Browse our social media marketing services

The method to our madness

1

STRATEGY

We start by getting clear on your goals, audience, and offer. Then we build a content and campaign roadmap that aligns with KPIs. Every post, ad, and asset serves a purpose.
2

CREATIVE

Our creatives do more than just “look good.” We tailor formats to each platform and continuously test variations. Messaging is always informed by real hooks, scroll behavior, and what drives action.
3

PRODUCTION

From UGC-style ads to branded assets and Insta updates, we handle the full production pipeline. Fast turnarounds, mobile-first design, and optimized content for every channel.
4

DISTRIBUTION

Paid and organic work together to scale what’s working. We test channels, optimize budgets weekly, and make sure your best content reaches the right people at the right time.

Leverage celebrities to grow your social media channels

Social media marketing services for B2B and B2C

B2BB2C

Attract, nurture, and convert MQLs.

We design B2B social strategies that focus on positioning, thought leadership, and lead gen. From LinkedIn to YouTube, we build credibility with educational content that speaks to specific roles and decision-makers. Technical buyers, power users, the C-suite — we shape messaging that gets a nod of approval from everyone.

  • Content aligned to sales funnel stages and buying group members
  • Platform strategy tailored for reach and authority (especially LinkedIn) accusantium doloremque laudantium
  • Integration with CRM, email, and paid search for lead capture

A truly measurable part of your pipeline.

We optimize for longer sales cycles, nurture funnels, and multi-touch attribution, aligning every asset with your broader demand gen efforts. First-party data and performance feedback help us refine targeting, build remarketing audiences, and turn your best-performing content into assets for sales enablement.

ESTABLISH THE FUNNEL

B2B buyers spend months between Awareness and Decision. You need content for everything in between.

Speak to decision-makers

Map messaging to job titles, objections, and internal buying conversations.

Fuel demand generation

Connect social efforts directly to lead capture, nurturing, and pipeline movement.

Why choose us

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Influize delivered! The team built a robust eCommerce strategy, delivering outstanding UX and website design, driving exceptional sales and engagement.

Rachael Warren

Digital Director - NatruSmile

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Influize’s talented team crafted bold branding, intuitive UX, and a modern website for Car.co.uk , boosting engagement and digital presence.

Will Fletcher

CEO - Car.co.uk

Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk
Influize provided strategic direction and exceptional UX design for Domains.co.uk’s new projects, modernizing our platform and boosting engagement. Their innovative approach was outstanding.
Steven Jackson OBE
Director - Domains.co.uk
Influize's strategy skyrocketed L’ANZA’s Instagram growth, adding 50,000+ followers this year. Their celebrity influencer network boosted brand awareness and sales. Excited to keep using them!
Michael Lindbloom
Social Media Manager - Lanza
Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk

Related case studies

Speak to our expert social media content team

Not sure what your brand needs on social? Or if your current strategy is even working? That’s exactly what this call is for. A social media wizard from the Influize team will meet with you to discuss your current situation, goals, and options for moving forward.

Here’s what you’ll get on the call:

We’ll walk through your existing social presence, talk goals and challenges, and help you understand what is and isn't working. We’ll also show you how we’d approach your strategy, so you walk away with direction, rather than just a sales pitch.

  • High-level audit of your current content, engagement, and funnel gaps
  • Tactical ideas tailored to your brand, ICP, and goals
  • Clear next steps, whether you work with us or not

This is not a plug-and-play offer. Every plan we build is customized based on your goals, audience, product type, and where you are in the growth cycle. By the end, you’ll know exactly what mix of services makes sense, which channels are most worth your time, and how to scale without any guesswork.

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FREQUENTLY ASKED QUESTIONS

Which social media platforms do you specialize in?

We work across all major platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, and X. But we’ll never recommend all of them at once. We choose based on where your audience actually spends time, the type of content you're publishing, and what fits your goals.

For B2B, that might mean LinkedIn and YouTube. For B2C, it could be TikTok and Instagram. Strategy drives the channel, not the other way around.

Do you create content, or do I need to provide it?

We do all the strategy, scripting, design, editing, and publishing in-house. You don’t need to provide a single asset unless you want to. From UGC-style videos to carousels, reels, and paid ads, we create content that fits your brand and performs on the platforms that matter. There's no need for you to chase freelancers or deal with piecemeal content.

