Best Landing Page Builders for PPC Campaigns

You don’t need a development team to build a high-converting landing page - there are great tools that can help. The right landing page builder lets you create, test, and optimize pages faster than custom coding - and often with better results. Here are the best options for PPC campaigns.

Top Platforms for Different Needs

Unbounce is perfect for PPC landing pages - it’s specifically designed for them. Conversion-focused templates, built-in A/B testing, and integration with all major PPC platforms - it’s feature packed and convenient. Drag-and-drop editing makes it a breeze even for non-designers - and its templates are proven to convert.

Instapage offers enterprise-level features like dynamic text replacement - this automatically changes your headline based on the keyword that triggered your ad. It boasts advanced analytics and the fastest loading speeds.

With Webflow, you’ve got complete design control while maintaining clean, fast-loading code - if you want custom designs that don't look templated, go with Webflow. It requires more design skills but produces professional results.

If you want multi-step funnels with upsells and downsells, go with ClickFunnels - it excels here. ClickFunnels can handle the whole customer journey from ad click to final purchase - perfect for ecommerce, coaching, or selling digital products.

Essential Features to Look For

Mobile editing is non-negotiable since 60-80% of PPC traffic comes from mobile devices. Your builder should let you customize the mobile version separately from desktop, not just shrink everything down.

Built-in A/B testing saves time and ensures statistical accuracy. Look for platforms that can split traffic automatically and declare winners based on conversion rates - not just clicks.