Our affiliate marketing services

Affiliate program audit

Pinpoint gaps, performance issues, and untapped growth potential with expert analysis.

Affiliate program setup

Launch a high-converting program with the right tools, structure, and strategy.

Affiliate program management

Recruit partners, manage relationships, optimize performance and strategic direction.

Affiliate marketing consulting

Get strategic guidance to scale smarter, avoid pitfalls, and boost affiliate program ROI.

Our winning approach to affiliate management

1

Build

Build a tailored affiliate program aligned with your brand, goals, and audience.

2

Develop

Develop high-performing offers, creative assets, and commission structures affiliates love.

3

Negotiate

Negotiate terms that incentivize action while protecting your margins.

4

Manage

Manage daily communication, asset delivery, and affiliate engagement workflows.

5

Assist

Assist affiliates with the resources and guidance they need to perform.

6

Recruit

Recruit top-tier partners through outbound comms, referrals, and targeted campaigns.

7

Optimize

Optimize funnels, landing pages, and payouts to improve conversions and retention.

8

Approve

Approve only qualified affiliates that align with your brand and values.

How does an affiliate marketing program work?

A sales channel built on trust and performance...

Affiliate marketing turns creators, publishers, and niche experts into your own personal sales force. It starts when a partner promotes your product using their unique tracking link. That link (called a UTM) contains an ID code that attributes sales back to them. To kick things off, the affiliate creates content that gets people to click that link of theirs (which is connected to your offer).

  • Blog reviews build SEO traffic and drive warm, ready-to-buy leads.

  • YouTube tutorials show your product in action and build trust through education.

  • Social media content generates instant demand from their loyal followers.

...and you ONLY pay for performance.

Unlike traditional ads or content marketing, affiliate marketing is success-based. You only pay a commission (usually a percentage of the sale) when a customer buys something. There’s no upfront cost for ad impressions or content creation. Affiliates invest their own time, traffic, and audience to make it work. You just reward what converts. Simple.

Let’s talk
Let’s talk

Schedule a call with our Director today!

affiliate marketing program

AFFILIATE NETWORKS
WE WORK WITH

Share ASale logo.
Awin logo
Amazon Associates logo
Affiliate Conversant logo
Rakuten Advertising Logo
Click Bank Logo
Avangate Logo
Flex Offers Logo

FOUR CORE PLAYERS OF AFFILIATE MARKETING

four core players of affiliate marketingfour core players of affiliate marketingfour core players of affiliate marketing
Publisher
Creates content, drives traffic, and promotes products to earn commissions.
Customer
Clicks the affiliate link, completes a purchase, and fuels the whole ecosystem.
Network
Tracks clicks, attributes sales, and manages payments between merchants and affiliates.
Merchant
Owns the product or service and pays commissions for every affiliate-driven sale.

The Influize approach to affiliate marketing

Built to perform. Powered by partnerships.

Most agencies focus on volume. We focus on alignment, quality, and long-term growth. Our approach starts with a curated shortlist of partners who (a) fit your niche and (b) reflect your brand’s values and voice. Demand gen and new traffic aren't the only goals. The chosen affiliates are trusted voices with influence in the same circles as your ICP.

As they build a relationship with your product, we build real relationships with them, create customized campaigns designed to convert, and give them everything they need to succeed. Then we track performance in real time, optimize fast, and scale what works across markets, verticals, and even continents. It’s affiliate marketing with strategy, structure, and real ROI at the core.

healthy affiliationhealthy affiliation

The values that drive our campaigns:

1
Test everything.

Every market, partner, and funnel behaves differently, so we let data guide decisions.

2
Never stop researching.

Success starts with knowing the space, the product, the audience, and the ever-shifting landscape.

3
Quality first, quantity second.

The right partners (those who understand your vision) will always outperform a sea of unqualified promoters.

4
Brand growth = partner growth.

Affiliates are building their own reputation. When your product helps them win, they’ll help your brand scale.

The right partnerships for every program

Different affiliates for different models.

The way people discover and trust products varies by category. So the kind of affiliate that works for one business might totally flop for another. Skincare brands thrive on short-form UGC, while enterprise software needs long-form reviews diving into its features. We start by understanding your customer’s buying journey, then reverse-engineer the right affiliate types to match.

  • SaaS products perform best with review sites, content affiliates, and integration partners.

