Results-Driven PR for Healthcare, Medical, and Pharma

Healthcare public relations is the practice of shaping how patients, providers, investors, regulators, and the public perceive your healthcare brand. This is done through earned media, thought leadership, public affairs, and crisis communications.

At its core, healthcare PR is about telling your story responsibly, navigating regulatory risks, building trust with those different types of stakeholders, and supporting the business outcomes that matter in healthcare.

We do, but each requires a different approach.

A hospital system might need community trust campaigns or public affairs work. A clinic may want local media exposure. Health startups need fast credibility through founder thought leadership and clinical milestone PR.

We customize the strategy based on your stage, goals, and audiences.

Of course. This is one of our most common services. We’ve got a segmented media database to manage our healthcare contacts separately, meaning we already know exactly where to send your news. A few clicks and it’s on its way.

That’s why our hit rate is so high: the right message, delivered ASAP to the right healthcare editors and outlets.

Absolutely. Healthtech PR is a core part of what we do.

Typically, that means translating advanced technology into language the market can trust and adopt. We’ll position your product through a mix of media placements, thought leadership, product announcements, and influencer/peer endorsements, always with an eye toward credibility and adoption.

Building trust is about communicating specifically to (a) the public, (b) investors/partners/providers, and (c) potential end users, all according to their nuance. Great healthcare PR speaks to each with precision and care.

For the public, it’s clarity and transparency. For investors, providers, and partners, it’s scientific rigor, business credibility, and leadership trust. For potential users, it’s honest outcomes and expectations. 

Yes. If you’re an individual doctor or specialist, we help you build a trusted professional profile through media placements, expert commentary, awards, speaking opportunities, and thought leadership.

Depending on your goals, we can take a localized approach, earn you respect nationally, or a mixture of both.

We do, just like we can write releases for medical breakthroughs.

Clinical trial PR requires precise messaging and strict adherence to regulatory guidelines. We help you communicate milestones, findings, and implications clearly and responsibly. That way, media, investors, partners, and the public understand the value and limits of your research.

Clarity, compliance, credibility, and consistency. You need messaging that resonates across audiences with completely different priorities (patients, providers, investors, regulators). You need trusted media relationships, and you have to plan for both opportunity and risk.

This is why, above all, you need a PR team who understand how to navigate these nuances and push messaging that won’t land you in hot water.

Getting the messaging right is the most pressing challenge in healthcare PR. Stakes are high, regulations are complex, and audiences vary widely. One message that excites investors could confuse patients if not handled carefully.

Another challenge: earning trust takes time. Healthcare PR is not a quick hit game; you’re building your reputation brick by brick.

It really depends on your goals.

For launches and milestone announcements, media results can happen quickly (sometimes within weeks). But building deep trust and brand reputation takes consistency over time. In healthcare, the best PR compounds; every credible story, expert quote, and trusted mention builds lasting equity you can’t fake overnight.

The ideal campaign for you depends on your audience and goals.

Thought leadership is best when you want someone’s face to be known and trusted. Clinical milestone PR drives investor and media interest. Patient storytelling connects to end users emotionally. Public affairs campaigns influence policy. And proactive reputation building helps protect you when the unexpected hits.

The best strategies combine all of these.

It depends on your size, goals, and risk profile.

A large system launching a new service line or a biotech company entering pivotal trial phases will invest six figures or more annually. A smaller clinic would start with a focused local campaign.

Bottom line: PR spend should match the business impact at stake.

The decision to focus on local vs. national PR comes down to who you need to reach and where they’re located.

Hospitals and clinics often start local to drive patient trust and volume. Biotech and healthtech companies usually prioritize national or even global media to attract investors, partners, and talent.

You might want to layer both if, for example, you’re a founder or practitioner who’s looking for patients who travel to see you or you’re trying to expand your career into paid speaking gigs, authorship, professing, or consulting.

The two most critical mistakes to avoid are (i) overhyping results and (ii) ignoring regulatory nuance. These will get you into serious trouble if your product doesn’t work as expected or harms those who tried it.

You should also avoid underestimating the time it takes to build real trust and brand equity. People are generally very skeptical in the healthcare space, and it’ll take a lot of concrete proof over years to go mainstream. Remember this when planning your PR investment.