Results Driven
Insurance PR Agency

Insurance public relations is the practice of shaping how your insurance company is perceived by the public, the media, and the industry at large, but with a strategy that’s built around the unique challenges of the insurance space.

PR for insurance companies means telling the right stories through the press, influencers, podcasts, and/or social media in a way that builds long-term credibility and moves the needle on business goals like acquisition, retention, and partnership growth.

We’re not just talking about getting you in a few articles. We’re talking about managing your reputation, building trust with skeptical buyers, standing out in a crowded and highly regulated industry, and being ready to handle crises (e.g., from denied claims) when they happen.

We work with health, auto, life, specialty, and commercial insurers, along with brokers, MGAs, and insurtechs. Each one comes with its own PR challenges, which is why we tailor our approach to match.

For example:

If you’re in auto insurance, we can help you differentiate in a price-sensitive market and manage reputational risk around claims and premium hikes.

For health insurers, we know the scrutiny is higher, especially around policy transparency and member experience, so we focus on trust-building and regulatory-safe messaging.

In life insurance, it tends to be about overcoming hesitation and humanizing your brand, so we double down on relatable, educational storytelling and long-term credibility.

And if you're in a specialty insurance industry (cyber, marine, pet, aviation, etc.), our goal is to educate and speak directly to niche audiences through the right media and influencers.

Yes, absolutely. In fact, we do this all the time.

If you're launching a new product or changing coverage, pricing, or terms, we help you communicate it by crafting compliant messaging, securing media coverage, engaging influencers, and creating supporting assets like FAQs, email copy, and social content.

We also monitor public reactions in real time, so you’ll always have a pulse on how the public is reacting to the campaigns we’re running. Wherever there’s an opportunity to, we optimize this over time.

We take technical, jargon-heavy products like usage-based auto, layered cyber policies, or excess-loss reinsurance and translate them into clear, relatable narratives that media outlets actually want to cover.

That starts by understanding both the product and the audience. Are we targeting trade journalists? Mainstream consumer finance writers? Influencers?

We’ll break the story down into something that answers two core questions: (1) Why should people care? And (2) what problem does this solve?

Then we wrap that in messaging that stays true to the details but speaks in everyday language. We might pair that with analogies, executive soundbites, simplified use cases, or even short-form video scripts when creators are involved.

Yes. We can work with you and your team directly to handle media fallout from denied claims, payment delays, or natural disasters. That includes drafting statements, managing press inquiries, correcting misinformation, and communicating clearly with both customers and stakeholders under pressure.

The basic playbook is something we’ll prepare for you in advance so you're not scrambling when something hits.

Insurance PR helps you build trust with a skeptical public, explain complex offerings in clear language, and get seen in trade press, national outlets, niche podcasts, and other important channels. It also gives you a plan for handling crises like claims disputes or regulatory scrutiny, and helps position your leadership as credible experts in your industry.

It also helps the public understand your insurance packages better, which is a critical building block for demand gen and sales. Most people don’t understand insurance (or why they need it) right off the bat. Getting mentioned and demonstrating its benefits through those media channels closes that knowledge gap.

Insurance PR requires a much more strategic, compliance-aware approach than general PR. You're working in a highly regulated industry, often dealing with low consumer trust, complex products, and high-stakes moments like claims disputes or regulatory inquiries.

Messaging has to be accurate, legally sound, and still compelling. General PR might focus on brand visibility alone, while insurance PR also has to balance reputation, risk, and clarity at every step.

It depends on which goals you’re talking about.

For media coverage and visibility, our clients start seeing early results within 30 to 60 days. For building thought leadership, trust, and brand reputation, that’s a longer game. You’ll want to give it around 3 to 6 months before the real traction comes. And of course, the real significant benefits, like overall brand awareness and reputational improvement, come over years.

We’re always tracking both quick wins and long-term growth so you can see progress along the way.

Yes, an insurance PR company absolutely can help with reputation management. Reputation is everything in insurance, and PR plays a key role in shaping how customers, partners, regulators, and the media view your brand.

Whether you're dealing with negative press, a claims issue, or just want to improve trust in the market, PR gives you the tools to manage perception, respond strategically, and rebuild credibility if needed.

The best campaigns are the ones that match your audience and business goals. For insurers, that often includes product launches, thought leadership, trust-building around claims and pricing, and crisis response when something goes wrong. Trade media coverage and strategic LinkedIn presence work well for B2B and partner-driven brands.

Influencer-led campaigns are becoming increasingly powerful too, particularly for younger, digitally native audiences. For example, with auto insurance, we’ve seen success using finance or lifestyle influencers to explain things like policy add-ons, claim myths, or pricing factors in plain English.

Most people don’t understand the product. They just go with the name they recognize or the cheapest option. Influencers help bridge that knowledge gap in a way ads and even your own marketing can’t.

It depends on your size, goals, and whether you’re handling PR in-house or outsourcing. Outsourcing to an insurance PR agency is a lot easier, and also orders of magnitude less expensive.

For most mid-sized insurers or insurtechs, a smart baseline is anywhere from $5,000 to $20,000 per month. That covers strategy, media outreach, content, and crisis readiness. If you're launching nationally or managing multiple markets, the budget may go higher.

The key here is to focus not just on costs, but on the ROI. Spending a couple grand on placements here and there won’t give you the same results as hiring a team on a retainer for things like reputation building and crisis management.

It depends on your customer base.

If you're a regional carrier or broker network, local PR helps with trust, brand awareness, and search relevance at the local level. But if you're scaling nationally or launching a digital product, national PR builds the authority and reach you’re looking for. 

Most strong campaigns blend both. Start local either where you’re located or in high-value markets, then grow into broader exposure.