Using Generative AI in Branding, Messaging, and Copywriting

If you’re trying to keep your brand voice consistent across multiple varieties of content, including emails, product pages, social media content, then AI can be a serious time-saver. But if you didn't already know: it’s only helpful if it knows how you actually sound!

Don’t expect magic straight out of the box. You’ve got to teach it. Feed it examples of your best copy — your website, a few campaigns that really landed, maybe even your tone-of-voice doc if you’ve got one. This helps it learn what’s you and what’s just generic fluff.

Tools like Jasper, Copy.ai, and even custom GPTs are great - once they’ve been trained on your brand. Then you’re not starting from zero every time — you’re getting rough drafts that already sound 70% like you. You just need to tweak.

Practical Applications for Brand Content

Need a punchy headline? Ask it for 20. You might not love all of them, but chances are a few will spark a better one. Same for ad copy — you can generate variations for different platforms or audiences without rewriting everything from scratch.

Landing pages? Tell the AI who you’re speaking to, what your product does, and what makes it great — it’ll give you something structured and ready to edit.