Our email marketing services

Email
marketing audit

Uncover hidden leaks, weak points, and missed revenue opportunities in your current email system.

Strategy
development

Map the full customer journey with segmentation, targeting, and tailored lifecycle flows that convert.

campaign
management

Plan, build, send, and optimize high-converting campaigns designed to drive action and boost sales.

Email
automation

Set up powerful automated flows that run 24/7, turning leads into buyers and buyers into loyal fans.

template
production

Design custom, mobile-first templates that match your brand and maximize clarity, readability, and conversions.

Deliverability +
spam testing

Improve inbox placement, sender reputation, and engagement by fixing hidden issues hurting performance.

Validation +
verification

Keep your list clean and conversion-ready by removing bounces, spam traps, and disengaged contacts.

Consulting
services

Get expert insight, creative direction, and strategic oversight to elevate performance across every email touchpoint.

Is your email marketing underperforming?

25-35% of total revenue should come from email.

Most brands treat email like a checkbox on a long list of "things we need to do for marketing." But done right, it becomes one of your most profitable, low-overhead channels. With the right strategy, segmentation, and deliverability, your emails will do more than just reach inboxes. They'll drive revenue. Fast.

At a minimum, you should be seeing:

  • 20–40% open rates from engaged, healthy lists

  • $36 to $45 ROI for every $1 spent

  • 2-5% CTR and ≤ 0.2% unsubscribe rates

Benchmarks depend on your business model, not just your list size.

A SaaS company booking demos needs different flows than an ecommerce store running product drops. Transactional emails (like receipts or password resets) should have sky-high opens, while promotional blasts rely on offers and timing. The right strategy matches intent, whether that's reactivating churned users, driving immediate sales, or nurturing leads until they’re ready to convert.

Let’s talk
Let’s talk

Schedule a call with our Director today!

email content

How Influize can help

turn visitors into a raving audience

Email as a touchpoint at every lifecycle stage.

Most agencies treat email like a promotional tool. To us, it's a living system that captures leads, educates, converts, retains, and reactivates.

We build automated, full-funnel email systems that create revenue everywhere — from abandoned cart sequences to post-sale updates and occasion-based offers that boost LTV.

turn visitors into a raving audience

Behavioral targeting meets buyer psychology.

Every email is crafted around what your customer wants, not what you want to sell.

We combine behavioral data, buying intent, and proven psychological triggers to send emails that convert fence-sitters into buyers and lifelong advocates.

turn visitors into a raving audience

Audience-first campaigns that land in the inbox.

A beautiful email is worthless if no one sees it. Even worse if they do and hit "Delete."

We fix hidden deliverability issues, optimize sender reputation, and test rigorously to make sure your emails land where they belong, then convert like they should.

What we do

1
Discovery and consulting
It starts with an analysis of your current email setup, performance data, and growth goals. Then, we identify technical gaps, revenue leaks, and missed automation opportunities. You'll get a clear action plan covering list strategy, segmentation, and funnel structure — all mapped to your customer journey and business model.
2
Setup and implementation
We fully configure your email service provider, authenticate your domains (SPF, DKIM, DMARC), and validate your list to protect sender reputation. Our audit addresses template quality, existing flows, and campaign history. We fix tech issues, optimize deliverability, and clean up list segmentation, giving you a bulletproof foundation for scaling performance without sacrificing inbox placement.
3
Lifecycle planning
Once we've laid the groundwork, we map your entire customer journey and build email automation flows that support every stage: lead capture, onboarding, purchase, upsell, and reactivation. Each sequence is timed, segmented, and personalized based on customer behavior and business goals. The result? A system that nurtures prospects automatically and increases customer lifetime value with targeted messaging at exactly the right time.
4
Campaign management
High-converting broadcasts are tied directly to promotions, product drops, and events. Campaigns include ideation, copy, design, segmentation, A/B testing, and optimization. Each send is informed by list behavior and performance data to drive opens, clicks, and revenue. That way, you stay top-of-mind with your audience without overwhelming them.
5
Automation and flows
Automation is what sets email marketing apart from traditional marketing channels. Specific actions, such as a new subscriber or a purchase, trigger automated email sequences and include personalized messaging to create an individualized experience for each customer. Within every flow — welcome, onboarding, upsells, winback, and churn prevention — we optimize timing, logic, and content to eliminate manual work while moving people through the funnel.
6
List segmentation
Breaking your audience into smarter, more responsive groups is how you maximize engagement, conversion rates, and list health. We base segments on purchase behavior, engagement history, lifecycle stage, and custom tags, so every email feels personalized and relevant. We also use AI to identify and act upon patterns that traditional segments miss, like when behavior indicates an at-risk customer.
7
List growth and reactivation
Lead magnets, optimized capture forms, and high-converting landing pages help you grow your email list faster, which creates compounding effects. For the cold or inactive subscribers, we run re-engagement campaigns to bring them back to life, or clean them from your list to improve deliverability. Over time, this results in a list of people who actually want to hear from you (and are ready to buy).
8
Ongoing engagement
Consistent engagement reduces churn, builds brand trust, and increases lifetime value. When you run email campaigns with us, your audience stays engaged long after the first click. We build campaign calendars around value-driven content, promotional sends, and customer education, all of which we strategically time to maintain interest and drive action.

