Results-Driven PR Services for Hospitality Brands

When your property is featured in a respected travel magazine, covered by a trusted influencer, or mentioned in a “best stays” roundup, it gives you instant cred.

Since hospitality PR is visual and experience-first, features like these can generate demand on the spot. And as you repeatedly invest in PR campaigns, brand recall will make you the one they remember when they’re planning their trip.

For our clients, we make that happen through targeted press outreach, curated influencer stays, user-generated content, and strategic media placements timed around your launch dates and booking windows. We match your brand to the right audience, pitch stories with press-worthy angles, and amplify coverage to keep your brand top-of-mind.

Yes, and that’s one of the best times to invest in PR. Openings and rebrands give you a natural news hook that media and influencers love. We craft the story around what’s new, why it matters, and why guests should care—and then we get it in front of the right people.

We also coordinate the timing, messaging, and media cadence. By the time the launch day comes around, your campaign will already have been running. Keep in mind, though, that this means you’ll need to plan for these things well in advance (at least a couple of months).

Travel, food, and lifestyle are our core media verticals. We maintain active relationships with hundreds of editors, writers, and content teams at top travel, dining, design, and lifestyle outlets. Whether you’re a hotel, restaurant, or tour operator, we tailor pitches that make your story stand out and drive real interest.

We’ve also segmented our database. That way, when you start working with us, we’re able to get rolling on media pitches and placements ASAP. There are no “guarantees” in hospitality public relations, but this is why we’ve been able to achieve a hit rate far higher than most agencies.

Absolutely.

We manage influencer and journalist stays from start to finish. That includes outreach, vetting, coordination, and follow-up. We only work with creators and writers who align with your brand, audience, and goals, so you're not giving away comp nights for vague exposure or attracting the wrong crowd.

We also set expectations, track deliverables, and help you repurpose the content across ads, socials, and other channels to maximize the ROI from it.

Yes, proactively and reactively.

We offer reactive crisis PR for situations like negative reviews, safety concerns, guest complaints, and incidents involving staff or property that gain traction online. In these moments, timing and tone are everything. When you’re already working with us, we’re prepared act fast, help you respond appropriately, and protect your brand in the public eye.

We also help with proactive crisis PR by building a strong foundation before anything goes wrong. A brand with consistent media presence, positive sentiment, and a clear voice is far more likely to weather a crisis. When people already know who you are and what you stand for, they’re more forgiving (and more willing to give you the benefit of the doubt).

Our most successful clients treat PR as a core aspect of their marketing strategy instead of as a one-off push. They stay engaged, communicate their booking patterns and business goals, and give us access to what’s going on behind the scenes. That makes it easier for us to tell compelling stories that resonate with their guests.

They also go beyond press by amplifying wins through their site, socials, newsletters, and sales channels. This is how they turn every feature, placement, or influencer post into long-term brand equity and direct ROI.

It starts with a clear story: what makes your brand unique, desirable, and worth experiencing. From there, it’s about targeting the right media, syncing outreach with booking cycles, and combining long-lead and short-lead coverage.

A strong strategy also includes influencer collabs, SEO-focused PR, crisis readiness, and post-coverage amplification. That’s when you start turning that attention you’ve earned into action that builds upon itself.

Timing and differentiation. The market is saturated and media get hundreds of pitches a week. If your story isn’t newsworthy and well-timed, it gets ignored.

Also, hospitality PR has to constantly balance seasonal relevance, shifting traveler behavior, and local vs. global audiences, all while protecting brand reputation in an era of real-time reviews and social sharing.
It’s worth mentioning that the same goes for social media. Reels, TikTok, and

YouTube are flooded with all kinds of experiential content. In a way, a lot of people are desensitized to it. This is why, regardless of the channel, our #1 priority is to avoid platitudes and lean into what makes you the unique option.

Hospitality PR is emotional and experience-driven. You’re not promoting a physical product. Instead, you’re selling a feeling, a place, and a moment. That requires strong visuals, sensory storytelling, and alignment with lifestyle trends.

It also demands an understanding of seasonality, guest types, and how media decisions influence real-world travel behavior. Generic PR agencies tend to miss these nuances and it shows in the results.

This is one of PR's biggest strengths. Through consistent positive coverage, strong storytelling, and timely communication, we get the public to see your brand positively. If issues arise (like a negative review or incident), your existing press footprint and brand goodwill work in your favor.

When negative PR happens, though, we’ll also guide you and your team on how to respond, rebuild trust, and reinforce your positioning during those sensitive situations.

What goes into a campaign really depends on what you’re after and where in the hospitality niche you operate. Are you a hotel with accommodations, spas, dining, events, and experiences? A big new event venue? A trendy local restaurant?

The most effective campaigns match your story to your ideal guest’s mindset. That might mean launching a press push before peak season, securing a feature around a unique guest experience, or hosting an influencer who aligns with your ideal guest’s interests.

Seasonal campaigns, soft rebrands, and list-style features (e.g., “Best New Hotels”) all tend to perform well, especially when they’re supported with follow-up amplification.

It depends on your company size, goals, and target markets. But most hospitality brands invest between $3,000 and $10,000 per month in professional PR. Smaller properties or restaurants may start lower, while luxury resorts, multi-location brands, or destinations typically invest a lot more.

Think of PR as a revenue channel instead of an expense: it drives bookings, boosts brand value, and pays off over time.

Since your ideal customer is almost definitely not location-specific (but you certainly want to attract  the answer to this question is “both.” Whether to go the local or national route, though, depends on what you’re after.

National and international PR builds brand credibility and drives travel demand.Local PR is great for event promotion, weekday traffic, and building community loyalty. If you’re launching, expanding, or targeting tourists and out-of-town visitors, national PR is the priority. If you want locals at your restaurant or venue, local PR brings them in the door.

Don’t treat PR like a one-time announcement—it works best with consistent storytelling over time. Also avoid vague messaging, poor visuals, and last-minute outreach that misses key editorial calendars.

Another important tip: don’t try to be everything to everyone. The strongest campaigns focus on what truly sets you apart and deliver that message to a specific audience through the channels they use.