Can you manage paid advertising campaigns on social media?

Yes. We offer end-to-end social media advertising services. That includes creative development, audience targeting, A/B testing, budget optimization, and weekly performance reporting. We can do this across Meta, TikTok, LinkedIn, and YouTube, depending on which channels you use to connect with your audience.

Do you offer social media account setup and optimization?

If you're starting from zero, you don't have to worry. Bio copy, profile imagery, content highlights, and feature setups like Shops, link tools, and pinned posts can all be taken care of by the Influize team. We also audit and update your existing accounts to improve discoverability, consistency, and, by extension, conversions.

Can you help us grow our followers organically?

Yes, in more ways than one. We use a mix of content strategies like educational carousels, short-form video, trend-jacking, community engagement, and platform-native hooks to drive reach. Based on the analytics your posts generate over time, we also optimize post timing, use strategic hashtag frameworks, collaborate with influencers, and run loop giveaways if/when it makes sense.

Do you offer community management services?

Yes. In addition to the standard social media marketing services, Influize can take care of comment moderation, DMs, and audience engagement to keep your brand active and responsive. We’ll manage replies, escalate key messages to your team, and ensure your followers feel seen and heard.

If you're a more established brand with higher volume, we can even work with you to build response systems, using saved replies and tone guidelines to keep interactions fast and on-brand.

What industries do you have experience working with?

We’ve worked with B2B and B2C brands across SaaS, ecommerce, health and wellness, finance, beauty, info products, and more. We tailor strategy to your business model, whether that means long-cycle lead nurturing for B2B or rapid-fire content testing for consumer products.

Do you create custom social media strategies for each client?

We're a social media marketing firm that actually builds each strategy from the ground up, starting with a deep dive into your business model, competitors, and customer behavior. Then we map content types to each funnel stage (TOF, MOF, BOF), choose platforms based on your audience, and use KPIs like lead quality, purchase volume, or engagement depth, which actually tie back to growth.

You’ll walk away with a strategy that’s clear, channel-specific, and fully aligned with your internal resources and growth plan.

Can you help with influencer marketing?

Yes, yes, and absolutely yes (hence the name). We have an extensive network of influencers across dozens of industries, niches, and audience demographics, which we can leverage to promote your brand and products.

Micro-influencers with niche reach? Creators who can generate high-volume UGC? A celeb who can get you near-instant results through a loop giveaway? Whatever it is, we have the resources to match you with talent that fits your brand and goals.

For clients who want to diversify, we also run multi-creator campaigns, affiliate-style partnerships, and even whitelisting if paid amplification makes sense.

How do you ensure brand consistency across all platforms?

We start by building a detailed content style guide that includes your tone, visual identity, brand voice, and messaging pillars. Every profile and piece of content follows this guide, making it easy to distribute new ideas and messaging across all platforms. To avoid misalignment, we centralize all assets, captions, and approvals in one shared system.

Can you run social media contests and giveaways?

We partner with our celebrity network to offer loop giveaways. In a loop giveaway, we partner with a celebrity or influencer and a group of aligned brands. People enter by following all participating accounts, which creates a high volume of new, targeted followers for all of them.

Most of our clients using this strategy see a spike within the first 24 hours. But the real results come 3–5 days after, once the campaign has had time to run its course.

Do you offer video content creation for social media?

Our specialists can create platform-native content for TikTok, Reels, Shorts, and more, using UGC-style formats, direct-to-camera hooks, trending audio, and product demos. As with our other social media marketing services, everything from scripting and shooting to editing and optimization is done in-house.

Can you help with LinkedIn lead generation?

Definitely. For B2B founders and sellers, LinkedIn is by far the most effective social media platform to build a warm, qualified pipeline. To get you new followers and inbound leads, we'll work with you on a mix of thought leadership content, strategic engagement, and outbound messaging.

Is there a minimum contract period for your services?

Nope, no long-term contracts. You stay because it’s working, not because we locked you in. That said, social growth and performance take time. Most clients start seeing meaningful traction within the first 30–60 days, but the real compounding results start coming in after 90.

We’ll give you a clear timeline based on your goals so your expectations are always aligned.

What is social media marketing?

