Why Mobile SEO Matters More Than Ever

Did you know that Google now ranks all websites based on their mobile version, not the desktop one? So even if your desktop site looks amazing, if your mobile version is slow, broken, or stripped-down… your rankings will take the hit.

And no, having “a mobile version” isn’t enough. It’s about making sure your mobile site actually works — and gives users the same quality experience they’d get on a laptop or desktop.

A lot of businesses accidentally shoot themselves in the foot here, by hiding key content to make pages shorter, simplify menus too much, or break the structure entirely on smaller screens. And Google notices.

Common Mobile SEO Problems

You could be affecting your site's overall performance with the following:

Hidden content

If you’re hiding blocks of text, images, or buttons to make mobile pages look cleaner, you might also be hiding valuable SEO content. And Google can miss it too.

Different menus

When your mobile navigation looks nothing like your desktop one, Google can get confused about how your pages are connected — which means poor internal linking signals.

Bad usability

If people have to zoom in to read, scroll sideways to see the full page, or struggle to tap tiny buttons, they’ll bounce. And Google will notice that behaviour too.

Slow loading times

Mobile pages often load slower, especially on 4G (or worse, 3G). If your site is bloated, mobile users won’t stick around.