The benefits of email marketing

High ROI, low overhead, from a channel owned by YOU.

Email doesn’t depend on changing algorithms or rising ad costs. You own your list, control your messaging, and reach customers directly. It’s also one of the most cost-effective marketing tools available, often netting a 30–40x ROI with minimal overhead. There are no middlemen. There's no "pay to play" (except the software costs). Only direct communication that drives consistent revenue.

  • Personalization at scale with segmentation and automation
  • Always-on revenue from strategic lifecycle flows
  • Higher LTV through trust-building and retention sequences

Fast, flexible, and fuel for other channels.

Email is quick to launch, easy to test, and highly adaptable. It supports paid, organic, and sales efforts by nurturing leads long after the initial touchpoint. Better yet, it gives you rich data — open rates, clicks, purchases — that help shape decisions across your entire business. For example, high-click products and selling points in email are likely to be your top performers in ads.

Let’s talk
Let’s talk

Schedule a call with our Director today!

the benefits of email marketing

The effectiveness of email marketing

Email beats out SEO, PPC, and everything in between.

The reason for this is simple: email speaks directly to people who already know you. You're not fighting algorithms, paying for visibility, or waiting for organic traffic. You’re showing up in their inbox, where attention is higher, competition is lower, and conversions are dramatically better when executed with strategy and intent.

  • Direct access to a warm, opt-in audience that's ready to engage
  • Automated flows that follow the customer journey and close sales
  • Real-time testing to optimize subject lines, offers, and timing

Email isn’t the only thing you need, but it sure makes everything else work harder. Newsletters build communities that spill over into your social media presence. A killer marketing email sends high-intent traffic straight to your web store or sales pages. Great marketing ecosystems use every channel together, and email ties it all together.

the effectiveness of e-mail marketing

Our winning approach to email marketing

Our approach to email marketingOur approach to email marketingOur approach to email marketing

Get more out of your email marketing strategy

Why choose us?

WE’LL BUILD A TEAM OF EMAIL MARKETING EXPERTS TO DESIGN AND IMPLEMENT A STRATEGY TO WORK FOR YOUR BUSINESS.

1TRANSPARENT PRICING

Every project is custom, but there are no hidden fees or vague retainers. You’ll know exactly what you’re paying for, how we scope it, and whether we’re the right fit before we write a single subject line.

2Track record of success

Trusted by over 100 brands across SaaS, ecommerce, education, and more, in nearly every timezone. From B2B nurturing flows to direct-response ecom campaigns, we've proven ourselves across industries and business models.

3Full-funnel + full-service

Email doesn’t live in a vacuum, and neither do we. With in-house support for PPC, CRO, organic search, and social, we design strategies that align sales and marketing and work across the entire funnel.

4Invested in your growth

We treat your success like it’s ours. When it’s time to launch, we don’t ‘send a few emails.’ We engineer hype, urgency, and 6-figure weekends. And we’re with you every step of the way, driving growth and optimizing results.

5Revenue attribution down to the penny

Every dollar earned, every click that mattered, and every email that moved the needle. We set up attribution so we know it all. Reporting is simple, visual, and laser-focused on what’s actually driving growth.

6Personalization at scale

Forget “Hey {{first_name}}” — personalization goes way deeper with us. Using behavior, purchase history, predictive segmentation, and RFM models, we send messages that speak to the individual, not just the segment.

START TARGETING SUCCESS

Different behaviors. Different emails. One goal: Move people forward.

Every customer interacts with your brand differently — and that behavior determines what happens next. Once traffic hits your site, we track actions like browsing, cart activity, and session drops to trigger the right email at the right moment. Each follow-up is designed to bring users back and push them further down the funnel.

  • Follow up after purchases with timely upsells and cross-sells
  • Retain customers with smart winback and re-engagement flows
  • Use predictive segmentation to personalize future sends based on behavior

It’s not just activity. It’s conversion that matters.