  • Ecommerce brands scale with influencers, product reviewers, and loyalty deal sites.

  • Online courses thrive through niche creators, YouTubers, and email newsletter sponsors.

We build you a multi-segment program.

SEO partners need data and comparison points. Creators need short-form content and seasonal promos. Referrers need simplicity and credibility boosts. We structure multiple affiliate segments inside your program, each with its own offer strategy, outreach playbook, and creative assets. That way, your program is functional, frictionless, and scalable from day one.

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Our 5 step workflow

Our 5 step workflowOur 5 step workflowOur 5 step workflow

Why choose us

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Influize delivered! The team built a robust eCommerce strategy, delivering outstanding UX and website design, driving exceptional sales and engagement.

Rachael Warren

Digital Director - NatruSmile

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Influize’s talented team crafted bold branding, intuitive UX, and a modern website for Car.co.uk , boosting engagement and digital presence.

Will Fletcher

CEO - Car.co.uk

Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk
Influize provided strategic direction and exceptional UX design for Domains.co.uk’s new projects, modernizing our platform and boosting engagement. Their innovative approach was outstanding.
Steven Jackson OBE
Director - Domains.co.uk
Influize's strategy skyrocketed L’ANZA’s Instagram growth, adding 50,000+ followers this year. Their celebrity influencer network boosted brand awareness and sales. Excited to keep using them!
Michael Lindbloom
Social Media Manager - Lanza
Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk

Related case studies

Speak with an affiliate program expert

If you're overwhelmed by all this, we don’t blame you. Seriously. It’s nuanced, strategic, and no two programs are the same. That’s exactly why we kick things off with a call, before locking you in. Whether you’re starting from zero or already running a program and just need some structure, strategy, or scale, we're here to meet you where you are.

One step closer to your custom affiliate strategy.

Affiliate tactics only work when they align with the rest of your funnel. Email automation, lead gen flows, offer structure, pricing psychology, and conversion paths all play a role. That’s why we take time to understand your entire growth engine, so affiliate isn’t just bolted on, but built in.

  • Funnel fit and attribution structure
  • Offer positioning and commission strategy
  • Partner profiles, outreach tactics, and recruitment channels

By the time the call ends, you’ll walk away with clarity. You’ll understand exactly how affiliate fits into your broader marketing mix, and what steps will create traction now, not six months from now. Strategy beats spray-and-pray every time.

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FREQUENTLY ASKED QUESTIONS

Do you set up affiliate programs from scratch?

Yes, and not just the surface-level stuff. We build your affiliate program to match your product, pricing, customer journey, and sales goals.

That includes selecting and configuring the right tracking platform, designing your commission structure, developing onboarding workflows, and producing the creative assets your partners will need to promote effectively.

We’ll also advise on legal policies and help define your ideal affiliate persona so you attract the right people from the start.

Can you optimize my existing affiliate program?

Absolutely. A lot of affiliate programs underperform not because the product is bad, but because the structure, incentives, or partner experience is broken. We start by auditing your current setup, looking at things like partner activation rates, commission effectiveness, funnel performance, and content usage.

From there, we clean up what’s not working, introduce systems to improve communication and tracking, and help you reinvigorate existing partners while attracting higher-quality new ones. The result: less noise, more sales, and a healthier long-term channel.

How do you recruit high-quality affiliates?

It starts with research, rather than inviting creators en masse. We zero in on partners who align with your niche, speak to your target audience, and have a track record of driving action: content creators, SEO publishers, influencers, and thought leaders who genuinely match your brand.

Then we run targeted outreach campaigns (think: cold email, warm intros, and performance incentives) designed to spark interest and build trust.

Do you manage affiliate relationships for me?

Yes, fully. Relationship management is one of the most overlooked but crucial parts of affiliate success. We handle onboarding, campaign coordination, communication, and performance nudges to keep your partners active and motivated.

We give them creative assets, answer questions, troubleshoot tracking issues, and launch exclusive promotions to keep engagement high. We also segment partners based on performance tiers and tailor our approach accordingly — for example, by offering top performers new incentives, testing new angles with mid-level partners, and re-engaging inactive ones.

How do you track affiliate performance?

Easy. We use tracking platforms like Impact, PartnerStack, Refersion, or Tapfiliate (depending on your business model) to monitor every click, conversion, and payout. Each affiliate gets a unique ID and link, so we can accurately attribute sales, analyze performance by partner, and see which campaigns are driving results.

