Our PPC services

PPC
strategy

Your custom-built paid traffic blueprint aligned to goals, budget, and buyer intent.

PPC
management

Hands-on campaign optimization, bid management, creative testing, and audience refinement.

PPC
Reporting

Actionable insights into paid ad performance, with real metrics that reflect business growth.

PPC
audit

Comprehensive account teardown to uncover wasted spend and opportunities to scale.

competitor
research

Analyze competitor’s ad copy, targeting, and spend to find gaps worth exploiting.

Programmatic
display

Automated display buying across premium networks with precision targeting and tracking.

landing page
builds

High-converting, mobile-optimized landing pages tailored to each campaign’s offer.

Consulting
services

Strategic advisory to improve in-house PPC efforts or guide your internal team.

Hit your goals faster with a team of PPC experts

Clicks are nice. Revenue is better.

Most agencies waste your budget chasing vanity metrics. That’s not us. Every campaign we run starts with a strategy built around your business model, sales cycle, and revenue goals. We don’t just pick keywords — we map entire journeys. We test hooks, offers, creatives, and landing pages to find what actually converts. Using tools like Google Ads Scripts, Hyros, Supermetrics, and custom automation, we track performance beyond the ad click and optimize for revenue, not just CTR or ROAS.

  • Multivariate testing to find winning creative fast
  • Audience segmentation based on actual buyer behavior
  • Rule-based budget reallocation and live performance monitoring

Ads are only part of the picture. We fix the funnel, too.

Most PPC problems aren’t just PPC problems. They’re funnel problems. Slow site? Broken offer? Weak follow-up? We spot it and fix it. Because no ad works if the experience on the other side falls flat. Our team is an extension of yours, reviewing your funnel, aligning messaging, improving landing pages, and identifying where drop-offs happen.

Let’s talk
Let’s talk

Schedule a call with our Director today!

hit your goals faster with a team of ppc experts

PPC PLATFORMS WE COVER

Google Ads logo.
Bing Ads logo
Amazon Ads logo

More than just PPC management...

IN-DEPTH
REPORTING

See real results with insights that connect ad spend, sales to revenue.

SCHEDULED
CALLS

Consistent check-ins to align, strategize, and keep momentum moving forward.

EMAIL
UPDATES

Regular performance summaries with highlights, trends, and recommendations.

TOTAL
OWNERSHIP

You own the creative, platform accounts, and insights into ad performance.

UTM
TRACKING

Crystal-clear campaign tracking to pinpoint which clicks turn into conversions.

AUDIENCE
CREATION

Smart segmentation using behavior, source, and intent data to boost targeting.

CALL
TRACKING

Phone leads tracked, recorded, and tied back to your exact campaigns.

EFFECTIVE
ADS

High-converting creatives built for clicks and optimized for business outcomes.

Our PPC management process

DISCOVERY +
REACH

We start by digging into your current campaigns, audience behavior, and analytics. Using tools like Google Ads, GA4, and SpyFu, we find the perfect opportunities to expand your reach while eliminating wasted spend.

STRATEGY +
STRUCTURE

Next comes a tailored campaign structure, mapped to your funnel, goals, and offers. We organize keyword themes, match types, and budget caps, all while setting up conversion tracking and attribution models.

EXECUTION +
EXPERIMENTS

Campaigns go live with on-brand copy, scroll-stopping creatives, and precision targeting. We test multiple variables across platforms — landing page versions, bidding strategies, ad formats, and more — to single out the top performers.

OPTIMIZATION +
SCALE

Once results start pouring in, we double down on what’s working and trim the fat. Real-time adjustments, bid modifiers, audience refinements, and scaling tactics kick in. And they're all driven by your ROAS and growth targets.

Maximize efficiency and effectiveness

MESSAGING & COPY

Ad copy is crafted to match keyword context, funnel stage, and emotional triggers. Every headline, description, and CTA is tested for CTR, relevance score, and conversion lift using controlled multivariate experiments.

