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Our SaaS PR services

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Press release distribution

Announce launches, funding rounds, and milestones to top-tier tech and SaaS publications.

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Social media PR

Amplify your brand narrative across LinkedIn, X, and startup-savvy social channels.

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PR link building

Reinforce your web content with high-authority backlinks through thought leadership, interviews, and news features.

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PR consulting

Get help with messaging, positioning, and outreach that aligns with your growth goals.

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International PR

Break into new markets with region-specific campaigns tailored to B2B SaaS buyers.

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Public affairs

Influence policy conversations around data privacy, AI, and SaaS compliance regulations.

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Crisis management

Navigate data breaches, downtime, or backlash with clear, confident communication plans.

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Media relations

Build lasting relationships with SaaS journalists, podcast hosts, and analyst networks.

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Leveraging SaaS PR to the fullest extent

We help you build SaaS category leadership.

Most PR firms stop at media mentions. We help SaaS companies own a conversation. That means shaping narratives across media, social, and community. Typically, that involves pairing earned media with UGC campaigns for launches, working with micro-influencers in your niche to generate social proof and bottom-of-funnel trust, and getting featured in news outlets as a thought leader in your industry.
  • Founder-led content for podcast and LinkedIn growth
  • Strategic PR during fundraising and pricing model pivots
  • Narrative development around integrations and API expansion

PR that’s aligned with your sales funnel, SEO, and investor strategy.

PR isn't just about brand awareness. Done right, it supports pipeline, retention, and even valuation. We embed ourselves in your GTM motion to make sure media hits align with buyer journeys, boost domain authority through link building PR, and make sure your Series A/B announcement isn't a one-off, but part of a momentum-building media sequence.
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PR services tailored to the challenges of B2B SaaS

SMART goals built for SaaS complexity.

SaaS products have layered buyer journeys, technical messaging, and long sales cycles, so we don’t rely on generic PR metrics. Instead, we set goals that reflect how PR supports awareness, trust, and adoption across decision-makers. Whether you're targeting product teams, IT leaders, or the C-suite, we map PR outcomes to your customer journey and sales motion.
  • Share of voice vs. direct competitors
  • PR-driven traffic to high-intent pages
  • Speaking placements on industry-specific podcasts

You’ll get full visibility into what’s working and why it matters.

Our reporting shows you exactly how each placement supports SEO, drives signups, and improves brand sentiment across the funnel. We track coverage by tier, topic, and ICP relevance. We even break down engagement by buyer role (CTOs click differently than Ops leads). You’ll know what’s landing, what’s converting, and what’s coming next.
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Our Approach to PR

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How we can help

saas pr services

Accelerate trust in high-consideration, low-touch environments.

Buying groups make decisions long before talking to your sales team.

PR helps you earn that trust early through credible media coverage, third-party validation, and social proof that meets your audience where they research. Whether you're product-led or sales-assisted, buyers want to see you're real, respected, and reliable. A press hit in TechCrunch or a testimonial feature in G2’s newsletter raises awareness here, and it lowers friction to adoption.

For SaaS brands with freemium plans or PLG funnels, credibility drives immediate conversions. For enterprise SaaS, it creates buy-in across departments. And if you’re a newer entrant, it’ll build the legitimacy you need to compete with established players. When you work with us, PR becomes your silent closer, earning trust before someone talks to Sales.

saas pr firm

Bridge the gap between technical features and business value.

Buyers care about outcomes, not architecture.

A SaaS PR agency like us translates your feature set into stories that resonate with real-world priorities. Maybe you’ve built an AI-powered workflow tool. Instead of pushing jargon, we show how it cut onboarding time in half for a fast-scaling HR team. That’s the angle that gets picked up, shared, and remembered.

For technical founders or deep-product teams, this is often the missing link. PR connects the dots between what your software does and what decision-makers need. It turns backend innovation into front-page relevance that appeals to ops managers, CTOs, and growth leads. This storytelling edge is how SaaS brands move from “cool product” to “must-have solution.”

saas pr company

Position your team as category-defining thought leaders.

People don’t just buy a SaaS product, they buy the people behind it.

Our PR services give your founders, execs, and product leaders a platform to shape the conversation around your category. Whether it’s publishing opinion pieces on the future of your industry, landing podcast interviews, or being quoted in high-authority tech publications, thought leadership builds credibility that no paid ad can replicate.