Social media marketing is the strategic use of social media platforms like Instagram, TikTok, LinkedIn, Facebook, and YouTube for connecting with your target audience, building trust, and driving business results (awareness, meetings, sales). It includes content creation and distribution, paid campaigns (ads), follower engagement, and performance optimization through data.

How much does social media marketing cost?

That all depends, because "social media marketing" can mean a lot of different things.

Working with a social media marketing company like Influize means you're getting strategy, content, video, graphic design, paid ads, analytics, and more, all taken care of. That means you're looking at 4-5 figures per month, not including ad spend.

There are other options, like hiring a freelancer ($500–$3,000/month) or doing it yourself (only costs you your time, plus whatever software subscriptions or ad costs you incur). But freelancers are generally skilled in one aspect of social media marketing, and a prerequisite to doing it yourself is the actual skill required to execute it.

Working with an agency is the best way to drive significant, long-term results across multiple channels.

What is a social media marketing strategy?

A social media marketing strategy is a plan outlining how your business will use social platforms to achieve its marketing goals. It’s your roadmap, showing what you’ll post, where you’ll post it, who you’re targeting, and how you’ll measure success.

At Influize, we develop your strategy by answering five key questions: What are you trying to achieve? Who is your audience? What kind of content do they consume? Which platforms are they most active on? How will you measure performance?

When you tie all of these pieces together, you get a focused, consistent approach that builds real relationships and drives results over time.

Why is social media marketing important?

Social media marketing is important because that’s where your audience lives. The vast majority of people spend hours every day on Instagram, LinkedIn, TikTok, YouTube, and the like. If your business isn’t showing up there, you’re missing a huge chunk of attention. And social media is a zero-sum game — if you aren't getting that attention, one of your competitors is.

On top of that, it creates brand awareness at the top of the funnel and builds trust and credibility with potential clients/customers throughout the middle and lower stages. Depending on the product or service, it can also drive instant sales or meetings booked.

On a macro level, it gives you unique insights into your market, like what problems they’re facing or the particular language they use. And it levels the playing field (you don't need a million-dollar budget to grow a meaningful brand.

What is a social media marketing agency?

A social media marketing agency (like Influize) helps businesses grow their presence and achieve results on social platforms. Think of them as your outsourced marketing team, focused specifically on platforms like Instagram, LinkedIn, TikTok, and Instagram.

A full-service social media marketing company (like Influize) takes care of strategy, content creation, scheduling and posting, community management, paid advertising, analytics, and reporting.

How does social media marketing work?

Social media marketing leverages visual content, targeted audience interaction, and paid advertising to attract attention, build trust, and drive conversions through the platforms your audience already spends their time.

The best-performing content educates, entertains, solves a problem, builds credibility, and/or tells a compelling story. Over time, consistently publishing content your audience loves causes them to form a connection to your brand, which leads to higher engagement and, ultimately, sales.

Is social media marketing effective?

That all depends on how you use it (and who you work with). Social media marketing supports every stage of the customer journey from Awareness to Advocacy. That's why, done right, it's one of the most effective ways to grow a brand, generate leads, and drive sales.

However, results depend on (a) whether you're working with an expert, (b) who understands your brand's message, and (c) knows how to create content that resonates with your audience. Hence, why hiring an agency like Influize for social media marketing services is such a high-ROI decision.

How can you use social media for B2B marketing?

The most important thing for B2B social media marketing is to focus on the right platforms. LinkedIn is the king of B2B, but Twitter/X is solid for quick takes (especially if you're a founder), YouTube is great for how-tos, demos, and webinars, and Meta is for retargeting ads and employer branding.

As for your content, they’re looking for insights, not entertainment. Post content that solves real business problems, demos your product, and positions you as a thought leader.

How can you outsource social media marketing?

For outsourcing, you don’t have to hand off everything. You can outsource specific pieces or the whole operation (e.g., creating organic content in-house but outsourcing social media advertising services).

When it comes to hiring, you have three options: a freelancer (for small budgets and focused tasks), agency (want full-service support and an actual team behind you), or in-house VA/contractor (someone you hire part-time to manage your accounts, a good middle ground).

From there, you'll set expectations and goals with them (e.g., posting schedule, platforms they’ll manage), share your brand assets and voice, and give them role-based access to your social media management tools.