AUDIENCES & DEMOGRAPHICS

We segment users by behavior, location, device, and past interactions. We build layered audiences using first-party data, lookalikes, and interest-based targeting to boost precision and eliminate non-converting traffic.

BUDGET ALLOCATION

We treat ad spend like a performance lever, rather than a static number. Budgets shift based on return signals, with automated rules adjusting for time-of-day, platform efficiency, and real-time CPA fluctuations.

LANDING PAGES AND ASSETS

Traffic only matters if it lands somewhere that converts. Pages are optimized for clarity, intent alignment, and load speed. Creative assets are designed for clarity, relevance, and mobile responsiveness, then tested in-market to boost engagement and CVR.

Why clients trust Influize

COMPLETE
ACCESS

You retain 100% control of accounts, assets, audiences, and historical campaign data.

Transporting
REPORTING

No vague dashboards here. Only clear results and insights, delivered up front.

Skin in
the game

Performance matters. Your growth directly impacts how long we stay.

FLAT-RATE
PRICING

Straightforward, predictable pricing. No surprise fees, percentages, or retainers.

HUMANS
(NOT ROBOTS)

Real strategists, not ticket systems. Always one message away.

NO LONG-TERM
CONTRACT REQUIRED

Stay because it works, not because you're locked in, that’s a promise.

BENEFITS OF PPC

Immediate results, total control, and data you can actually use.

PPC is one of the only channels that gives you complete control over targeting, budget, messaging, and performance, all in real time. Unlike SEO or content marketing, you don’t have to wait months to get seen. You can launch today, drive traffic within hours, and track exactly what each visitor does. Every click is measurable. Every conversion is attributable. That means faster iteration, better spend efficiency, and fewer wasted marketing dollars.

  • Track and optimize every dollar spent with live conversion and ROAS data
  • Reach high-intent users exactly when they’re searching for your offer
  • Launch new campaigns or test creative in days instead of quarters

PPC unlocks scalable growth (and feeds the rest of your funnel).

Great PPC campaigns don’t just bring in leads or sales. They generate data you can use across your business. Want to know which messaging resonates? Which products are most in demand? Which audiences convert best? Your PPC dashboard will tell you. It’s also a shortcut to faster testing. With instant traffic, you can validate offers, pricing, and copy before investing in longer-term channels like SEO, email, or outbound.

Let’s talk
Let’s talk

Schedule a call with our Director today!

benefits of ppc

Paid search and social media are here to stay

Ad platforms keep evolving, but attention is still for sale.

Algorithms change. Channels shift. But one thing stays the same: the fastest path to customer attention is still paid media. Search and social platforms continue to dominate online behavior, and your buyers are already scrolling, searching, clicking, and comparing. If your business isn’t showing up, someone else’s is.

  • Billions of daily searches and impressions on Google, Meta, and more
  • Keyword intent, interests, demographics, and behavior segmentation
  • Unmatched targeting precision and feedback loops

Successful brands build on top of paid traffic.

Smart brands use paid campaigns to test ideas, validate offers, gather customer data, and drive repeatable revenue. With that info, you're better informed about what resonates with your audience, and how to create organic content that speaks to them.

PAID SEARCH’S CHANNEL SHARE KEEPS GROWING
PPC is becoming a bigger and bigger slice of the internet advertising pie.
paid search

Why choose us

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Influize delivered! The team built a robust eCommerce strategy, delivering outstanding UX and website design, driving exceptional sales and engagement.

Rachael Warren

Digital Director - NatruSmile

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Influize’s talented team crafted bold branding, intuitive UX, and a modern website for Car.co.uk , boosting engagement and digital presence.