Beyond the basics, we also layer in funnel analytics to track post-click behavior (e.g., add-to-cart, bounce rate, AOV) and optimize the full journey. You’ll get clean reporting, real-time dashboards, and regular insights—so performance isn’t a mystery, it’s a metric.

What commission structures work best for affiliate programs?

The best commission structure depends on your margins, industry, and sales cycle.

For ecommerce, a percentage of each sale (10–30%) is standard. InSaaS, it’s often a recurring revenue share for a set period (e.g., 20% for 12 months) or a flat bounty per signup.

What matters most is striking a balance: it needs to be attractive enough to motivate affiliates, but sustainable for your business. We help you model the right approach based on LTV, CAC, and average order value so your program is compelling without losing its strategic edge.

Do you provide fraud prevention measures?

Yes, proactively. Affiliate fraud is real, and you want to make sure your budget goes toward real sales, not fake activity. That's why we build safeguards into your program from day zero.

We use advanced tracking tools with fraud detection features (like IP filtering, cookie stuffing prevention, and duplicate conversion alerts), review suspicious spikes in traffic or conversions, and vet every affiliate before approval. We also monitor for discount abuse, brand bidding, and unauthorized paid traffic.

How long does it take to see results?

You can often see early traction within the first 30–60 days. But real, compounding growth typically kicks in by month 3. That’s because affiliate marketing isn’t a turn-it-on-and-go channel, it’s a relationship-driven, momentum-based growth lever.

First, we recruit and activate the right partners. Then, we run campaigns, optimize creative, and double down on what’s working. Like SEO or email, the value builds over time as more and more content gets pushed out there. The only difference is you're only paying for performance.

Once everything's set up and optimized (which, again, takes time), your affiliate program becomes one of your most predictable and scalable revenue channels.

What kind of reporting do you provide?

You’ll get detailed performance reporting at both the program and partner level. We'll present you with total conversions, revenue generated, average order value, top-performing partners, and payout summaries. We also give you insight into traffic sources, funnel metrics, and campaign effectiveness so you know why things are working, not just that they are.

Reports are delivered weekly or monthly depending on your needs, and we can set up real-time dashboards for full transparency and easy readability for everyone on your team.

How do you handle affiliate disputes and issues?

With speed and fairness. We have dedicated in-house talent to mediate everything based on your program's rules and the data we have: tracking discrepancies, missed commissions, exclusivity concerns between partners, you name it.

Our process involves pulling logs, validating attribution, and keeping communication clear on both sides. Every issue gets documented, resolved quickly, and used as a learning opportunity for future prevention.

Do you offer influencer or content-based affiliate marketing?

Absolutely. In fact, it’s one of our specialties. We recruit creators and content-driven affiliates who have deep trust with their audiences. People who know how to sell through storytelling, not just splash a link in a bio: YouTubers, bloggers, newsletter writers, and niche social media personalities.

We help structure deals that give them recurring revenue and multiple payment opportunities over one-time promo fees, so they stay invested in your brand long-term.

Do you handle creatives and promotional materials?

Yes, we create swipe copy, banners, offer graphics, and promo kits designed specifically for affiliates (with your approval, of course). Instead of making your partners guess how to position your product, we give them plug-and-play content tailored for their channels.

Examples include email templates, headline variations, product visuals, seasonal promo packs, and even talking points if needed. High-converting creative makes life easier for your partners and drives better results for you. If your goal is scale, this kind of enablement isn’t optional, it’s essential.

Do you work with international affiliates?

Yes, we actively recruit and manage affiliates across LATAM, Europe, APAC, and beyond. If your product is available internationally, we’ll help you tap into localized audiences through region-specific publishers, creators, and platforms.

For our multinational clients, we source partners who understand the culture, language, and buying behavior of their respective markets. We also ensure your tracking setup, currency conversions, and payout methods are compatible with international partners, so everything runs smoothly.

What budget is needed to start an affiliate program?

Affiliate marketing is performance-based, but launching a serious program does require an upfront investment. At minimum, you'll need a tracking platform (typically $50–$500/month), creative assets (free unless outsourced), and a commission structure that motivates partners.

Most brands see success when they allocate at least $2,000–$5,000/month toward program development, outreach, and management. That said, your actual spend scales with your revenue, not just your ad impressions, so it’s often one of the most efficient ways to grow without gambling on CPMs or CPCs.