This is especially powerful in crowded or emerging markets. When your CEO is seen as the go-to expert, it elevates your entire brand and opens doors to investor interest, partnership opportunities, and high-value accounts. It’s a strategic asset that builds long-term visibility and defensibility in the market.

How PR can help your SaaS business

Faster buyer trust

Media coverage builds early confidence with users, leads, and decision-makers.

Launches that land

Turn updates, features, and pivots into headline-worthy news events.

SEO-boosting backlinks

Earn high-authority links from trusted tech and SaaS publications.

Podcast visibility

Land interviews that connect your message to engaged, relevant audiences.

Category leadership

Shape the conversation before your competitors define the market.

Founder credibility

Position your founders and C-suite as respected industry authorities.

Shorter sales cycles

Use social proof and validation to reduce friction throughout your GTM motion.

Funding momentum

Create the perception of traction ahead of a raise or exit.

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OUR DISTRIBUTION PACKAGES

Ultimate
$895
USD / Per Release
Business-level exposure and reach, featuring all news outlets for best results.
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Best Value
Authority
$695
USD / Per Release
Best for SEO improvement, featuring 6 high-authority outlets only.
Purchase
Popular
$319
USD / Per Release
Great for most brands, offering a balanced mix of Premium and Regular outlets.
Purchase
Limited
$249
USD / Per Release
Recommended only for challenging topics. Offers basic exposure and reach.
Purchase

OUR PR WRITING & SUBMISSION WORKFLOW

Create brief

01

Gather key details, angles, and goals to guide content and outreach.

Write press release

02

Craft a compelling, newsworthy story aligned with your brand voice.

Create media list

03

Curate high-fit outlets and journalists specific to your industry and goals.

Reporting

04

Deliver clear results, coverage links, and performance insights in a report.

Publishing

05

Coordinate timing and placement to maximize visibility and audience impact.

Contact editors

06

Pitch your story with personalized outreach designed to earn attention.

Why choose us

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Influize delivered! The team built a robust eCommerce strategy, delivering outstanding UX and website design, driving exceptional sales and engagement.

Rachael Warren

Digital Director - NatruSmile

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Influize’s talented team crafted bold branding, intuitive UX, and a modern website for Car.co.uk , boosting engagement and digital presence.

Will Fletcher

CEO - Car.co.uk

Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk
Influize provided strategic direction and exceptional UX design for Domains.co.uk’s new projects, modernizing our platform and boosting engagement. Their innovative approach was outstanding.
Steven Jackson OBE
Director - Domains.co.uk
Influize's strategy skyrocketed L’ANZA’s Instagram growth, adding 50,000+ followers this year. Their celebrity influencer network boosted brand awareness and sales. Excited to keep using them!
Michael Lindbloom
Social Media Manager - Lanza
Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk

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Meet with our experts in SaaS PR

Our individualized roadmaps start with a conversation. We’ll learn about your product, growth stage, and goals, then explore exactly how strategic PR can amplify what you’re building and where you’re headed.
Get a clear roadmap for execution and growth.
On the call, we’ll dig into your brand story, analyze your competitive landscape, and recommend specific PR tactics tailored to your audience and goals. Whether that’s media outreach, UGC, an influencer strategy, or a mix of it all, we’ll show you what fits and when to use it.
  • Clarity on your PR opportunities
  • Insights into competitor positioning
  • A custom game plan for PR outreach
You’ll leave the call with a fresh perspective on how PR can actually move the needle in your SaaS business and help you get acquired, land enterprise clients, or dominate your niche. This is how you’ll make your story unignorable.

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FREQUENTLY ASKED QUESTIONS

What is SaaS public relations?

SaaS PR is the strategic use of media, influencers, and thought leadership to build visibility, trust, and authority for software companies. Its purpose is to turn complex products into compelling narratives, then use the media to reach an audience of buyers, investors, and partners.

Do you specialize in early-stage and enterprise SaaS?

Yes, we work with both. For early-stage startups, our main focus is on brand legitimacy, founder visibility, and momentum ahead of funding. For enterprises, we hone in on positioning, category leadership, and authority-building. We tailor strategy based on where you are and where you’re going.

