Street Furniture Ads: What It Includes and How to Use It

Street furniture advertising is everywhere around you… and you might not even realize it. Bus benches, bus stops, info kiosks — these are all potential ad spaces. With these ads you can get your message right where people live, work, and shop every day.

Street furniture advertising is great because it isn’t intrusive — it doesn’t broadcast targeted ads while you’re eating your cornflakes. It’s just there, doing what it does, part of the urban landscape.

Types: From Bus Stops to Phone Booths

Street furniture advertising includes any advertising display that's attached to or part of public amenities. Bus stops are the most common. If you’ve got 10 to 15 minutes sat around waiting, that’s plenty of time to read ads.

Benches offer ad space on the backrests or armrests. This is great because you can reach people sitting and walking by — especially useful in busy shopping districts or pedestrian areas where there’s a lot of foot traffic.

Info kiosks and digital displays are increasingly popular in city centers and heavy tourist areas. They show static ads or rotating digital content, often combined with useful maps, weather, or local information — the perfect opportunity for a well-timed ad.

Even bins and waste receptacles can carry advertising, though these are typically smaller format ads. If you can find a phone booth these days, they offer premium ad space because they’re usually found in high-traffic urban areas.

The key advantage is that all these formats put your message at eye level where people naturally look as they navigate their daily routines.

Hyper-Local Targeting in Walkable Areas

Street furniture advertising excels at hyper-local targeting. Choose shopping districts, neighborhoods, even specific street corners — you can reach the exact audience you want. When you want shoppers, put ads on benches and bus stops near retail centers. Targeting office workers? Focus on areas around business districts and transit hubs.

When you serve a specific geographic area, this precision is your best friend. As a local restaurant you can reach people just a few blocks away — they’re already near and might be looking for a bite to eat.