You don’t win by sending emails. You win by converting behavior into revenue. That means understanding your funnel and mapping emails to every step — from the first visit to the second purchase. Behavior is the signal, email is the nudge, and conversions are the outcome. That’s how you target success.

start targeting success

How we can help

1
A diversified email marketing team
Your email system isn’t managed by a generalist. Each member of the Influize team brings specialized skills. You'll work with strategists, copywriters, designers, and technical specialists, all aligned around one goal: driving revenue. From segmentation strategy to lifecycle architecture, our team covers every angle.
2
Automated emails triggered by customer behaviors
Real-time automations trigger certain messages and sequences based on browsing activity, cart events, purchase patterns, and engagement signals. Flows include welcome sequences, abandoned cart recovery, browse abandonment, and post-purchase upsells, all dynamically triggered and continually optimized to guide users toward conversion, without manual input.
3
Campaigns your customers can't help but engage with
We plan and deploy campaigns that match customer intent and brand voice. We handle content calendars, launch strategy, segmentation, and send time optimization. Campaigns are shaped by real customer data (like product interest, email interactions, and time since last purchase), in order to maximize relevance and boost engagement.
4
Compelling copy and eye-catching design
Our copywriters write persuasive copy using direct response frameworks, benefit-driven messaging, and clear CTAs. Pair it with mobile-optimized, brand-aligned designs that prioritize scannability and action, and you've got a recipe for success. Clicking the next step feels natural and inevitable.
5
A/B testing and optimization
Continuously improving subject lines, layouts, CTAs, send times, and segmentation logic through structured split-testing eliminates the guesswork out of our process. We routinely analyze and report on results to double down on what works, phase out underperformers, and improve your click-through rate, open rate, and revenue per send.
6
Maximum deliverability
Deliverability isn’t something you can "guarantee," but it isn't luck, either. Before launch, we authenticate sending domains (SPF, DKIM, DMARC), maintain clean lists, and monitor sender reputation in real time. We also run spam filter tests and optimize the content structure for inbox placement.

Why choose us

image
Influize delivered! The team built a robust eCommerce strategy, delivering outstanding UX and website design, driving exceptional sales and engagement.

Rachael Warren

Digital Director - NatruSmile

image
Influize’s talented team crafted bold branding, intuitive UX, and a modern website for Car.co.uk , boosting engagement and digital presence.

Will Fletcher

CEO - Car.co.uk

Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk
Influize provided strategic direction and exceptional UX design for Domains.co.uk’s new projects, modernizing our platform and boosting engagement. Their innovative approach was outstanding.
Steven Jackson OBE
Director - Domains.co.uk
Influize's strategy skyrocketed L’ANZA’s Instagram growth, adding 50,000+ followers this year. Their celebrity influencer network boosted brand awareness and sales. Excited to keep using them!
Michael Lindbloom
Social Media Manager - Lanza
Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk

Related case studies

Speak with an email marketing experts

Not sure where to start with email marketing? We can't say we blame you. Between flows, campaigns, segmentation, deliverability, and strategy, there's a lot going on. That’s exactly what this call is for: to help you cut through the noise and figure out what will actually move the needle for your business.

Step #1 in your custom email strategy.

Effective email marketing depends on how the rest of your funnel operates. SaaS companies need lead nurturing and onboarding flows. Ecom brands need browse abandonment, cart recovery, and post-purchase automation. If we don’t understand how your funnel works, we can’t build the system that supports it.

  • Strategy audit to pinpoint missed revenue opportunities
  • Live map of how email can drive growth across your funnel
  • Evaluation of flows, campaigns, and tactics that work best for your audience

You’ll walk away with a clear understanding of what’s working, what’s not, and where email fits into your broader marketing strategy. At the very least, you’ll leave smarter, with a path forward that actually makes sense.

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FREQUENTLY ASKED QUESTIONS

Do you create email content, or do I need to provide it?

You can provide content if you prefer, but most clients let us handle everything. Strategy, copywriting, subject lines, layout, CTAs — it’s what we do best. Every piece is tailored to your brand voice and your audience, so nothing feels templated or off-brand.

Can you help grow my email subscriber list?

Absolutely. We use lead magnets, opt-in forms, on-site capture tools, landing pages, and paid traffic strategies to grow lists with real, high-intent subscribers. As a full-service marketing agency, we can also handle the other aspects of your funnel, like web and social, which are the starting points of subscriber list growth.

What email platforms do you work with?

We work with Klaviyo, HubSpot, ActiveCampaign, Drip, Mailchimp, Iterable, and several others. Most modern ESPs are fair game. If you’ve already got a system in place, we’ll build on it. If not, we’ll help you choose the best platform based on your business model and goals.

