Results-Driven PR Agency for the Travel Industry

We promote all three, but we approach each one differently because the goals and buyer journeys are unique.

For hotels, the focus is generally on brand positioning, direct bookings, and standing out on Google, so we’ll blend editorial placements, influencer stays, and PR link building.

For tour companies, it’s about trust and storytelling. We highlight the experience and get you in front of whichever outlets your audience pays attention to: niche blogs, travel podcasts, you name it.

For destinations, we build full-funnel campaigns that include press trips, local ambassador content, and seasonal pitch angles to keep you visible year-round.

Seasonal campaigns work best when they're planned way in advance. Editors are working on winter travel in July. We’ll work backwards with you to align the pitch timing, narrative, and media format. That way, you get visibility before people start planning, not after they’ve booked something else.

Let’s say you're running a wine harvest event in Tuscany. We might pitch “Fall Escapes for Food Lovers” to Condé Nast, book micro-influencers in food and travel, and push local press for regional awareness.

It all comes down to knowing what drives each audience.

For luxury travel, you’re selling exclusivity, access, and identity. We lean into prestige media (like Robb Report or Elite Traveler), carefully curated influencer placements, and polished visual storytelling. Everything has to feel elevated and intentional.

For adventure travel, it’s about experience, story, and credibility. We target niche adventure outlets, pitch podcast interviews with founders or guides, and land features that validate you as the operator for that type of trip. Think: “Hidden Hiking Routes in Patagonia” with a direct callout to your brand.

For a new resort, timing and storytelling are everything. We’ll build a layered launch plan that includes teaser announcements, hard-hitting press releases, targeted media previews, and influencer soft-launch stays. The goal is to generate buzz months before you open so you’re not scrambling to fill rooms later.

We’ll also guide you through media exclusives, grand opening press events, and regional versus international outreach, all tailored to your audience and positioning.

PR is how you build trust, visibility, and long-term brand equity without paying per click. It helps you reach travelers before they start Googling hotels or flights.

The right features don’t just boost your credibility, they move you higher in search rankings, make your ads convert better, increase brand recall, and reduce the time it takes to go from interest to booking.

PR is also one of the best ways to differentiate, especially considering most experiences and travel offers are somewhat commoditized. When travelers see your name in a positive light over and over across channels they already trust, you become the obvious choice.

It starts with knowing your angle. That’s why our initial consultations clarify your brand story and how we can align it with what the media wants. We’ll pay attention to seasonality, audience behaviors, trends, and anything else that impacts your business.

A solo-friendly surf camp needs a different approach than a luxury safari lodge, and we tailor that strategy from day one.

Once we’ve secured coverage, we help you leverage it by turning media hits into ad creative, social proof, email content, SEO wins, and even investor collateral.

In that sense, PR isn’t just about visibility. Smart companies use it as fuel for everything else.

It’s a mix of timing, angle, and amplification.

The first component is a well-defined narrative that actually resonates with travelers and editors. Then, you’ve got to identify the right channels: long-lead media, short-lead outlets, influencers, podcasts, or even trade publications depending on your goals. A successful strategy differentiates between what will drive results and what won’t for your exact needs.

Finally, you have to amplify. That means repurposing the coverage, linking it to SEO, folding it into ad funnels, and building on momentum. Without all three — a great story, smart timing, and strong distribution — PR ends up being hit-or-miss.

One, seasonality. You’re pitching what’s relevant for that time of year and you need to do it months in advance.

Two, saturation. Editors and influencers get flooded with pitches. Standing out means crafting irresistible angles rather than blasting the same email to 300 different people.

And three, volatility. Weather, politics, cancellations, you name it. Things change fast. You need a PR team that’s proactive, which is where we come in.

Travel PR is emotional, aspirational, and always on a deadline. You’re selling experiences, stories, and identity instead of products.

Travel PR requires a deep understanding of how people dream, plan, and share their trips as well as what kinds of content drives interest and converts visitors. As a travel business, you have to understand the emotion, aspiration, and aesthetics needed to offer a compelling offer a visual angle.

General PR firms often don’t know how to pitch to travel editors, coordinate hosted stays, or work with creators who expect comped trips and full itineraries. We live and breathe this space, and that expertise shows in your results.

It depends on the goal, but we typically start seeing traction within 30 to 90 days.

If you’re launching a press release or pitching short-lead digital outlets, results can come even faster (sometimes in weeks). For long-lead publications like Travel + Leisure or Condé Nast Traveler, it can take 3 to 6 months due to editorial cycles.

In some cases, it’s the only thing that can. A bad review, safety issue, or PR crisis can tank your bookings overnight. We help you respond quickly, plan out your messaging, and rebuild trust through media, influencers, and direct communication with the media and public.

But reputation management isn’t just for disasters. It also means proactively shaping how the world sees you — so you’re known for what you do best, not what someone else said once.

It depends on your goals, but we always tie budget to your expected outcomes.

If you’re a boutique hotel or tour operator looking for consistent monthly visibility, expect to invest between $3,000 to $7,000 per month for retainer-based PR. Larger resort groups, DMOs, and international brands running multi-market campaigns may spend $10k per month or more.

We also offer shorter-term project campaigns for launches, events, or seasonal pushes.

Both, but it depends on who you're trying to reach.

Since travel involves a lot of customers from around the world, you definitely want national and international coverage from creators and outlets (who may have a localized following in their own regard).

That said, you’ll also want to have a healthy mix of local recommendations. When people research what to do and where to go in a travel destination, they look to local guides. You want to be the one featured.

The biggest mistake we see travel companies making with PR is pitching without a real story or doing it too late. Editors don’t want generic “come visit us!” emails.

They want seasonal hooks, fresh angles, and relevant timing.
Especially if you’re a seasonal business, this can be a strategic advantage; you can use certain pitches to get more business in the off-season.