Using AI to Speed Up Content Audits and Spot SEO Issues

You and I both know that manually auditing content is time-consuming. You’re going through tons of pages, checking for structure, readability, internal links, outdated stuff… It's a long slog.

But things like this are where AI can save you hours. Not by rewriting your site, but by helping you spot the stuff that needs fixing, faster.

Identifying Content Improvement Opportunities

You can use AI to scan a page and flag cluttered sentences, boring intros, or sections that are too technical. It’ll tell you where you’re doing too much and what exactly needs breaking up and editing.

You can also feed AI your content and your competitors' pages. You can even ask it “what are they covering that I’ve missed?” Suddenly, you’ve got a to-do list - a whole bunch of things to add, update, or improve.

AI can even help spot outdated statistics and broken links. Meaning you no longer need to play detective across 50 blog posts.

Structural and Technical Audits

AI can check your headings and say, “This needs clearer hierarchy,” or “You’ve jumped from H2 to H4 for no reason.”

Saying the same thing in slightly different ways on different parts of your site is a key cause of keyword cannibalisation - and that’s something you’ll want to avoid. AI can help find where you’ve done it.

AI can even help you maintain consistent tone - if you’ve gone all over the place with it, you can flag it with AI so you can go back and fix it up.

Content Optimisation Workflows

Instead of rewriting pages from scratch, use AI to polish key sections. It can do things like improving your intros, tidying up conclusions, or tightening transitions between points.

You can even ask it to write new headline options or meta descriptions based on what the page is about. Then A/B test to see what actually gets more clicks.

AI can also recommend where to add internal links based on what other content you’ve already got, saving you scrolling through your blog archive trying to remember what you’ve written.