Results-Driven Fintech PR Agency

Fintech PR is a strategic communications service that helps financial technology companies earn media coverage, build credibility, and influence key stakeholders. It includes press outreach, thought leadership, crisis comms, and positioning, all tailored for the high-regulation, high-trust world of finance and tech.

As a fintech PR agency, we handle the strategy, messaging, media outreach, and timing, so all you have to do is stay focused on building your product and running your company. We simplify the complex, manage the details, and make sure your story gets in front of the right people at the right time.

Yes, and it’s one of our biggest strengths. We have direct relationships with journalists and editors at TechCrunch, American Banker, PYMNTS, Bloomberg, CNBC, Fortune, and dozens of others. We know who covers what, and we know how to pitch fintech stories that actually get picked up.

We’ve segmented our media database by beat, outlet type, region, and vertical, from B2B payments to consumer crypto to regtech. That way, we go straight to the right people, with the right angle, every time. That’s why, compared to doing PR in-house or working with a generalist agency, our approach drives a higher hit rate and gets you traction much faster.

Yes. for our clients, we can research, shortlist, and apply to the fintech awards that matter most for your stage. A few options include Finovate, Benzinga, Tearsheet, CB Insights, and regional innovation awards.

To put you at the top, we create the submission materials, handle deadlines, and position your brand in a way that increases your chances of winning. Once you’ve earned the recognition, we’ll track metrics like sentiment across investors, partners, and prospects.

At Influize, we track both media performance and business impact. Coverage volume and quality (tier-one outlets, backlinks, social shares), of course. But also downstream results like investor interest, inbound leads, organic search lift, and increased share of voice.

For fintechs, we also track trust-building signals like coverage around compliance, security, and innovation because these are other indicators that drive growth and reputation.

Fintech PR builds credibility, drives awareness, and earns trust in a highly competitive, heavily regulated space. It helps you attract funding, gain users, open doors to partnerships, and position yourself as a serious player in your respective market. You have to remember this isn’t just press, it’s your public face to the world.

PR also helps you take a proactive approach to bad press. When you’ve already proven yourself in the market, your audience will be a lot more forgiving if something negative comes out. And they’ll be more receptive to your response to that negativity (which, of course, we’ll also help you develop).

With a diversified fintech PR strategy, your brand, product, and founders earn third-party validation that fast-tracks trust with users, regulators, and investors. When you’re launching a new product, raising capital, or entering a new market, PR amplifies your message and positions you as a credible innovator.

Over time, these benefits compound. As you continuously invest in your public image over the years, you’ll create an image of your brand that almost nobody can take away. At that point, it becomes one of your strongest differentiators and a driver of near-instant brand recall for your entire market.

A strong fintech PR strategy includes clear messaging, precise timing, and targeted media outreach. It combines product milestones, thought leadership, social amplification, and founder positioning. Most importantly, it aligns with your business goals, such as raising capital or building trust in a regulated space.

To hit those goals, a strong fintech PR strategy blends multiple tactics. That could mean placing your founders on industry podcasts, launching thought leadership content on LinkedIn and X, securing earned media during product rollouts, and using UGC and influencer content to support product-led growth.

We choose the channels based on your stage, audience, and market and tie every activity back to your larger business objectives.

You can start seeing early traction (mentions, interviews, and media interest) within a few weeks. More significant indicators like customer growth and investor interest take longer to show — typically around 90 days.

That said, fintech PR works best when treated as a long-term strategy. Relationships with press, trust signals, and industry authority compound over years. The longer the runway, the more powerful the results.

It depends on your stage and goals. Early-stage fintechs typically invest a few grand. Funded growth-stage companies will usually transition to $5-10k/month retainers, and enterprises invest $15-30k+ per month, depending.

What matters most, though, is aligning the investment with your expected outcomes. Those are trust, visibility, inbound traction, and long-term market positioning.