Results-Driven NFT PR Agency

NFT public relations is the process of shaping how the public, media, collectors, and potential partners perceive your NFT project by getting that narrative in front of the right people, in the right places. It’s press releases, yes. But it’s also strategic communications that create attention, trust, and momentum for your brand.

Whether you’re launching a collection, scaling a marketplace, or entering a new vertical like gaming or fashion, PR gives you the tools to control your reputation and get people to trust you, care about it, and feel involved in the process.

Yeah, we definitely can and these are actually two of the most common reasons clients come to us. Launches are high-stakes. You only get one shot to build momentum, and if you miss that window, it’s hard to recover. So we treat every drop like a full-scale campaign with pre-panning, event coverage, and repurposing after the fact.

If you hire us for a full campaign, we’ll build a press strategy leading up to the mint, including exclusive stories for Web3 outlets like Decrypt or NFT Now, social buzz through trusted influencers, Twitter Spaces with respected voices, and even podcast interviews timed to go live right before your drop.

We also help you prep messaging for your own channels with materials for Twitter threads, Discord announcements, and community updates so everything’s coordinated and pushing toward the same goal.
 

Hundreds. We’ve built direct relationships with journalists, editors, and contributors at places like Decrypt, CoinDesk, NFT Now, The Block, Bankless, and more. We know who covers what, when to pitch them, and how to frame your story so it actually gets picked up.

Beyond that, we also have access to contributor networks. These are people who can get opinion pieces placed or offer exclusives.

We build it in layers. First, we lock in media placements leading up to the drop. Exclusive previews, founder interviews, and sneak peeks in relevant Web3 outlets are a few examples. From there, we coordinate influencer outreach so trusted voices are posting and talking about your project in the days and hours before launch.

We also help you orchestrate community events like AMAs and Discord contests so your audience is warmed up and feels like they’re part of something that matters. Every piece builds momentum.

Yes. We work with creators who are respected in specific corners of the NFT world, whether that's PFP projects, NFT gaming, artist communities, or alpha groups. We make the introduction, coordinate the format (Twitter Space, podcast, YouTube, AMA), and ensure the narrative matches your positioning.

We also have influencers and celebrities in tons of other niches and with tons of other audiences. We'll look into what makes the most sense for your campaign and determine whether a niche influencer or someone with broad reach is more ideal.

The biggest benefit is credibility. In a space that’s flooded with scams and copycat projects, PR helps you stand out as something serious that people can trust. It gets you featured in places like CoinDesk, Decrypt, and well-known podcasts, which add more weight to your name every time it comes up.

But there’s more to it than just looking legit. PR drives visibility during launches, builds long-term recognition, helps you recover from setbacks, and even opens doors with investors, marketplaces, and partners. It creates a feedback loop: more coverage leads to more interest, more community growth, and ultimately, more transactions (and more organic coverage).

Our most successful clients in the NFT space treat PR like a growth channel instead of a little box to tick. We help you do that by plugging PR into the core of your go-to-market strategy. We work with you on timing media hits, using influencer content to build demand before listings, and turning coverage into social proof across your community.

For example, if you’re launching a game, we’ll get you featured in NFT gaming newsletters and on podcasts where guild leaders hang out. If you’re building a marketplace, we’ll get your story in front of founders, traders, and ecosystem partners. The key is knowing who you’re trying to reach, and then crafting a PR playbook that speaks directly to them.

The biggest challenge is credibility, both yours and the space as a whole. A lot of mainstream media outlets still don’t take NFTs seriously, and many audiences are skeptical because of rug pulls, overpromises, and failed roadmaps. So it’s harder to get coverage, and once you get it, it has to land right with your audience.

Another issue is timing. NFT cycles move quickly. If your press hits a week too late, you might’ve already missed your shot. There’s also legal sensitivity: you can’t overpromise or market your NFTs like securities. So the messaging has to be tight, aligned with legal, and framed in a way that gets attention without creating liability.

