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Our Fashion PR services

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PR consulting

Get strategic guidance tailored to your brand’s goals, niche, and growth stage.

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Social media PR

Build buzz and drive conversation across Instagram, TikTok, and emerging fashion platforms.

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Public affairs

Shape your brand voice around fashion ethics, sustainability, and industry advocacy.

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Crisis PR firm

Protect your brand image and control the narrative when the unexpected hits.

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Press release distribution

Land in top fashion outlets and get your brand noticed by editors and buyers.

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International PR

Expand into global markets with region-specific fashion media outreach and positioning.

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PR link-building

Earn high-authority backlinks from fashion blogs, online mags, and trend sites.

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Strategic communications

Deliver the perfect messaging to each: fashion consumers, media, and your own team members.

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Leveraging PR to maximum effect

We start by aligning PR with your brand’s aesthetic, goals, and audience.

Great fashion PR starts with clarity. We look at your visual identity, customer persona, and growth goals, then craft stories that speak directly to your market. Whether you're launching a line or repositioning your label, we make sure every pitch and placement moves your brand forward in a crowded space.
  • Editorial calendar planning around fashion week
  • Tailored media lists for your sub-niche
  • Lookbook placement for collection launches

Then, we amplify wins and create a flywheel of ongoing brand visibility.

A single feature is never the finish line. We help you turn press coverage into content, repurpose mentions for social proof, and loop it all back into your marketing funnel. From influencer integration to affiliate PR and retail pitch decks, we make sure your press gets seen, shared, and drives results long after the headline fades.
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Get Featured in Leading Fashion Publications

Vogue
5.1M
Visitors
91
Authority
ELLE
16.9M
Visitors
90
Authority
BAZAAR
6.4M
Visitors
89
Authority
GQ
2.6M
Visitors
88
Authority
W
877K
Visitors
82
Authority
Allure
4.1M
Visitors
87
Authority
Vanity Fair
1.5M
Visitors
87
Authority
InStyle
2.8M
Visitors
87
Authority
Who what wear
1.3M
Visitors
83
Authority
TFS
21.2K
Visitors
74
Authority
HIGHSNOBIETY
349K
Visitors
83
Authority
FASHIONISTA
75.3K
Visitors
82
Authority
NYLON
175K
Visitors
80
Authority
Coveteur
59.5K
Visitors
78
Authority
LUXURYDAILY
11.7K
Visitors
75
Authority
PS
1.3M
Visitors
88
Authority

Our approach to
Fashion PR

We set goals that tie PR directly to your brand’s business growth.

We don’t chase vague exposure. We define Specific, Measurable, Achievable, Relevant, and Time-bound goals, like increasing earned media mentions during launch windows or growing share of voice by X amount in your segment. Every campaign is mapped to your sales cycle, collection drops, and retail expansion plans.
  • KPI benchmarking tied to collection launches
  • Audience targeting by buyer persona
  • Monthly media scorecards with brand sentiment

Campaigns are backed with reporting that shows real traction, not vanity metrics.

Fashion PR needs to be as data-informed as it is creative. We track everything: placements, backlinks, pickup velocity, conversion lifts, then translate it into language your entire team can act on. You’ll know where the buzz is coming from, what it’s worth, and how to reinvest momentum into your next campaign or collection launch with confidence.
Let’s talk
Let’s talk

Book a call with our team today!

Our Approach to PR

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Who we help with Fashion
PR strategies

fashion marketplaces

Fashion Marketplaces

Mobile Fashion Apps

Mobile
Fashion Apps

online clothing websites

Online Clothing
Websites

fashion boutiques

Fashion
Boutiques

luxury fashion brands

Luxury Fashion
Brands

fast fashion retailers

Fast Fashion
Retailers

sustainable fashion brands

Sustainable
Fashion Brands

personal styling services

Personal Styling
Services

How we can help

Fashion PR services

Make the right people excited to shop your brand

In fashion, perception is everything. Great PR builds anticipation, status, and credibility with your target audience.

By the time someone visits your site or walks past your rack, they need to already (a) know what you’re about and (b) want what you’re offering. But different buyers care about different things (status, sustainability, craftsmanship). You need the right people talking about you in the right way, so shoppers instantly know you’re made for them. That’s how emerging designers become cult labels and how established brands stay relevant in a trend-obsessed world.

We create the kind of momentum that makes retailers take interest, customers hit “follow,” and competitors wonder how you pulled it off. Whether you're launching a DTC streetwear line, scaling a heritage brand, or entering a new market, strategic PR gets you in front of the people who shape opinions: editors, stylists, influencers, podcast hosts, and tastemakers. 

Fashion PR firm

Build long-term brand equity that keeps paying off

PR doesn’t fade. It compounds and opens doors for fashion labels that ads simply can’t.

When your brand is consistently featured by respected voices in a way that reinforces your branding and values, it signals legitimacy, trust, and staying power. Paid campaigns that disappear when the budget stops, but earned media builds over time and makes you part of the cultural conversation. That’s how you get invited to bigger opportunities, more collaborations, and premium stockists that want to align with buzzworthy labels.

