Understanding the Legal Side of Talent Management

This isn't legal advice – but it is a helpful guide on what you're signing and how agencies protect your interests.

Every brand deal contract should clearly spell out what you're delivering, when it's due, and how much you're getting paid.

Deliverables should be specific. Not just "one Instagram post" but "one Instagram feed post with minimum 3 images, posted between 9am-12pm EST, with brand hashtags and @mention."

Payment terms should include the exact amount, when it's due, and what happens if payment is late. Good agencies negotiate net-15 or net-30 payment terms.

Usage rights are huge. Does the brand get to use your content for one month or forever? Can they put it in ads or just on social media?

Termination, Revisions, and Cancellation Clauses

Things don't always go as planned – sometimes there are issues you just can’t avoid. But that means contracts need to address what happens when deals fall apart or need changes.

Revision clauses are critical because brands almost always want changes. How many rounds of revisions are included? What counts as a minor edit versus a major change that requires additional payment?

Cancellation policies protect you if brands change their minds. Most good contracts include a kill fee - partial payment even if the content never gets used.

Termination clauses protect both sides. Good contracts spell out how either party can exit the deal.

Exclusivity Windows and Non-Compete Terms

Exclusivity means you can’t work with competing brands – usually for a defined, limited period. This is normal, but the terms matter.