Will Fletcher

CEO - Car.co.uk

Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk
Influize provided strategic direction and exceptional UX design for Domains.co.uk’s new projects, modernizing our platform and boosting engagement. Their innovative approach was outstanding.
Steven Jackson OBE
Director - Domains.co.uk
Influize's strategy skyrocketed L’ANZA’s Instagram growth, adding 50,000+ followers this year. Their celebrity influencer network boosted brand awareness and sales. Excited to keep using them!
Michael Lindbloom
Social Media Manager - Lanza
Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk

Related case studies

Meet with a PPC expert

Not sure where your PPC strategy stands? Have campaigns running but not converting? Book a call with one of our senior experts and get real clarity. We’ll walk through your account (if you have one), look at where the gaps are, and show you what we’d do differently

You'll leave with a game plan, not a sales pitch.

This is a strategy-first call. You’ll leave with insights you can act on, whether you hire us or not. If there’s a good fit, we’ll map out next steps for onboarding, campaign planning, and setting clear performance goals.

  • Free consultation with a real Influize PPC strategist
  • Tactical advice based on your industry, funnel, and ad spend
  • Clear next steps if we decide to move forward together

Think of it as the start of your roadmap. Once we know your business, understand your goals, and provide tailored recommendations, you'll have a better idea of costs, timelines, and what to expect. We'll also cover questions or concerns you may have before moving forward.

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FREQUENTLY ASKED QUESTIONS

Can you optimize my existing PPC campaigns?

Yes, and that's often the smartest place to start. In most cases, we can improve performance without rebuilding from scratch.

We’ll audit your current campaigns to find out what’s working, what’s wasting budget, and what needs to be restructured. That includes keyword match types, bidding strategy, ad copy, landing page alignment, and conversion tracking.

If your account just needs a tune-up, we’ll do that. If it needs a full overhaul, you’ll know exactly why (and what the upside is).

How long does it take to see results from PPC?

It depends on your goals, but small results normally appear within days. PPC is one of the fastest channels for driving traffic. You can launch a campaign and start getting clicks the same day.

That said, high-quality conversions and optimized performance usually take a few weeks of testing, data collection, and refinement. We typically see strong momentum within the first 30 to 45 days, especially once winning keywords, ads, and audiences are dialed in.

That said, if your funnel is solid and your offer is validated, results sometimes come faster than that.

What’s the minimum ad budget I should have?

We’ll always help you spend smarter, not just more. But if you're serious about scaling, the budget needs to support it. To work with a PPC advertising agency like Influize, we recommend an ad budget of at least $3,000–$5,000 per month in ad spend.

That’s the range where campaigns can generate statistically meaningful data, allow for proper testing, and start producing real results. Below that, it’s tough to gather enough performance signals to optimize effectively — especially if you're running across multiple platforms or targeting different audiences.

If you're in ecommerce, B2B, or a competitive local market, you might need a higher starting budget to compete on CPCs and conversion costs.

Will I have access to my ad accounts?

Yes, 100%. You’ll have full, unrestricted access at all times. You’ll be able to log in, see campaigns, check performance, and view exactly how your budget is being spent. You'll even be able to make changes and adjustments if need be (though we strongly advise against doing so without consulting our team first).

How often do you provide reports?

You’ll get performance updates every single week. We send clear, concise reports that highlight what’s working, what we’ve adjusted, and what’s coming next. You’ll also get a monthly summary with deeper insights, trends, and strategic recommendations.

Do you handle landing page optimization?

Yes. Design, copy, CRO, and everything in between. As a full-service digital marketing agency, we support your entire funnel, not just the ads at the top of it. We can build you an individualized service package that includes landing page design, headline testing, UX improvements, A/B testing, and conversion tracking setup.

Do you manage social media ads?

Of course! Social media channels are some of the largest PPC platforms, and the most essential to your strategy.

We've got experience managing campaigns on Meta (Facebook + Instagram), LinkedIn, TikTok, and even X (formerly Twitter). Creative testing, audience targeting, retargeting flows, performance scaling, all done for you by the Influize team.

Will I get a dedicated account manager?

Yes. But more importantly, you’ll get a strategist who owns the results. You won’t be passed around or stuck with someone junior. Your point of contact is someone who deeply understands your business, makes decisions, and works closely with the team optimizing your campaigns.