Maybe you're trying to enter wholesale showrooms, pitch investors, or get picked up by stylists and celebs. Whatever the case, a strong PR foundation makes every door easier to open. Buyers want proof that you’re more than a trend, and when your brand keeps showing up in the right places, it becomes impossible to ignore.

Fashion PR company

Control your narrative before someone else does

PR gives you the power to shape how the world sees your brand. The story they hear is the one you want told.

People make assumptions, and like it or not, those assumptions aren’t always accurate. PR helps you define your story, spotlight your values, and guide the conversation before misconceptions, copycats, and critics get there first. It’s how you protect your brand’s identity and stay in control of your image as you grow.

Navigating a rebrand? Responding to controversy? Scaling quickly into new markets? Clear messaging and strategic media play a critical role in all of those things. The more visible you become, the more important it is to be intentional about what people say, feel, and believe when they hear your name.

How fashion PR can help your brand

Major media features

Get your brand seen in Vogue, Hypebeast, or Women’s Wear Daily.

Influencer
buzz

Land organic placements that actually drive traffic, follows, and sales.

Product launch hype

Build anticipation before your next drop, runway show, or capsule release.

Retail
expansion

Attract stockists and partnerships by building trust and visibility in key markets.

Brand
positioning

Own your identity: sustainable, luxury, streetwear, ethical, and reach the right audience.

Event
coverage

Create buzz around fashion week appearances, pop-ups, and press previews.

Irrefutable social proof

Turn customer love, UGC, and reviews into media-worthy brand assets

Trend visibility

Stay top-of-mind as styles shift by keeping your name in the conversation.

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OUR DISTRIBUTION PACKAGES

Ultimate
$895
USD / Per Release
Business-level exposure and reach, featuring all news outlets for best results.
Purchase
Best Value
Authority
$695
USD / Per Release
Best for SEO improvement, featuring 6 high-authority outlets only.
Purchase
Popular
$319
USD / Per Release
Great for most brands, offering a balanced mix of Premium and Regular outlets.
Purchase
Limited
$249
USD / Per Release
Recommended only for challenging topics. Offers basic exposure and reach.
Purchase

OUR PR WRITING & SUBMISSION WORKFLOW

Create brief

01

Gather key details, angles, and goals to guide content and outreach.

Write press release

02

Craft a compelling, newsworthy story aligned with your brand voice.

Create media list

03

Curate high-fit outlets and journalists specific to your industry and goals.

Reporting

04

Deliver clear results, coverage links, and performance insights in a report.

Publishing

05

Coordinate timing and placement to maximize visibility and audience impact.

Contact editors

06

Pitch your story with personalized outreach designed to earn attention.

Why choose us

image
Influize delivered! The team built a robust eCommerce strategy, delivering outstanding UX and website design, driving exceptional sales and engagement.

Rachael Warren

Digital Director - NatruSmile

image
Influize’s talented team crafted bold branding, intuitive UX, and a modern website for Car.co.uk , boosting engagement and digital presence.

Will Fletcher

CEO - Car.co.uk

Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk
Influize provided strategic direction and exceptional UX design for Domains.co.uk’s new projects, modernizing our platform and boosting engagement. Their innovative approach was outstanding.
Steven Jackson OBE
Director - Domains.co.uk
Influize's strategy skyrocketed L’ANZA’s Instagram growth, adding 50,000+ followers this year. Their celebrity influencer network boosted brand awareness and sales. Excited to keep using them!
Michael Lindbloom
Social Media Manager - Lanza
Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk

Related content

Related case studies

Meet with our expert fashion PR team

Every fashion brand is different, which is why we start with a call to learn about yours. Where you are, where you're headed, and what kind of impact you want to make in the fashion space. From there, we create a roadmap that actually makes sense.
Walk away with clarity, strategy, and next steps.
On the call, we’ll dive into your brand DNA, map out your competitive landscape, and identify which PR strategies will move the needle the most for you, specifically. Maybe that’s earned media, influencer outreach, thought leadership, event-driven buzz, or all of the above. One thing’s for sure: you’ll get real recommendations tailored to your goals and growth stage.
  • Clear positioning opportunities
  • Priority PR channels to target
  • Tailored next steps and roadmap
This isn’t a sales pitch, it’s a focused strategy session. Our goal is to make sure you leave knowing exactly where public relations should take you next, whether we work together or not. We’re here to help you build momentum around the story your brand deserves to tell.

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FREQUENTLY ASKED QUESTIONS

What is fashion public relations?

Fashion PR is the practice of managing how the public, press, and industry insiders perceive your brand. It includes media outreach, influencer partnerships, event coverage, and strategic storytelling. For fashion brands, PR shapes your image, builds credibility, and keeps you visible, even as trends shift and new brands emerge.

Can you promote new collections and runway shows?

Yes. In fact, this is one of the most powerful uses of PR in fashion. We create buzz months ahead of your launch with press previews, lookbook distribution, exclusive media pitches, influencer seeding, and event press kits. We’ll also coordinate timing with editorial calendars to maximize pickup and coverage when it counts most.

