Results Driven Retail
PR Agency

Retail public relations is the practice of managing how your brand is seen by customers, partners, and the media. It’s about shaping perception so people know, trust, and choose your brand over competitors.

Retail public relations services like ours help you get featured in the press, collaborate with influencers, and secure social proof that drives sales. Instead of you having to manage all those moving parts, we leverage our network and in-house expertise to do the heavy lifting and get you the results you’re looking for a lot faster.
 

Absolutely. Ecommerce PR is a major part of what we do, and most retailers do a singnificant part of their revenue from ecom. In addition to our retail PR strategies, we’re able to develop an ecom-focused approach that helps you drive online sales with digital press, influencer campaigns, and affiliate placements.

If you have physical stores, we create tailored local campaigns to generate buzz around openings, pop-ups, and in-store events. Then, we’ll build an integrated strategy that connects your online presence with your in-store traffic so every PR effort works together to grow your business.

We build loyalty through PR by consistently telling stories that make your brand increasingly familiar and trustworthy. That starts with highlighting what sets you apart, be it your product quality, your values, or your customer experience, then making sure your target audiences see it in credible outlets.

We also keep you in the conversation year-round with seasonal angles (prepared ahead of time), community partnerships, influencer content, and positive press that keeps shoppers engaged between purchases. Over time, customers feel like they know your brand, not just your products. And that’s what drives repeat sales and lasting loyalty.

Retail public relations builds credibility with shoppers, which directly influences their purchase decisions. You’ll get increased brand visibility in trusted outlets, stronger search performance from earned backlinks, and social proof that makes them interested in your product.

PR also supports product sell-outs during launches, drives seasonal sales with timely coverage, and strengthens your reputation so you’re better prepared to handle challenges and crises. All of these things lead to greater brand awareness, trust, and revenue.

Our most successful clients do three things: they plan PR well ahead of their product launches and seasonal campaigns, they integrate press wins into their ecommerce and social channels, and they stay consistent year-round instead of treating PR as a one-off push.

By aligning PR with your retail calendar, you can drive sell-outs for new drops, build anticipation for peak seasons, and use earned media as content that keeps your brand top-of-mind between campaigns. This approach turns PR into a growth driver the same way SEO or ads might be.

A strong retail PR strategy starts with clear goals, a compelling brand story, and well-timed campaigns. It blends media outreach, influencer partnerships, local activations, and reputation management to build awareness, trust, and ultimately increase sales.

For it to work, we need a few things from you: a great product people genuinely want, at least 2 to 3 months of lead time to plan around editorial calendars, and insight into your audience, launch schedule, and brand values.

The better prepared you are, the more impactful your PR campaign will be.

The biggest challenge in retail PR is cutting through the noise, because every retail brand is constantly launching something new. Many of them are doing it at the same time. Timing, differentiation, and consistency matter more here than in almost any other industry.

Another major challenge is staying ahead of retail’s fast-moving calendar. Gift guides, trend roundups, and seasonal campaigns all require pitching several months in advance. Because of that, retailers that treat PR as reactive instead of strategic miss key moments when shoppers and editors are most ready to pay attention.

Retail PR moves at a different pace. Yes, it’s tied to editorial calendars, but retail also operates a full season ahead. That means PR has to be planned extra early too.

There’s also a physical side to retail that most industries don’t have. Getting featured in media outlets and product roundups is one aspect, but so much of retail PR depends on getting your product into people’s hands.

That’s where influencer seeding and UGC campaigns come in. They let customers and creators experience your products, share them authentically, and help you build a stronger public connection than media coverage alone can deliver. More than other kinds of PR, that’s what makes retail PR stand out.

Basic media placements and influencer seeding happen pretty quickly. From signing with us to seeing an uptick in traffic or interest, you’re typically looking at 1 to 3 months.

But beyond that, PR’s real power comes from consistency. Building a recognizable brand, securing top-tier placements, and earning lasting customer trust takes an ongoing effort. Most retail brands start seeing major momentum in the form of stronger brand search volume, higher conversion rates, and repeat press requests around the 6-to-12-month mark.

It definitely does. The whole reason (among others) to invest in retail PR services is to get people to form a favorable opinion of your brand. By consistently sharing your story, values, and wins through trusted outlets and influencers, we build that foundation of credibility and goodwill.

That foundation makes a huge difference if something goes wrong. A shipping delay, a negative review that gains traction, or a social media issue can all be looked past more or less if customers know, trust, and align with you. Retail PR helps you earn that trust and protect it when it matters most.

Retail thrives on timely, product-focused storytelling. Campaigns that align with seasonal shopping peaks, like holiday gift guides, back-to-school features, or summer launches, tend to do big numbers because they meet customers right when they’re ready to buy.

Influencer seeding campaigns also drive strong results, especially for DTC brands looking to build social proof and generate UGC. For brick-and-mortar retailers, local event campaigns like grand openings or pop-up activations are incredibly effective for boosting foot traffic.

And for any innovative or unique product, any campaign that highlights the real problem it solves or the result it delivers will turn heads fast. For example, “This carry-on expands to fit a week’s worth of clothes without checking a bag.”

Budgets vary depending on your goals, the size of your brand, and how aggressively you want to grow. For smaller retailers or DTC brands just starting with PR, monthly retainers start around a few thousand dollars to cover media outreach, influencer seeding, and basic reporting.

Larger retailers and brands aiming for national placements, integrated influencer campaigns, and seasonal strategy should plan for a bigger investment to compete at that level. Somewhere around $7,000 to $10,000 per month is reasonable.

It’s important you think about PR as a revenue driver, though, not only an expense. The brands that see the highest ROI view it as a long-term growth channel, the same way they do marketing and advertising.

It depends on your goals and where your customers are. If you’re opening new stores, hosting in-person events, or trying to dominate a specific market, that’s when you should put local PR high on the priority list.

But if you have an online store or want visitors to know about your store, national PR gets you the credibility, online traffic, and name recognition you’re looking for. Most successful retailers blend both: national headlines for authority, local campaigns for more day-to-day foot traffic.

The biggest mistake you can make is starting too late. Retail PR needs to be planned months ahead of seasonal peaks and editorial deadlines. If you’re reading this in September and need placements before Christmas, you’re cutting it very close.

Another mistake is pitching without a story that matters to the audience or the outlet. People buy stories they feel connected to and solutions to painful problems. So every aspect of your PR has to strike those chords.

Also, a lot of retailers seem to forget to integrate PR with the rest of their funnel even though there is a lot of overlap with marketing. If you don’t push press wins across your ads, emails, socials, and ecom store, you miss out on the compounding effect that makes PR worth the investment.