When to Get a Talent Manager… And the Signs You're Ready

Not every creator needs a manager. But if you're answering your 47th email today about a brand deal you're not sure you want, you might be ready.

But how do you know when it’s time? The question isn't about follower count. It's about whether you're spending more time managing your business than creating.

Your Inbox Is Taking Over Your Life

You know you need help when brand emails come in faster than you can respond. We're talking 5-10 campaign offers weekly, not random DMs. Credible offers that make you think.

If you're spending more than 10 hours a week just reading and responding to business emails, that's time you're not creating content. And content is what got you here in the first place.

The average creator at 50,000 followers gets about 15-20 brand inquiries monthly – doable, right? But at 100,000 followers, that jumps to 40-50. You can't handle that volume and post quality content.

You're Hitting Growth Milestones But Feeling Stuck

Here's what happens around 50,000 to 100,000 followers - everything changes. Brands start offering real money, not just free products. You're getting invited to events. People want to interview you. Opportunities are around every corner – and everyone’s asking for your time.

But you're also hitting a wall. You got here with quality content your audience loves – if you’re drowning in admin, standards could slip. And you’re getting great opportunities you might have to turn down just because you don’t have time to consider them!

This is when creators either scale up with help… or plateau because they're overwhelmed.