Do you offer automated email sequences?

Yes, and they’re one of the most valuable parts of the system. We build behavior-based sequences like welcome flows, cart recovery, post-purchase upsells, re-engagement campaigns, and more. Each one is timed, personalized, and optimized to move users from click to conversion automatically.

Can you design custom email templates for my brand?

Definitely. Every template is mobile-friendly and aligned with your brand. We design the layout, typography, color systems, and interactive elements to match your look and feel while maximizing clarity, readability, and click-through rates. And, of course, nothing goes live without approval from you and your internal team.

How do you measure email marketing success?

We focus on performance metrics that actually matter: open rates, click-through rates, conversion rates, revenue per send, and ROI. For automated flows, we also track time-to-convert and lifetime value.

Every campaign or flow gets real-time reporting (which you'll get to see as well). That way, we always know exactly what's performing well.

Do you handle A/B testing for subject lines and content?

A/B testing is a fundamental part of every campaign and flow we build. We test subject lines, preview text, body copy, CTAs, send times, and layout variations. Every test is tied to a clear hypothesis and tracked for statistical significance, so decisions are based on data rather than guesses.

Will you set up segmentation for my email list?

Absolutely. Segments are built around behavior, lifecycle stage, purchase history, location, and engagement levels. We can also implement predictive models like RFM (recency, frequency, monetary value) to personalize sends even further. Better segmentation means better results — and less list fatigue.

Can you integrate email marketing with my CRM?

Clean data = smarter targeting = more revenue. That's why we connect your ESP with tools like HubSpot, Salesforce, Zoho, and dozens of others. Integration facilitates contact syncing, lead scoring, and behavioral data storage and transfer. It makes email part of your broader growth stack instead of a siloed channel.

Do you offer email copywriting services?

Yes, copy is one of our core strengths at Influize. For emails, we structure for readability and write for direct response. We cater to both B2B and B2C clients, on just about every kind of email you can imagine: promotional emails, newsletters, automated sequences, and even visual heavy campaigns (like those you see in DTC retail and ecom).

Do you provide detailed email campaign reports?

Definitely. Every campaign and flow includes reports on open rates, clicks, conversions, revenue per send, unsubscribes, and more. We also break down performance by segment, email type, and device, so you get a full picture of what’s working and where to optimize.

What’s the typical open rate for your email campaigns?

It depends on your industry and list health, but most clients see open rates between 20–40% once proper segmentation, deliverability, and content strategy are in place. For warm, engaged lists with automation flows, rates can go even higher, especially when you have personalized, behavior-based messaging.

How do you avoid emails going to spam?

We optimize deliverability at every level: authenticated domains (SPF, DKIM, DMARC), clean HTML structure, minimal spam-triggering language, proper IP warming, and regular list cleaning. We also test emails across spam filters before launch and monitor sender reputation to keep you out of the junk folder.

Do you provide cold email outreach services?

Yes. This is particularly common in B2B SaaS, where cold outreach is a proven pipeline builder. We handle everything: list sourcing, personalization at scale, messaging strategy, reply handling, and deliverability protection. Campaigns are tailored to trigger interest, start conversations, book calls, and convert cold prospects into real opportunities.

How much do your email marketing services cost?

Influize's picing varies based on your goals, list size, funnel complexity, and scope. We don’t do cookie-cutter packages, which is why our initial discovery call is so important. After that, you’ll get a tailored proposal with clear deliverables and transparent pricing based on what you actually need.

What is email marketing?

Email marketing is the practice of sending messages to a list of contacts to build relationships, drive conversions, and increase customer lifetime value. It includes both automated flows (like welcome sequences and cart recovery) and manual campaigns (like product launches or newsletters), all right inside your readers' inboxes.

How does email marketing work?

Email marketing starts with building a list, which you do using lead forms, opt-ins, and purchases. Once someone joins, their behavior triggers automated emails designed to move them through the funnel. For example, viewing a product can trigger a browse abandonment email, while purchasing might activate a post-purchase upsell sequence.

Is email marketing dead?

Not at all, but it's definitely changed. Gone are the days of mass-blast emails. Today, email marketing is a lot smarter, more personalized, and more effective than ever.

With the right tech stack, segmentation, and messaging, it's still one of the top channels for generating consistent, high-ROI revenue across just about every industry. And as long as people check their email constantly throughout the day, it will be.

Is email marketing still effective?

Yes, and it’s often the most profitable channel in a company’s marketing mix. Email allows for 1:1 communication, at scale, with complete control over timing, content, and audience. When you pair that with automation and personalization, it drives conversions, retains customers, and builds long-term value as well as or better than than most paid and organic channels.