EXPERT OUTDOOR &
BILLBOARD AD
AGENCY

Billboard pricing depends on the location, size, format (digital vs. static), and duration of the campaign. Local static boards might start around $1,500 per month, while high-traffic digital boards in major cities can cost $10,000 or more.

At Influize, our goal is to help you find placements that match your goals and your budget, so you can maximize exposure without biting off more than you can chew.

We offer a full range of billboard formats, including static, digital, mobile, and even 3D and experiential builds. Digital boards are best if you're looking for tech-enabled features like dynamic content and real-time updates. Static boards work when you need long-term visibility in key locations. We also provide transit ads, street furniture, and custom installations.

Most campaigns run for 4 to 12 weeks, or 30 to 90 days. However, it’s totally flexible. Short-term flights are great for launches or events, while longer-term placements build lasting brand awareness.

On your initial call, we’ll recommend a timeline based on your goals, budget, and how much repetition your audience needs to take action.

Yes, you can. If you already have a specific spot in mind, we can certainly check availability and help you lock it in.

But keep in mind that we also bring strategy to the table. Our team uses location intelligence tools, heatmaps, traffic data, and behavioral insights to recommend placements that align with your audience and goals.

Yes, digital is one of our specialties. We work with top-tier digital inventory across major cities, highways, transit hubs, and shopping centers. It’s perfect for real-time updates, multiple creatives, and dynamic messaging based on time, weather, or audience data.

We’ll check availability through our partner network and media inventory platforms. If it’s open, we’ll secure it for you. If not, we’ll find similar high-performing alternatives nearby. You’ll always have options that make sense based on audience reach, visibility, and timing.

Digital billboards give you flexibility. You can run multiple creatives in rotation, update messaging instantly, and tailor content based on time of day, weather, or events. They’re great for campaigns that need to stay fresh or respond quickly to real-world moments.

Static billboards offer long-term exposure and often come at a lower cost. They’re up 24/7 with no competition for screen time, making them perfect for brand awareness or simple, bold messaging that doesn’t need frequent updates.

Both formats are powerful, it just depends on your goals, budget, and how often you want your message to evolve.

Billboard pricing depends on several key factors.

Location is the biggest driver. High-traffic areas, city centers, and major highways cost more than suburban or rural spots. Visibility matters too: boards with unobstructed views or long dwell times tend to be priced higher.

Format plays a big role as well. Digital billboards typically cost more than static ones because they offer dynamic messaging and multiple slots per day. Larger boards and unique placements (like 3D builds or transit wraps) also come at a premium.

Duration also affects rates. Longer bookings might come with better monthly pricing (especially if the area's in lower demand), while short-term or last-minute placements usually carry a premium.

Other factors include time of year, local demand, and whether the space is exclusive or shared. We break down all of these variables during your strategy call so you can see exactly what you're paying for, and why.

Absolutely. Design is a huge part of what makes a billboard work. We offer full creative support as part of our done-for-you service including copywriting, layout, graphic design, and mockups included. Whether you need a single bold message or a full suite of creatives for digital rotations, our team handles it all from start to finish.

We offer a wide range of billboard sizes depending on the format and location. That includes standard bulletins (14’ x 48’), posters (10.5’ x 22.5’), junior posters, digital units, wallscapes, and custom large-format builds. Our OOH team will recommend the right size based on your campaign goals, creative needs, and the environment your ad will live in.

While we can’t guarantee a fixed number for any ad placement, we can provide strong estimates based on historical foot traffic, vehicular data, and mobile location analytics. Impression counts are calculated using data from sources like Geopath, Placer.ai, and traffic studies, so you’ll know roughly how many eyes you’re getting on your ad each day.

Yes—we offer flexible rental options, including short-term campaigns. If you need visibility for a product launch, event promotion, or quick burst of brand awareness, we can secure space for a few days, a week, or a custom timeline.

Outdoor media advertising works particularly well for industries that rely on local presence, high visibility, or fast brand recall. That includes real estate, legal services, healthcare, restaurants, retail, events, consumer products, and even B2B SaaS.

But, honestly? Any brand trying to stand out in a crowded market can benefit. That's especially true when outdoor placements are used alongside digital campaigns.

Yes, you can run campaigns across multiple cities, regions, or even nationwide at the same time. We handle the logistics of media buying, creative distribution, and timing to make sure your messaging stays consistent while reaching the right people in each market.

Ideally, you should book 4 to 6 weeks in advance in order to get access to the best locations and rates. That said, we can often move faster if needed. Some digital boards can go live within days. The earlier you plan, the more options you’ll have, especially if you want a prime spot for a big event.

Of course! We use location analytics, impression estimates, footfall data, and even mobile device tracking to measure performance. You’ll get reports showing how many people likely saw your ad, how long they were exposed, and whether they visited a nearby location afterward.

If you're using a digital billboard, then yes. Designs can be swapped out quickly and easily, even mid-campaign. For static billboards, changes are possible but require reprinting and reinstalling, which adds time and cost. We’ll walk you through the best approach based on your format and goals.

Yes. We offer a variety of illuminated options, including backlit displays, LED boards, and high-visibility units with built-in lighting. These are especially effective in high-traffic nighttime areas (like outside a nightclub) and ensure people can clearly see your message 24/7.

Outdoor advertising — also called out-of-home (OOH) advertising — is any promotional media placed in public spaces. This includes billboards, transit ads, street furniture, wallscapes, and more unique formats, like trucks with digital screens driving around a city.

OOH advertising is designed to reach people while they’re on the move: commuting, shopping, attending events, or just going about their day.

We use a combination of tools to track campaign performance, including foot traffic data, mobile device location tracking, and impression estimates from sources like Geopath and Placer.ai. For digital billboards, we can also track how often your ad plays and what time it’s seen. And if you're linking it to a conversion path (such as via a QR code), we can measure conversions as well.

Regardless, we'll give you routine detailed reports showing reach, frequency, and real-world impact.

When it's done right, yes! Outdoor ads reach people during their daily routines. Billboards build brand awareness, drive local action, and reinforce digital campaigns. They’re unskippable, unblockable, and always on, which is why they continue to deliver strong results across dozens of industries.

Even if viewers aren't at their most alert or least distracted, logos, brand colors, images, and taglines subliminally imprint themselves into the mind. Because of the recency and frequency of their exposure, consumers will eventually find themselves buying from you instead of a competitor.

ROI varies by industry, campaign length, and creative. But, according to a 2023 Nielsen study, outdoor advertising delivers a return of $5.97 for every $1 spent, which is a 497% ROI.

Even if viewers aren't at their most alert or least distracted, logos, brand colors, images, and taglines subliminally imprint themselves into the mind. Because of the recency and frequency of their exposure, consumers will eventually find themselves buying from you instead of a competitor.

Considering the average ROI of outdoor advertising (up to 497%),it's absolutely worth it if your campaign is built strategically. The right placements, creative, and timing can make outdoor one of the most cost-effective ways to stay top-of-mind.

That said, it’s not always the best fit. Outdoor advertising excels at broad reach, repetition, and brand reinforcement, not instant conversions. If your product or service is hyper-niche with a very narrow audience, or you’re only focused on short-term, direct-response results, other channels may work faster.

It's also worth mentioning that it's best used as part of a multi-channel strategy,especially when paired with digital ads, social, or email marketing. If that’s your approach, outdoor can massively amplify your results.