Results-Driven Personal PR Agency

Personal public relations the strategic approach to building your reputation and visibility as an individual. It's about shaping how people perceive you, where your name shows up, and how those appearances support your bigger goals like business growth, partnerships, audience building, or credibility.

At Influize, personal PR means we take your story, your expertise, and your goals, and we turn that into a strategy that gets you press, podcast invites, social buzz, and influencer collabs.

If you’re a founder, that could mean getting you into TechCrunch while also building your presence on LinkedIn and aligning your brand with a few key creators. If you're an influencer or expert, it might mean podcast features, YouTube collaborations, and articles that position you as the voice in your space.

Yes, they’re actually some of our core clients. We work with dozens of startup founders, solo business owners, creators with growing audiences, executives, authors, and public-facing professionals who want to build credibility, control their narrative, and attract bigger opportunities.

For entrepreneurs, we help tie your personal brand to your business goals. That might mean getting you featured in founder spotlights, sharing your startup story in Inc. or Fast Company, or crafting a thought-leadership campaign around your specific expertise.

For public figures like influencers, speakers, artists, authors, or anyone with a platform, we’re able to manage how your name shows up across media, socials, and creator channels. We help you amplify the right moments and stay ahead of the wrong ones.

Yes, that’s a huge part of what we do. We pitch you as someone worth featuring. The key is making the story compelling for the outlet’s audience.

Let’s say you’re a 34-year-old founder who bootstrapped a SaaS company for therapists and just crossed $3M in ARR without raising any outside funding. You’re not famous, but you have a great story and your product solves a real problem in a trending space (mental health tech).

What we’d do is pitch you like this:

“The mental health tech boom is real, and here’s the founder quietly building the infrastructure behind it. [Your Name] just scaled a niche platform for therapists to $3M ARR without a dime in VC, while mental health startups with 10x the funding are shutting down. We’ve got exclusive data, insights on the market shift, and a behind-the-scenes look at how solo founders are quietly eating enterprise platforms alive.”

That’s not just about you, it’s about why your story matters now. We give the editor a reason to care. And that’s how we get the feature.

It starts with understanding what makes you stand out. Not only what you do, but what you believe, what you’ve built, what you’ve overcome, and how you think differently from others in your space.

We interview you like a journalist would. Then we pull out your origin story, contrarian take, milestone moments, founder pivot, and personal mission. From there, we frame those stories through headlines that are timely, narratives that are clear, and pitches that hook the reader fast.

We start by taking stock of your current presence: what comes up when someone Googles you, what narratives already exist, and what potential vulnerabilities or gaps we need to address. From there, we do two things:

(i) We proactively build your digital footprint through credible media, social proof, and public commentary that frames you the right way.

(ii) We monitor and prepare for negative press, misunderstandings, and viral moments that could damage your image.

If something does come up, we step in with a response strategy, align all your messaging, and work to push accurate or reputation-restoring content into the spotlight. 

This is exactly why personal PR needs to be ongoing, not reactive. It’s about building the buffer before you need it.

You start by asking: Who do I want to influence? Investors? Followers? Potential clients? Once you know that, PR becomes a tool to reach and impress those specific people.

We help you use press to build trust, get discovered in the right places, and show consistency across platforms. And we repurpose it. One article becomes social proof for your web and social media content, and a talking point for other pieces. One podcast gets clipped for weeks.

PR gives you credibility without needing to say, “Trust me.” The coverage does that for you.

There are four things every great personal PR strategy needs: clear positioning (what do you want to be known for?), relevant storytelling (how does your story tie into what’s happening now?), platform-specific outreach (where does your audience already pay attention?), and consistency (not just one splashy feature, but sustained momentum over time).

That’s what we build for you. We work directly with you to choose the right angles, time your announcements, stay relevant across platforms, and turn attention into actual outcomes

The biggest challenge is that you are the product, which means the story has to be more intentional, more nuanced, and more vulnerable than a standard company PR pitch. Media isn’t necessarily interested in what you do. They want to know who you are and why now.

Most individuals struggle with that. They don’t know how to talk about themselves in a way that’s compelling and aligned with their goals. They either overshare, undersell, or try to sound like everyone else.

General PR is often about promoting a product, company, or initiative. Personal PR is about promoting you. Your reputation, your voice, your expertise, your story. That naturally makes it higher-stakes and more emotionally nuanced.

You’re not hiding behind a brand. If a quote gets taken out of context, your name’s on it. If an interview goes viral, your reputation is on the line. That means the messaging has to be tighter, more intentional, and more flexible based on your industry and goals.

If you’ve already got press-ready assets (good photos, a strong story, a clear POV), we can usually start landing placements within the first 30 to 60 days. That’s for things like podcast spots, a bylined article, or your name mentioned in a relevant roundup.

But the real magic comes from compound visibility. Over 3 to 6 months, we start stacking wins: interviews, features, creator shoutouts, SEO-optimized press, verified profiles, and speaking invites. And the momentum builds from there.

A big part of what we do is proactively shape your online presence so it reflects who you really are and supports your goals. If something does happen, we’re able to step in with a damage control plan including message framing, media monitoring, and positive narrative building to push the right story forward.

But the real value is in preparing before you need it. That’s why you build a buffer of credible press, thought leadership, and search-friendly content that protects your name over time. That way, if you ever face scrutiny, there’s already a public record that works in your favor.

It depends on your audience and goals, but the most effective personal PR campaigns usually focus on a combination of:

Founder storytelling or origin story narratives (important for entrepreneurs and creators to showcase their mission).

Podcast tours (great for thought leaders, coaches, consultants, and experts trying to grow reach).

Milestone promotion (launching a book, product, event, brand partnership, or hitting a revenue goal).

Platform-specific creator campaigns (influencers or personal brands leveraging TikTok/IG/YouTube cross-promotion).

Reputation building through bylines and interviews (especially for people entering new markets or industries).

Most of our individual clients invest between $3,000 and $7,000 per month, depending on the scope. That gets you strategy, pitching, media training, messaging development, influencer placement, podcast outreach, ongoing reputation support, and, more importantly, sustained visibility that compounds.

If your budget is smaller, you can start with one-off press releases, which only cost a few hundred dollars.

It depends on your goals, your audience, and where you’re trying to grow influence.

If you're a coach, creative, or speaker building trust in your local market, absolutely invest in local PR. Local media is easier to land, still carries credibility, and directly drives business if you're speaking at events, running workshops, or networking in your area.

But if you’re building a national or global brand, like a startup founder, content creator, online business owner, author, or consultant scaling online, then national PR makes more sense. Your audience is broader, and the press strategy should match that.

In most cases, we recommend a mix: build local trust early, then use national features to scale credibility as your name gains reach.

There are a few big ones we see all the time: pitching too soon (before they’ve nailed their story or branding), being vague or generic, over-relying on one format, inconsistency, and failing to repurpose their earned media into social content, lead magnets, and speaking proof.

We help you avoid all of that by guiding the end-to-end PR and content strategy, pitching the right way, and making sure every piece of visibility works harder for you.