How Many Followers Will You Really Gain From a Celebrity Giveaway

Let's be honest about what you can actually expect from a celebrity giveaway... everyone wants to know the magic number, but the truth is it depends on a bunch of factors. The size of the celebrity, the quality of the prize, and how well your brand fits with their audience all play a role.

But here's what we've seen across hundreds of campaigns. If you're working with smaller influencers or micro-celebrities, you're looking at somewhere between 5,000 to 10,000 new followers. That might not sound huge, but remember - this is happening in just a few days.

The Mid-Tier Sweet Spot

When you step up to celebrities with a few million followers, things get more interesting... These mid-size campaigns typically bring in 15,000 to 50,000 new followers. The exact number depends on how engaged their audience is and whether your brand makes sense to their followers.

A beauty brand in a giveaway hosted by a lifestyle influencer is going to do better than a tech company in the same spot. The audience has to actually care about what you're selling, or they'll follow you for the giveaway and disappear right after.

Top-Tier Numbers and Reality Check

The big celebrities - we're talking A-listers with tens of millions of followers - can bring you 100,000 or more new followers. But here's the thing most people don't talk about: not all of those followers stick around.