How do you secure coverage in fashion magazines and blogs?

It starts with the right pitch. We filter through our massive network of journalists, editors, and bloggers to find the ones who cover your niche, then craft angles that match their beat and audience. We maintain strong relationships with our media contacts, use proprietary databases, and know how to follow up without being ignored.

Can you manage influencer seeding and celebrity placements?

Yes, we’ve built a deep network of influencers, stylists, publicists, and talent managers. We handle everything from curated seeding campaigns to paid influencer partnerships and red carpet placements. It doesn’t matter if you want A-list attention or niche micro-influencers. We connect your brand with the right faces to create buzz and build credibility.

Do you assist with fashion week and event PR?

Absolutely. We handle invites, media coordination, press releases, and influencer attendance for fashion week and other industry events. We also run backstage access, lookbook distribution, and follow-up coverage to ensure your moment lives far beyond the runway. Whether you're debuting or scaling up, we make it headline-worthy.

Do you help with awards, features, and “best of” lists?

Yes. We research submission deadlines, editorial calendars, and award criteria, then position your brand for maximum eligibility and visibility. We also pitch editors for seasonal features, trend roundups, and gift guides, which help your products land on the "best of" lists that drive real authority and sales.

What are the benefits of fashion PR?

Fashion PR helps your brand gain visibility, credibility, and relevance. It positions you in front of the right editors, influencers, buyers, and customers without you having to rely solely on paid ads or organic web and social media marketing. In turn, people talk about your brand, trust it, and want to be associated with it.

How can fashion brands use PR to their advantage?

By using PR to tell a compelling brand story, secure timely media coverage, and build long-term relationships with press and tastemakers, fashion brands create ongoing momentum. It’s especially powerful when you use it to launch new collections, enter new markets, or reposition in a crowded category.

What are the key components of a successful fashion PR strategy?

A strong fashion PR strategy includes clear brand messaging, a targeted media list, compelling pitch angles, a mix of influencer and editorial outreach, and consistent follow-up. It’s also tied to your business goals (e.g., launching a line or gaining retail interest). Goals are the driving force behind who we target in the media and which specific actions we take to grow your brand.

What are the biggest challenges in fashion public relations?

The fashion industry moves quickly, and media in this space is ultra-saturated (new brands pop up daily). Standing out requires sharp messaging, the right timing, and strong relationships built over time. That means the other challenge is consistency; PR isn’t a one-time push if you want to build visibility over time.

How does fashion PR differ from general public relations?

Fashion PR is highly visual, trend-driven, and seasonal. It requires a deep understanding of the fashion calendar, influencer culture, and the types of media that matter in style circles. Unlike general PR, it’s usually tied to product drops, aesthetic storytelling, and aligning with cultural moments in real time.

How long does it take to see results from fashion PR?

Some wins can come quickly, like early press mentions or viral influencer posts, but most meaningful PR results take 3 to 6 months to build. That’s how long it typically takes to secure bigger features, develop media relationships, and start turning consistent visibility into real business momentum.

Can fashion public relations help with reputation management?

Yes, 100%. PR is one of the most effective tools for shaping perception and regaining trust. Doesn’t matter if you’re navigating a crisis, addressing criticism, or repositioning your brand; strategic PR helps control the narrative, highlight your values, and communicate clearly with the public, media, and your customers.

What types of PR campaigns work best in the fashion industry?

The most effective campaigns combine storytelling with timing. Product launches tied to fashion week, influencer seeding ahead of drops, and sustainability features timed with Earth Day are a few examples. Media placements, lookbook outreach, exclusive editor previews, and branded event coverage all work fantastically when aligned with your goals and audience.

How much should a fashion company invest in public relations services?

Budgets vary based on goals and scale, but most fashion brands invest between $3,000–$15,000+ per month on PR. Smaller brands might start with project-based work or seasonal campaigns, but every established label invests in ongoing retainers to build sustained visibility and long-term brand equity.

Should fashion businesses prioritize local or national PR?

It depends entirely on your goals.

Local PR is powerful when you're opening a flagship store, hosting a pop-up, or building hometown credibility, especially if your brand leans into regional pride or collabs with local icons like restaurants or sports teams.

National PR is ideal when you're aiming for mass-market visibility, growing online sales, or positioning your brand on a broader cultural stage.

Often, we find the most effective strategy is a blend of both.

What mistakes should fashion brands avoid when doing PR?

A common misstep is forgetting about the industry-specific lead time. Fashion media works on editorial calendars months in advance. Brands also tend to underestimate how visual their materials need to be, and poor imagery or missing assets kill a pitch fast.

Another one of the biggest mistakes we see with fashion brands is pitching without a real story or hook. Editors and influencers don’t want generic brand intros. They want exclusivity, relevance, and newsworthiness.

And, maybe this goes without saying, but relying only on blast emails without building an actual relationship is a guaranteed way to get ignored.