Do you offer PPC audits before starting?

Yes. In fact, a PPC audit is the starting point unless you’re starting from scratch. We’ll conduct a thorough review of your existing ad accounts (if you have them) to assess structure, targeting, bidding, creative, tracking, and overall performance. You'll get a clear breakdown of what’s working, what’s holding you back, and how we’d improve it.

Will I be able to approve ads before they go live?

Absolutely. Nothing goes live without your sign-off. Before campaigns go live, we’ll send over ad copy, creative assets (static, video, or carousel), targeting parameters, and landing page links for review. You can request edits, pause ideas, or greenlight everything with a single approval.

Do you handle ad copywriting and creative design?

At Influize, we handle ad copywriting and creative design in-house.

Our copywriting is built around user intent, keyword themes, and funnel positioning. We write primary text, headlines, descriptions, and calls-to-action optimized for both engagement and conversion.

On the creative side, we design everything from static graphics to short-form video, animation, and UGC-style content. We also test multiple creative angles (emotional hooks, offer-based variations, and visual formats) to find what actually moves the needle.

What is PPC campaign management?

PPC campaign management is the ongoing process of planning, launching, monitoring, and optimizing paid ad campaigns across platforms like Google, Meta, and LinkedIn.

It includes keyword research, audience targeting, bid strategy, A/B testing, ad creative development, and conversion tracking. The goal is simple: drive high-quality traffic that turns into real business outcomes — leads, sales, or signups — while keeping costs efficient.

Effective PPC management also involves frequent analysis, reporting, and adjustments based on performance trends, algorithm changes, and shifting customer behavior.

How much does PPC management cost?

Pricing varies based on your needs, platforms, and ad spend. Most agencies (including us) offer flat-rate pricing, usually startingaround $1,000–$2,500/month for management, not including your ad budget.

Larger campaigns, ecommerce brands, or multi-platform setups will require more hands-on work and, therefore, a higher price point. We’ll scope it out together during the strategy call so there are no surprises.

What are PPC management services?

PPC management services involve everything it takes to plan, launch, and maintain profitable paid advertising campaigns. That includes building the strategy, researching keywords, creating audience segments, writing ad copy, designing creative assets, setting up conversion tracking, and managing daily performance across platforms like Google Ads, Meta, and LinkedIn.

It also includes constant optimization. A PPC marketing agency is constantly adjusting bids, refining targeting, testing new creatives, and improving conversion rates based on real-time data. Reporting and insights are part of the package too, so you always know where your budget is going and what’s driving results.

TL;DR: It’s a done-for-you service designed to turn your ad spend into predictable, scalable growth, without the stress of managing it all yourself.

How can I choose the right PPC management service?

Start by looking beyond credentials and certifications. The right partner should understand your business model, not just ad platforms.

Ask how they approach strategy, what tools they use, and how they track performance. Look for transparency, responsiveness, and proof of real results (beyond the polished case studies featured on their website).

And make sure you’re getting more than surface-level ad management. True PPC success requires landing page alignment, creative testing, and full-funnel thinking, not just traffic generation.

Why should I hire a PPC management company?

Because managing PPC effectively takes time, tools, and constant iteration. Even if you know what you're doing, staying on top of bidding strategies, algorithm changes, tracking issues, and testing frameworks is a full-time job. One missed detail can sink your ROAS.

Outsourcing paid ads to a solid PPC team means getting proven processes, automation, and a fresh outside perspective. In the end, your campaigns won't just be running, they'll be improving every single week.

What questions should I ask SEO and PPC management companies?

First and foremost, ask what their process looks like beyond setup. How often do they optimize campaigns? What tools do they use for tracking? Can they handle copy and design? Do they report on revenue, or just clicks?

You should also ask how they handle strategy shifts, A/B testing, and communication. And if they can’t explain complex things in plain language, that’s a red flag.