EXPERT SMS AND PUSH
NOTIFICATION AGENCY

Yes . In fact, personalization is one of the biggest drivers of SMS performance. You can tailor messages using first names, past purchase data, browsing behavior, location, and even timing preferences.

For example, platforms like Klaviyo or Postscript allow you to dynamically insert product names, loyalty status, or estimated shipping timelines into a text. You can also build conditional logic: send one message to returning customers and a different one to first-time buyers.

Other powerful tactics include sending back-in-stock alerts only for previously viewed products, triggering messages based on time zone or engagement history, and highlighting related products based on the last order.

Response rates for SMS are significantly higher than most other channels, typically averaging up to 45%, depending on the type of message and how targeted the campaign is.

For example, two-way messages like feedback requests, limited-time offers, or conversational flows often see the highest response rates. In contrast, broadcast-style promos may land closer to15–25%, but still far outperform email or paid social.

A few factors that influence response rate: message timing (midday and early evening often perform best), audience segmentation (engaged lists respond more), and clear CTAs (e.g. “Reply YES to claim” or “Text BACK for more info”).

Using tools like Attentive, Klaviyo, or Postscript, you can track and A/B test these variables in real time to dial in your results.

Yes. Consent isn’t optional. It’s legally required under laws like TCPA (U.S.), GDPR (EU), and carrier-specific rules. You need explicit opt-in — typically by checking a box at checkout, entering their number in a signup form with clear language, or texting a keyword to subscribe— before sending marketing messages via SMS.

Best practices for compliant opt-ins include using double opt-in flows (e.g., confirmation texts), including clear disclosures about message frequency and carrier rates, and storing opt-in timestamps and source data in your platform.

Failing to collect consent can lead to fines, carrier blocks, or deliverability issues that hurt your entire program. The good news? Consent-based lists perform better anyway, because they’re made of people who actually want to hear from you.

The most effective way to build an SMS list is by embedding opt-in opportunities naturally throughout your customer journey. That could mean popups on your website offering a discount in exchange for a phone number, opt-in checkboxes at checkout, or landing pages promoting exclusive drops and early access via text.

You can also collect numbers through in-store signage with QR codes, Instagram swipe-ups, or post-purchase thank-you flows. The key is to offer a clear value exchange (something worth signing up for) and to make the opt-in process seamless. Incentives like free shipping, early access, or loyalty points often drive strong conversion.

Yes. Two-way SMS is a core part of high-performing campaigns. It transforms static messages into conversations, allowing customers to ask questions, confirm orders, redeem offers ("type 'YES' to claim this deal"), or get support in real time. It builds trust and increases engagement because the experience is human, not just transactional.

Two-way flows are especially effective for product launches, feedback collection, and reactivation campaigns. For example, a re-engagement text might ask, “Still interested in Product X?” and then branch the follow-up based on their reply.

Yes. MMS lets you send rich media like images, GIFs, and even short videos directly in your messages. Our clients use it to display new arrivals, drop teaser images for upcoming sales, or add branded visuals that reinforce identity.

MMS also gives you more space to work with — up to 1,600 characters compared to SMS’s 160. This allows for stronger storytelling and more detailed explanations.

To integrate SMS into the larger sales/marketing ecosystem, we integrate it with every Influize client's CRM. This allows you to sync customer data in real time, segment based on behavior or purchase history, and trigger personalized messages that align with your broader lifecycle strategy.

For example, if your CRM tracks when someone becomes a high-value customer, you can instantly enroll them in a VIP SMS flow. Or if a lead hasn’t engaged in 30 days, your CRM can automatically trigger a reactivation text.

Yes, and in many cases, it's their competitive advantage. While larger brands often rely on broad campaigns and impersonal automation, small businesses have the opportunity to use SMS to build direct, authentic relationships with their audience. That closeness translates to higher engagement, stronger loyalty, and more repeat purchases.

SMS is also cost-effective, especially when you compare it to paid ads or email platforms. With even a small, high-intent list, a well-timed text campaign can drive significant revenue. It’s also ideal for lean teams, since much of it can be automated after setup.

Absolutely. Design is a huge part of what makes a billboard work. We offer full creative support as part of our done-for-you service including copywriting, layout, graphic design, and mockups included. Whether you need a single bold message or a full suite of creatives for digital rotations, our team handles it all from start to finish.

SMS marketing is the use of text messages to reach customers directly on their mobile phones, typically for promotions, updates, and personalized communications. Unlike email or social media, SMS lands in a place people check constantly: their messages app. That makes it one of the most immediate and high-engagement marketing channels available.

Businesses use this channel for everything from flash sales and abandoned cart reminders to welcome messages, order updates, feedback requests, and VIP offers. Messages are short, highly targeted, and designed to prompt quick action (like clicking a link, replying with a keyword, or completing a purchase).

Pricing for SMS marketing varies based on your list size, message volume, carrier fees, and the platform you use. Most services charge per message sent, typically ranging from $0.01 to $0.05 per SMS in the U.S. MMS messages (with images or GIFs) cost more, usually around $0.03 to $0.10 each.

Klaviyo, Twilio, and other platforms also charge monthly fees or bundle pricing based on usage tiers, and/or pay-as-you-go pricing.

If you outsource SMS marketing services to an agency like Influize, you'll also have to factor in their fees. We offer fully custom packages in pricing depending on what you need: creating the campaign, managing your list, providing analytics and reporting, and more.

Bulk SMS marketing involves sending a single message to a large group of subscribers at once. To do it right, you’ll need an SMS platform (like Postscript, Attentive, or Twilio) that lets you manage contacts, build campaigns, and schedule sends.

You upload or grow your list through opt-in forms, checkout fields, or text-to-join campaigns. From there, you can segment based on customer behavior, location, purchase history, or engagement level to avoid sending blanket messages to everyone.

Before sending, messages are tested, checked for compliance, and A/B tested to optimize subject lines, timing, and CTA phrasing.

SMS marketing is consistently one of the highest-performing channels in terms of engagement, click-through rates, and ROI. Messages are typically opened within minutes, with read rates around 98%, far surpassing email or organic social.

It’s especially effective for time-sensitive promotions, abandoned cart reminders, reactivation flows, and any moment where speed and attention matter. And for ecommerce brands, SMS can generate a meaningful chunk of revenue with a relatively small list.

That said, effectiveness comes down to how it’s executed:personalized messages, proper segmentation, and strong copy significantly outperform generic blasts.

SMS marketing works by sending text messages directly to opted-in customers through an SMS platform. You first build a compliant list of subscribers, often through website popups, checkout forms, or keyword-based opt-ins (e.g., “Text JOIN to 12345”).

Once subscribed, customers receive automated or one-off campaigns (like welcome flows, order updates, promos, or product drops). These are 160 characters or less (or sent as MMS if visuals are involved) and can be scheduled or triggered based on behavior.

Behind the scenes, your SMS tool handles carrier delivery, link tracking, personalization, and compliance requirements. You can monitor performance in real time, measure metrics like click-through rate and revenue per send, and adjust your strategy accordingly.

An SMS marketing campaign is a series of text messages sent to a targeted list of subscribers with a specific goal in mind (usually to drive sales, engagement, or retention). It could be a one-time broadcast (like a weekend sale) or an automated sequence triggered by customer behavior (like a cart abandonment flow or post-purchase thank-you).