Traditional PR is usually about long-term brand awareness and reputation management. NFT PR is about those same two things, but with a greater emphasis on speed, timing, and trust, in a much more volatile and community-driven environment.

In NFTs, your launch moment matters a lot. And your audience isn’t just reading TechCrunch. they’re in Discord, on crypto Twitter, in DAO forums, and following niche podcasts. So PR has to hit fast, reach the right people across multiple channels, and speak their language.

Plus, you’re not just dealing with customers. You’re dealing with holders, speculators, community members, and sometimes large-scale investors. Each one needs a solid message, and that’s where NFT PR gets a lot more complicated.

If we’re working on a drop or a timed campaign, you’ll usually start seeing traction within 30 days. Media mentions, social buzz, and inbound traffic start flowing in relatively quickly once we get the right things set up.

That said, PR compounds over time. One feature won’t change your life, but consistent coverage builds serious momentum.

We usually recommend a 60- to 90-day window for full campaigns. That gives us time to shape your story, pitch top-tier outlets, coordinate influencers, and stack multiple media hits around key milestones like your mint, partnership announcements, or marketplace listings.

honestly, that’s one of the most overlooked parts of NFT PR. Most teams only think about reputation after something goes wrong. But in this space, things go wrong all the time: smart contract bugs, missed roadmap milestones, floor price drops, team drama, Discord hacks.

What we do is help you get ahead of it. That starts with building a trustworthy narrative early so that when issues come up, your community already knows who you are and what you stand for. 

Alongside that, we build you a crisis PR plan with pre-approved messaging, response trees, and holding statements. If something goes sideways, you can go straight to execution instead of panic mode.

It depends on your project stage and what you're trying to accomplish, but a few campaign types stand out.

Launch campaigns are built around minting events, new marketplaces, or feature rollouts. We time media and influencer pushes for max impact in a short window.

Thought leadership is for founders and brands who want long-term relevance. These campaigns focus on podcasts, op-eds, and narrative building.

Community trust plays work particularly well when you’re rebuilding after a setback. We secure coverage in respected outlets and align you with trusted voices in the space.

Partnership amplification is solid when you’re promoting a new chain integration, artist collab, or something else unique and noteworthy. We’ll help you maximize exposure and position it for ecosystem growth.

It depends on your stage and ambitions, but let’s talk about a realistic range.

Early-stage/NFT collections typically invest between $5K to $10K/month for focused launch support and influencer coordination.

Established projects and marketplaces usually spend $10K to $20K/month, depending on the scope, which could include international media, thought leadership, and crisis management.

Larger players in the NFT space will invest significantly more on a case by case basis.

We build custom packages based on what you actually need. You’re not paying for fluff or vague deliverables. You're paying for targeted media coverage, measurable results, and real strategic support from a team that knows this space inside and out. And we’re always transparent about what you’ll get at each level.

Almost always, NFT brands should focus on global PR first. This space is borderless. Your buyers, traders, collectors, and partners aren’t in one city or even one country. They’re on social media, in Discord servers, and members of on-chain communities across the world.

That said, there are exceptions. If you’re partnering with a local artist, launching an IRL activation, or doing something tied to a geographic market (like a fashion week event or Dubai conference), we’ll tailor a regional PR push.

But for most drops, marketplaces, or gaming projects, global-first is the default. We focus on a combination of outlets, podcasts, and influencers that reach your target Web3 and NFT audience no matter where they are.

Plenty, but the four big ones we see over and over are waiting too long, pitching the wrong story, going wide (spraying your announcement to 100 outlets) instead of deep (focusing on a few high-quality placements), and overhyping but underdelivering.

Of these, the easiest to prevent is waiting too long. Everything has a lead time, no matter what kind of PR you’re doing. If you start your PR push a few days before the mint, it’s already too late. We recommend reaching out to us at least a month or two before your actual launch.