GLOBAL CONTENT
MARKETING AGENCY

Our team can create all sorts of different content: website copy, SEO-optimized blog posts and landing pages, product descriptions, messaging frameworks for headlines, CTAs, and site structure, visual content like custom graphics, illustrations, and icon sets, and even motion assets, animations, and video snippets (when needed).

We start by getting to know your brand inside and out. Before writing a single word, we review your existing materials, tone of voice, audience, and messaging goals. If you already have brand guidelines, great. If not, we’ll work with you to define a voice and tone that fits.

You’ll also review and approve all content before it goes live. That way, nothing’s ever off-brand or off-message.

Yes, and we tailor the strategy based on your audience and goals.

For B2B, we focus on authority-building content like white papers, industry blog posts, solution-driven landing pages, and lead magnets. Messaging is typically longer-form, data-backed, and centered around pain points, ROI, and decision-making processes. We optimize for buyer journeys that involve multiple stakeholders and longer sales cycles.

For B2C, the approach is more direct and emotionally driven. We create high-converting product pages, social-friendly visuals, and blog content that supports organic search and brand loyalty. Messaging is quick-hitting, benefit-led, and designed to trigger action fast — especially on mobile.

In both cases, we align content with funnel stages, use SEO best practices, and incorporate analytics tracking to measure what’s actually converting.

Yep! If you already have the resources for content creation, we can build you a full content strategy that aligns with your goals, audience, and conversion funnels. It includes keyword mapping, content hierarchies, editorial calendars, pillar-cluster structures for SEO, and channel-specific messaging frameworks.

We can also work with you to identify content gaps, define tone and positioning, and structure your messaging around user intent. From there, you'll know which content to create to drive traffic, generate leads, and nurturing existing customers.

Absolutely. At Influize, keyword research is a core part of our content and SEO strategy. We use SEMrush, Ahrefs and Google Search Console to identify high-value keywords based on search intent, competition, and traffic potential.

We map keywords to specific pages, build topic clusters, and structure content around both primary and long-tail search terms. That way, your site targets what people are actually searching for, rather than what somebody thinks "sounds good."

Influize writers are experts in semantic keyword usage, proper heading structure, meta descriptions, internal linking, and clean HTML formatting. So, every piece of content we create is optimized for search from the start.

We also align content with user intent and funnel stage, both of which play a huge role in whether your content shows up for a particular keyword.

Long-form content is one of our strongest suits. For dozens of clients, we create in-depth, high-performing pieces like authority blog posts, direct-response sales pages, case studies, white papers, pillar pages (e.g., the "ultimate guide"), and multi-section service pages.

Definitely, and in many cases, it’s one of the first things we look at. If you've already been publishing content, chances are good we can squeeze more value out of what you've already got.

If you’ve already got existing content that’s ranking but underperforming (like a blog post sitting at position #8), we’ll update and optimize it to push it higher. That might include rewriting or adding new sections, improving the structure, updating stats, or adding new internal links.

We also repurpose content into new formats, such as turning blog posts into email sequences, landing pages into social content, or long-form guides into downloadable lead magnets.

We're not just a content marketing service. We can also help you get that content in front of the right people.

Depending on your marketing mix, we set up content distribution strategies across organic and paid channels, like SEO-driven publishing and internal linking, email marketing and drip campaigns, social media shares and repurposing, paid amplification via Meta, Google, and LinkedIn Ads, and outreach and backlink strategies for high-value SEO content.

We offer professional ghostwriting for founders, executives, and brands that want to publish high-quality content under their own name. That includes thought leadership articles, LinkedIn posts, blog content, newsletters, and even long-form pieces like eBooks or white papers.

We’ll capture your voice, tone, and perspective through a short onboarding process, then handle the writing, editing, and formatting for you. You stay in control of the message, without having to spend hours writing it yourself.

Yes, we create both video scripts and visual content.

For video scripts, we create explainer videos for SaaS and tech, brand story videos for startups, product demos for eCommerce, YouTube content for creators, and ad scripts for Meta, YouTube, and TikTok.

For visual content, we design infographics for B2B blogs and reports, slide decks for webinars and investor pitches, social media graphics for Instagram, LinkedIn, and Twitter, UI animations and microinteractions for websites and apps, and branded illustrations for storytelling.

Yes. This approach (also called a "hub-and-spoke" strategy) is especially effective in B2B, where the sales cycle is longer and buyers need different types of content (thought leadership, case studies, comparison pages, etc.) to evaluate.

Pillar pages act as comprehensive hubs around a core topic, while topic clusters break that topic into supporting content that dives deeper into specific subtopics. Each piece links back to the pillar, creating a structured, SEO-friendly ecosystem.

Yes. ThThis signals topical authority to search engines, boosting rankings across the cluster. And for your readers, it gives them multiple entry points, then guides them naturally through the funnel, from awareness to decision. is approach (also called a "hub-and-spoke" strategy) is especially effective in B2B, where the sales cycle is longer and buyers need different types of content (thought leadership, case studies, comparison pages, etc.) to evaluate.

Content marketing is the process of creating and sharing valuable, relevant content to attract, engage, and convert your ideal audience. Instead of selling directly, you’re building trust and authority through digital content. That way, when people are ready to buy, they already see you as the go-to solution.

That content can take many forms. Blog posts, landing pages, email campaigns, videos, white papers, and social media content are the most common.