Can you promote new software launches and updates?

Absolutely. We build launch strategies that go beyond the press release. We help you craft the right story, pitch it to relevant outlets, align it with product marketing, and amplify it through social, podcasts, and influencers so you continue your momentum after launch.

Do you work with tech and SaaS media outlets?

Yes, we have strong relationships with journalists, editors, and podcast hosts across hundreds of top SaaS and tech outlets. From TechCrunch to niche newsletters in your vertical, we know who covers what and how to get your story in front of the right people at the right time.

How do you simplify technical SaaS products for PR?

What we do is turn complexity into clarity. In other words, translating features into benefits, tying use cases to real-world outcomes, and framing your product around the problems it solves and the outcomes it solves for, rather than features.

Can you handle PR for funding rounds and mergers?

Yes, we’ll help you position the funding round or M&A deal strategically, time your outreach according to media lead times, and secure coverage in outlets that matter to investors and customers alike. We also coordinate messaging across internal and external channels so that your internal comms are aligned with what we’re helping you put out.

What are the benefits of SaaS public relations?

SaaS PR builds credibility, drives awareness, and shortens the sales cycle. It helps you stand out in crowded markets, attract investor interest, and earn the trust of buyers, all of which matter whether your approach is more self-serve (PLG) or complex and sales-led. Social proof and third-party validation are how buying groups make decisions, and SaaS PR gets you both.

How can SaaS companies leverage PR to their advantage?

SaaS companies can get the most out of PR by using it to support specific goals like product launches, investor raises, market education, and hiring. At Influize, we exemplify that by helping you turn news, features, and founder thought leadership into traffic, signups, leads, and long-term brand equity.

What are the key components of a successful SaaS PR strategy?

A strong SaaS PR strategy includes clear positioning, consistent media outreach, well-timed story angles, and ongoing thought leadership. It’s deeply aligned with your product roadmap and growth strategy, so every placement supports a broader business objective, not just “buzz.”

What are the biggest challenges in SaaS public relations?

SaaS PR is tough because you're selling abstract value in a crowded, fast-moving space. You’re targeting multiple buyer personas across long sales cycles, and most businesses already use dozens of other SaaS products. The challenge is cutting through the noise with a story that’s relevant, credible, timely, and easy to understand.

How does SaaS PR differ from general public relations?

SaaS PR requires a deep understanding of technical products, nuanced buyer journeys, and outcome-driven storytelling. Unlike general PR, it has to focus on positioning founders as experts, aligning with product-led growth, and translating features into real-world benefits.

How long does it take to see results from SaaS PR?

It really depends on your goals. With launches or announcements, we can generate press coverage in weeks. For thought leadership and long-term positioning, expect traction within 30 to 90 days, but real solidification over years of continuous investment. SaaS PR compounds. Each story builds momentum, authority, and trust that drives measurable outcomes over time. 

Can SaaS public relations help with reputation management?

Absolutely. Whether it’s layoffs, data issues, or a vocal competitor, we help control the narrative and protect you from losing trust. Proactive PR also reduces risk; when you’ve already built credibility, audiences are a lot more forgiving and responsive when things go wrong.

What types of PR campaigns work best in SaaS?

The most effective campaigns tie directly to your growth stage and goals. That might include product launch PR, founder thought leadership, category creation, influencer seeding, or investor-focused narratives. The key is timing, relevance, and consistency.

How much should a SaaS company invest in public relations services?

Budgets vary, but most SaaS companies invest $5-20k/per month, depending on scope and stage. Early-stage companies focus on credibility and visibility more sporadically, while growth-stage companies invest in monthly retainers to dominate media cycles, fuel SEO, and support fundraising and expansion.

Should SaaS businesses prioritize local or national PR?

Usually, national. Most SaaS brands serve broad markets, so your goal is user acquisition and brand authority across regions. Local PR makes sense if you're entering a new geographic market, opening a local office, or running something community-specific like a pilot rollout or regional event.

What mistakes should SaaS brands avoid when doing PR?

The biggest mistake? Leading with features, not value. Others: pitching too soon without clear positioning, ignoring the buyer journey, treating PR as a one-time announcement instead of an ongoing strategy, and using it only to promote company news (e.g., funding rounds).