How do you handle affiliate payout calculations?

We set up automated tracking systems that calculate commissions based on your pre-set structure — a percentage of revenue, a flat payout per sale, a recurring share over time, or a mix of all three.

Each conversion is auto-logged, attributed, and processed through platforms like Impact, Refersion, or PartnerStack (which integrates with your website or purchase funnel).

We routinely reconcile reports to make sure they're accurate, prevent double payments, and handle currency conversion where it's needed. Once approved, payouts are sent via your preferred method (e.g., PayPal, bank transfer, or integrated platform disbursement) on a set cadence.

What is affiliate marketing?

Affiliate marketing is a performance-based sales channel where third-party partners (affiliates) promote your product or service and earn a commission for every sale or lead they generate. Affiliates can be bloggers, influencers, publishers, or niche content creators who share your offer using a unique tracking link.

When someone clicks their link and makes a purchase, you pay the affiliate a commission—usually a percentage of the sale.

It’s a win-win: you get new customers, they get paid for driving results (not to mention, cred of their own for promoting a great product).

Is affiliate marketing legit?

Affiliate marketing is not only legit, it’s one of the most widely used marketing models in the world. Major brands like Amazon, Shopify, and Adobe run massive affiliate programs that contribute a significant share of their revenue.

That said, like any channel, success depends on how it’s managed. Poor oversight leads to low-quality traffic or brand misalignment. We help you put the right structure, partners, and fraud prevention mechanisms in place so that affiliate marketing is a reputation-safe way to grow.

Is affiliate marketing worth it?

Definitely, especially if you're looking for a cost-effective way to scale without paying for every click or impression. Unlike paid ads, you don’t spend upfront. And unlike organic content, you’re not investing time building your own audience, you’re leveraging someone else’s.

Setup is also quick and low-cost. All you have to do is find the right affiliate partner, negotiate a deal, and provide them with links or banners to promote your products or services.

When you manage it strategically, affiliate marketing can become one of your highest-ROI channels because it delivers consistent, compounding growth without the volatility of traditional ad platforms.

Does affiliate marketing work?

When done right, affiliate marketing works exceptionally well. It's one of the few channels where you only pay for actual results, not impressions or vague reach. By tapping into trusted voices — creators, publishers, and communities — who already have your audience’s attention, it drives consistent, scalable revenue that compounds over time.

Is affiliate marketing a pyramid scheme?

No, not at all. And it’s important to make the distinction. Pyramid schemes rely on recruitment and usually require participants to pay upfront for the chance to earn more by bringing in others, rather than selling real products.

Affiliate marketing is more like hiring a commission-only sales rep. Affiliates make money by promoting actual products or services and generating real sales. There’s no buy-in or recruitment trees, and there's a clear value exchange between the brand, the affiliate, and the customer.

What is an affiliate marketing program?

An affiliate marketing program is a structured system that allows individuals or companies to promote your product or service in exchange for a commission. It includes tracking software to monitor sales, a defined commission structure, promotional assets for affiliates to use, and a set of rules or guidelines to ensure everything runs smoothly.

Programs can be public or invite-only, and they’re managed to recruit, engage, and retain partners who help grow your brand.

What are the advantages of an affiliate marketing strategy?

Affiliate marketing gives you access to new audiences, trusted third-party endorsements, and performance-based growth, all without the upfront costs of paid media or the massive time requirements of earned media and organic traffic.

Affiliates allow you to scale without hiring a huge internal team or spending months building an organic presence. They come with their own reach, content, and traffic, which means you can tap into established trust instantly (including markets you might not previously have had access to).

An affiliate program also diversifies your acquisition mix, lowers your CAC, and creates partnerships that often outperform traditional ad channels when nurtured correctly.

Is affiliate marketing profitable?

Affiliate marketing can be profitable for both the affiliate and the vendor. The affiliate can generate predictable income without offering a product or service themselves. And the vendor gets an army of people who promote the product for them, without any upfront cost, and only paying for results.

Because you’re only paying for real conversions, every dollar spent is tied directly to revenue. With the right commission model, margin awareness, and partner strategy, your ROI can even exceed what you’d get from Facebook or Google Ads.

Plus, as your program matures, repeat sales, brand exposure, and long-term partner loyalty drive additional value beyond just the initial purchase.