Music PR Agency for Artists, Labels, and Managers

As a music artist, PR helps you build visibility and credibility that streaming alone won’t create. It gets you featured in outlets your audience trusts. It drives conversations around your releases. It opens doors with industry players. And, most importantly, it gives you control over the personality, image, and story the public gets to see.

Done right, PR turns short-term attention into long-term career growth: more fans, better bookings, and stronger positioning.

Yes. We work with independent artists, indie labels, and major-label talent alike. In fact, PR levels the playing field and helps emerging artists compete with bigger acts. 

When we build your roadmap, your release model is one of our biggest considerations because it tells us what we need to prioritize. If you’re an independent artist or label, our main priority is to extend your reach into markets and audiences you’re not hitting

We also show you how to turn every media hit into leverage, like getting better booking opportunities, opening brand partnership doors, and building a fanbase.

Yes. We build full campaign rollouts that make each release an event.

For singles, we line up press and social momentum in the weeks leading up to launch. For albums, we map out a multi-phase narrative with exclusive features, interviews, and follow-up angles. And for tours, we pitch regional press in every market, push calendar listings, and create buzz in cities you’re playing in to drive ticket sales.

Every day. To do it, we build journalist-specific pitches, tailored to your genre and story, and follow up personally. Our team maintains active relationships with editors at hundreds of major publishers and niche blogs, as well as curators across Spotify and Apple.

When we pitch your music, it comes with context because everything in our internal media contact database is segmented. That’s why we’re able to secure placements for clients with such a high success rate.

Yes. If you want to boost streams, we’ll guide you through artist profile optimization, set up smart pre-save and release strategies, and pitch to DSP editors with press support already in motion (since streaming teams want proof people are already talking).

We also push to influencer playlists and genre-specific curators outside the big editorial teams to build early traction.

It depends on your goals and how far you want to go. A small project-based campaign (single or EP) typically starts around $2k to $5k. Full album cycles and multi-month brand-building campaigns can run $5k–$15k+ depending on scope.

PR pricing varies wildly depending on the types of PR services you need, the publications you’re trying to reach, the amount of exposure you need, and how involved the strategy is. One thing’s for sure, though: we’ll always be transparent. It’s our goal is to give you the right level of support for where you are in your career.

For music PR to work, you need a strong narrative, well-timed outreach, and the right media targets. A good strategy also optimizes for release cadence, audience engagement, influencer support, geographic targeting, and current events and trends within the world of their target listeners.

When you work with our team, we connect the dots for you so everything can compound. Press, playlists, podcasts, and public perception all come together to build lasting visibility.

With music PR, you're not pitching products (which have a clear value-add). You’re pitching culture, personality, and sound. As an artist, your image needs to reflect your music and how it makes people feel, which adds extra steps in the planing process.

In general, it’s also faster-paced, more relationship-driven, and timing-sensitive. Unlike general PR, it has to sync with release dates, tour announcements, and algorithm cycles.

Definitely, and it’s not just for crisis response. We monitor how you're being talked about online, shape positive press to steer the narrative, and control messaging when something controversial hits. When we need to, we can pull stories, issue statements, and activate damage control just as quickly.

But ideally, we prevent problems before they ever surface by making sure your name is already associated with the exact image you’re going for.

Campaigns that mix fast and slow burn strategies. Influencer and social seeding drives short-term exposure. Media features, podcasts, and playlist placements build credibility and discovery over time. Tour PR brings fans out in the real world.

In the most effective campaigns, every piece builds momentum toward your long-term brand and revenue goals.

The biggest one: treating PR like a one-off announcement. Real traction requires consistency. Another mistake we see artists and music companies make is pitching too soon, without a clear story or solid assets (i.e., music and events).

Don’t ignore post-coverage leverage, either. Every press hit should feed your social, streaming, and sales engines through strategic repurposing and distribution.