Results-Driven PR for Food and Beverage Companies

Food PR is the strategic process of getting restaurants, chefs, and food or beverage brands featured in trusted media outlets. It includes press outreach, influencer engagement, reputation management, and storytelling, all aimed at increasing visibility, credibility, and demand.

The exact approach depends on the type of brand. For our CPG clients, national media and product-led storytelling are what drive retail results. But our restaurant clients benefit more from local press, chef profiles, and timed influencer buzz around openings and menu launches.

We build the strategy based on what moves the needle for your business.

Press releases are a core part of our service. Maybe you're announcing a launch, expansion, or media-worthy milestone. We create and distribute newsroom-ready releases designed to get picked up. You focus on the brand, we handle all the messaging and backend PR execution.

Our process is straightforward. We gather the details from you upfront: what’s happening, key dates, your voice, and what outcomes you’re aiming for. Our team drafts the release, then you get final sign-off before it goes out. We make the process fast and low-lift for you, but you’re never out of the loop.

For reviews and media tastings, we handle everything from outreach to logistics on your behalf. We find the right journalists and influencers, pitch a compelling angle, and coordinate visits, samples, or tasting events based on what you’re trying to accomplish.

In fact, this is something we recommend most of our clients do. These kinds of hands-on experiences lead to stronger coverage and open doors for longer-lasting media relationships.

For larger-scale events like food festivals, we handle media outreach, influencer invites, press kits, and day-of coverage for food festivals, pop-ups, and brand-hosted events. We’ll also help you drive attendance and secure pre- and post-event coverage.

If you work with us on a marketing front, we’ll also coordinate the setup, planning, and multichannel strategy for getting the word out.

Our most successful food and beverage clients are the ones who treat PR as an ongoing part of their marketing engine rather than a one-off tactic. They don’t just chase a feature and disappear. They use PR to reinforce their campaigns, create social proof, and stay consistently visible across channels. It’s baked into their funnel, not tacked on after.

We help make that happen. Alongside PR, we offer web and social media marketing services, so everything from your messaging to your visuals works together. Your press hits feed your social content, your influencer moments drive email signups, and your brand story stays consistent across every touchpoint. PR isn’t an island.

The strongest strategies combine product storytelling, founder angles, industry credibility, and community or lifestyle relevance. They also loop in social, email, and content so your PR fuels your broader brand presence.

It starts with a compelling brand narrative, though. Why you exist, what makes you different, and why people should care are the things that get people interested in the first place. From there, timing and targeting are everything. You need to know when to pitch (seasonal relevance, retail calendars, trending topics) and who to pitch (editors, bloggers, influencers, trade pubs).

The things we see most food and beverage companies mess up on are timing, positioning, and consistency. They launch without a strong story, pitch too late for lead times, or treat PR like a one-off instead of a long-term brand investment. Without a clear hook or media-ready messaging, even great products wind up getting ignored.

Another common mistake? Thinking visibility equals traction. Getting press is one thing, but knowing how to use it across your funnel is a whole other. We help you avoid those pitfalls by shaping the right narrative, timing it to industry cycles, and integrating it with your overall marketing strategy through amplification and content repurposing strategies.

Food and beverage PR is much more visual, seasonal, and tied to consumer behavior than most industries. You’re selling a product, yes, but you’re also selling taste, experience, trust, and possibly even health claims. That means your messaging has to be precise, your timing spot-on, and your story craveable.

Plus, food brands often need to juggle both B2C and B2B audiences — media, buyers, influencers, and customers — simultaneously. It’s a unique balancing act between short-term demand gen plays (for customers) and long-term networking opportunities (for the media and retail buyers) that requires deep category experience.

Influize clients normally start seeing the first momentum within 30 to 60 days, especially if they’re using short-lead digital outlets and influencer campaigns. But for bigger press hits (like national features or trade coverage), the timeline is typically 2 to 4 months, depending on editorial calendars, product availability, and media cycles. 

It’s worth mentioning that the longer you invest in public relations, the more you’ll notice the long-term advantages of doing so. The doors it opens in terms of partnerships, networking, and staying power aren’t things you can put a strict timeline on, but they’re the result of years’ worth of continued effort.

Reputation management is one of the most important aspects of food and beverage PR because one bad review, social media post, or safety concern can have an instant impact on consumers’ choice between you and a competitor (or you and nothing at all).

We keep you ahead of issues with a proactive brand presence and handle crises quickly if they arise. Whether it’s a restaurant incident, a product complaint, or a supply chain controversy, we help you protect your reputation and make sure the public hears the right message about you.

Campaigns that combine product storytelling, cultural relevance, and credibility-building work best in food and beverage. Seasonal launches tied to food holidays, founder or sourcing stories that humanize the brand, influencer tasting programs, retail expansion announcements that drive both consumer and trade interest, things like that.

The key is matching the campaign type to the overarching goal you have, then knowing where to tell the story for the greatest impact.

Most of our food and beverage clients invest between $4k and $12k per month, depending on their goals, scope, and whether they’re combining PR with social or brand marketing.

For early-stage brands, you might want to get started with a few one-off media placements or an influencer campaign before hopping straight into a retainer. Established brands or those launching nationally will see better results with a longer-term, integrated strategy over months, though.

It depends on your stage and strategy. If you're opening a restaurant, hosting a pop-up, or launching in a specific market, local PR is key for buzz and immediate foot traffic. But if you're a CPG brand aiming for retail growth or ecommerce sales, national PR builds the credibility and reach you need.

Most successful brands do both, the reason being that even for local businesses, people from all over the country (or world) will still have to know about your brand. Let’s say you’re a restaurateur in NYC. You have three concepts throughout the city. Wouldn’t you want everyone to know about them, want to try them, and potentially already have them saved?