Building Custom AI Assistants for Your Business Tasks

Are AI assistants the piece of the missing puzzle for your business? You can now build your own custom AI to handle all sorts of jobs inside your business, whether it’s writing content, doing research, or helping with admin.

And the craziest part? You don’t need to be a developer. Tools like Custom GPTs (inside ChatGPT), AutoGPT, and even Zapier’s new AI agents let you create task-specific assistants that actually understand your business.

What you do need to do though is start small and be specific. Don’t try to build an end-to-end ai assistant on day one. Start narrow. Pick one job that eats up your time, like writing product descriptions, summarising meeting notes, or pulling together competitor research and build your assistant around that.

The more focused it is, the better it’ll perform.

Popular Platforms and Tools

Custom GPTs let you create assistants that follow your tone, remember your brand, and use your internal docs as a knowledge base. You can even share it with your team when it’s ready.

AutoGPT or AgentGPT take things a step further. These tools take big tasks, and turn them into smaller steps, tackling them one by one. They’re insane, but they do require a bit more setup and testing to keep them on track.

Zapier AI Agents connect your AI assistant to the tools you already use, like Slack, Gmail, or your CRM – so it can actually take action, not just give you ideas.