Results-Driven Interior Design PR Agency

Interior design PR is the process of getting your design work and your brand in front of the right audience through media placements, influencer collaborations, podcasts, awards, panels, and more. But it’s not just about exposure. It’s about credibility, positioning, and client acquisition.

What we do specifically is take your projects, your aesthetic, and your unique point of view, and turn them into story angles editors, bloggers, and tastemakers want to share. It might mean getting a home you designed featured in House Beautiful, getting you interviewed on a podcast about design entrepreneurship, or having a TikTok creator do a reaction video to your work.

We also handle the backend of it all: writing your pitch materials, building your press kit, coordinating with publications, and advising you on how to use the press you get to drive the tangible business results you’re looking for.

Yes, that’s actually one of our specialties. Luxury interior design PR requires a much more curated, editorial-first approach. The outlets are more selective, the clients have higher expectations, and the storytelling has to be polished and elevated across the board.

We’ve worked with boutique luxury firms, hospitality designers, and high-end residential studios to help them get featured in publications like Architectural Digest, Elle Decor, LUXE, and top regional magazines.

For these kinds of strategies, we’ll coordinate premium photoshoots, write editorial-quality pitches, and match the tone and aesthetic expectations of upscale media.

We promote commercial interior projects by focusing on what makes them newsworthy and strategically valuable. Things like innovative use of space, sustainability, workplace wellness, retail experience, hospitality trends, or brand storytelling through design.

Then we shape that into a media pitch that lands with the editorial gatekeepers (whom we’ll map and target specifically).

For example, if you designed a coworking space, we’re not just saying “look how pretty this is.” We’re tying it into broader workplace design trends, showing how it solves problems for end users, and highlighting materials or concepts that align with current industry conversations. 
We also work with trade outlets, podcasts, local business journals, and social media creators.

Yes, and they’re one of our favorite types of campaigns. A showroom opening gives us something tangible to promote: a space, a story, and an experience. We build buzz around the event before it happens by pitching exclusive first looks, sending press invitations, and getting coverage lined up in advance.

We also use influencers, local media, and regional lifestyle publications to amplify awareness. And on top of that, we help you document the opening with styled photography, press-ready quotes, and post-event recaps so you can keep leveraging it long after the event ends.
If needed, we can coordinate with stylists, photographers, and even help with the messaging you use during the opening itself.

The big ones are visibility, credibility, and growth. PR helps you get seen by people who wouldn’t otherwise know you exist through design magazines, social media creators, podcasts, or panels. But unlike ads, PR adds third-party validation, which makes you believable, not just visible.

It helps you attract better-fit clients, raise your rates, get invited to industry events, and create more demand than you can handle. It also helps you control your brand narrative around how you're positioned, what you're known for, and what differentiates you.

A great interior design PR strategy starts with knowing exactly what kind of press will move the needle for your brand, not just any press. From there, it’s about getting the right assets (like styled photography, a killer press kit, and brand messaging) and using those to build a consistent presence across media, socials, and speaking opportunities.

Specifically, we focus on four pillars:

Visual storytelling (editors won’t even open an email if your photos aren’t strong)

Outlet targeting (trade vs. consumer, national vs. regional)

Narrative development (why this project, why now, why you?)

Channel strategy (earned media, influencers, podcasting, panels, awards, etc.)

We also make sure all of that ties back to clear business goals like more leads, more awareness, or more authority.

The biggest one is oversaturation. Every designer wants press, and editors get hundreds of pitches a day. To cut through that, your projects need to be not only beautifully shot, but positioned in a way that makes them newsworthy. That’s what most designers struggle with on their own: they don’t know what to say or how to pitch it.

Another big challenge? PR takes time. One-off placements might get attention, but building long-term credibility and visibility requires consistency month over month. And most firms aren’t sure where to start or how to maintain momentum.

Finally, there's the issue of trend cycles. What’s hot today may be over next quarter. You need a team that understands where the industry is going, not just where it is now. That’s what we bring to the table.

Interior design PR is visually driven, trend-sensitive, and extremely niche-specific. You’re not pitching ideas, you’re pitching finished spaces, product lines, or design philosophies. And that means you need strong visuals, the right angle, and relationships with editors who care about design.

General PR might be fine for some basic, broad-demand products. But for interior designers, you need people who understand how to tell a story through a portfolio, what makes a project editorial-worthy, and how to time pitches around industry trends or seasonal angles.

It depends on what kind of results you’re looking for. Almost all of our clients see momentum in the first few months, but the compounding effect kicks in over time.

If you already have a press-ready project with strong visuals, we can often start getting placements within the first 30 to 60 days. For deeper reputation building, speaking invites, or long-lead magazine features, it’ll take 3 to 6 months.

That’s why we work on a retainer basis: because real results in PR take sustained effort. We’re pitching your work, refining your messaging, developing timely angles, and building up your credibility over time.

Definitely. In fact, reputation management is one of the biggest long-term benefits of PR. We help you proactively build a strong, consistent brand presence so that if something does go wrong — say, a project goes sideways, a client leaves a bad review, someone stirs up controversy on social — you already have a bank of credibility to lean on.

We also monitor for potential issues, craft messaging to keep your brand voice aligned, and can step in fast if crisis comms are needed. Whether it’s responding to bad press, guiding what you say publicly, or controlling the narrative across media, we help make sure you don’t lose trust when it matters most.

The best campaigns are the ones tied to real milestones or media-worthy stories. That could be a new project launch, a showroom opening, a seasonal collection, a design award, a rebrand, or even entering a new market.

We also run evergreen campaigns, like positioning you as a thought leader in something relevant to your firm’s USP. Examples of this include sustainable design, biophilic design, and hospitality interiors.

It depends on the size of your firm and what kind of results you’re after. For most interior design studios that are serious about growth, expansion, or consistent coverage, PR should be treated like a core marketing expense.

Our monthly retainers typically start around $5,000 depending on scope. That includes full strategy, media outreach, asset development, ongoing pitching, reporting, and more.

One-off projects (like a showroom opening or product launch) can be lower, but real ROI happens with consistency. If you're trying to build authority, stay visible, and get in front of the right audience long-term, that’s where retainer PR shines.

It depends on your client base, your growth goals, and where you’re positioned in the market.

If you’re a boutique firm working mostly with local homeowners or developers, local PR is smart. Lifestyle magazines, newspapers, regional design blogs, and even morning shows will get you the kind of visibility that drives leads and referrals in your area.

But if you’re doing luxury residential, commercial spaces, or you want to build a national reputation, then national PR makes more sense. We’ll usually recommend a blend: establish local authority first, then go after broader awareness as your brand matures.

The biggest mistake we see interior designers making is thinking PR is just about sending out a press release and hoping for a feature. Editors get hundreds of those a day, and 90% of them aren’t relevant, visually strong, or story-driven.

Other common mistakes: using low-quality or poorly styled photography, pitching without a clear narrative ("Here’s a project I finished" isn’t a pitch), and trying to do everything yourself (DIY PR reuquires time, relationships, and strategy most interior designers aren’t equipped for).

Another big one is inconsistency. Getting one feature and disappearing won’t build brand equity. We help you avoid all that with strategy, polish, and sustained execution.