Results-Driven PR Agency for Event Promotions and Coverage

Event public relations is the strategic process of generating buzz, media coverage, and social proof around your event before, during, and after it happens. It’s a full campaign designed to position your event as something people want to attend, cover, or sponsor.

For example, that might mean pre-event speaker features in industry press, influencer partnerships leading up to launch, or getting reporters in the room on the day of. Afterward, it could be recap coverage or leveraging content moments to stretch visibility even further.

If you’re trying to sell tickets, gain attention, attract sponsors, or build brand equity, event PR is how you make that happen.

PR builds anticipation and credibility in a way ads can’t. When someone sees your event featured in an industry publication, hears your speaker on a podcast, or watches an influencer talking about it on social, they trust it more. That connection is what gets people excited about it.

We help you reach the right people through the right channels. That might mean getting your event listed in roundups, pitching your speakers for interviews, or amplifying buzz with creators your audience already follows. It’s all about third-party validation.

Plus, we time the outreach to match ticket push cycles, so momentum builds exactly when you need it.
 

Absolutely. We handle PR for everything from massive expos and multi-day conferences to private, invite-only events. Each one has a different PR playbook, so we build around that.

If you're hosting a public event, the goal is usually mass awareness: media coverage, speaker interviews, influencer buzz, and audience-driven social proof.

For private events like executive roundtables, brand activations, and VIP product previews, it’s more targeted. We might focus on exclusive coverage, curated guest lists, and relationship-driven outreach to add prestige without broadcasting every detail.

Yes, 100%. We’ve run campaigns for everything from fully remote summits to hybrid product launches with both livestream and in-person components. We focus on the same fundamentals: media coverage, social buzz, speaker amplification, but adapted for the format.

That might mean pitching virtual access as a value-add to press, getting influencers to livestream their experience, or promoting interactive elements that set your event apart.

Ideally, at least 6 to 8 weeks out. That gives us time to build momentum in waves, starting with speaker announcements or “save the date” coverage, then moving into media placements, interviews, and social buzz as we get closer to the event.

If you’re closer than that? Don’t stress; we’ve turned campaigns around in a couple of weeks. But keep in mind that the earlier we start, the more strategic we can be with timing and channel/outlet selection.

Yes, we handle all of it. We’ll coordinate which journalists are attending, manage check-ins, prep your speakers for interviews, and make sure media gets exactly what they need on-site. That way, you’re not juggling coverage while trying to run the event.

We act as your on-the-ground press team, briefing reporters, guiding them to the right sessions or people, and making sure your story comes across clearly. You just focus on running the event!

We do.

Whether it’s a full-blown awards gala or a red carpet-style moment at a product launch or brand event, we handle both the media and the perception. Pre-event promos, outlet invitations, photo ops, press materials, and even real-time coordination with photographers and journalists. We also handle post-event coverage, so those big moments live beyond just the night of.

With invite-only events, it’s all about precision, not volume. Instead of blasting media, what we do is identify a curated list of journalists, analysts, or influencers who are exactly right for your event and we reach out in a personal, value-driven way.

We might position it as an exclusive preview, a private roundtable, or a behind-the-scenes experience depending on your goals. The outreach feels more like a VIP opportunity than a PR pitch. And for events that are truly off-the-record or confidential, we can still generate post-event coverage that hints at the influence without giving away sensitive details.

This is actually one of the smartest uses of event PR.

The more media coverage, credibility, and visibility we generate around your event, the easier it is to get sponsors to say yes. Sponsors want to be associated with events that get attention, attract the right audience, and look professional from the outside.

We also go a step further. Since we already know your brand and your goals, we can suggest sponsor targets that make strategic sense. And in many cases, we’re already on a first-name basis with their marketing or partnerships team.

The biggest benefit is visibility. Using the media to shape how people perceive your event is what gets them to register, attend, sponsor, or share. If you’re trying to make your event seem exclusive or significant, getting featured in the media is the way to do that.

The reason it’s so effective is that PR builds credibility in a way paid ads can’t. When your event is featured in a trusted outlet, or your speakers show up on relevant podcasts, that third-party validation drives interest because viewers feel like “everyone else” is talking about it.
 

Our most successful clients treat PR like a strategic growth lever instead of an afterthought. They loop us in early so we can help shape the narrative, plan announcement phases, and pitch speakers or moments before the event is already coming up.

They also diversify. Instead of just doing a press release, they pair that with podcast bookings, influencer content, and pre-event interviews. It’s all about spreading the story across multiple touchpoints so people see it everywhere.

The biggest challenge? Timing. Everything in event PR is urgent, and most people start too late. If you’re reaching out to press two weeks before the event, most of your best media opportunities are already gone.

Another challenge is standing out in a crowded space. There are thousands of events happening all the time, your pitch has to cut through the noise. That means strong angles, great assets, and knowing which journalists actually care about your industry.

Often times, event PR is most successful when the event host themselves is already well-known. So, it’s unique in the sense that for it to be as successful as possible, it also requires you to have laid the groundwork by investing in PR for yourself or your business.

General PR might focus on long-term brand positioning or evergreen storytelling. Event PR, on the other hand, is about getting registrations, media coverage, and sponsor interest, all on a deadline. That means we have to think in stages: announce early, build momentum, hit peak exposure right before the event, and then extend the impact after.

It’s a totally different tempo. You can’t “test and tweak” over months. You need to hit hard, hit fast, and get it right the first time.

For most campaigns, you’ll start seeing traction within the first couple weeks in the form of early press mentions, interview interest, media responses, and even a lift in registrations if we’re pushing the right angles.

That said, the full momentum builds in stages. We usually structure campaigns in waves: announce the event, then announce keynotes or exclusives, then drive last-minute buzz. So you’ll see results almost immediately, but we time it strategically to peak before your event, not months ahead when no one’s paying attention yet.

The best-performing event PR campaigns are the ones that hit multiple angles. They take a coordinated push across earned media, thought leadership, and social content.

For B2B events, speaker spotlights and podcast interviews do really well. For lifestyle or consumer events, influencer collaborations and pre-event media previews are huge. We’ve also seen a ton of success with “announcement waves,” where you stagger news like keynote reveals, sponsor partnerships, or last-minute exclusives to keep attention high.

The key is stacking visibility: media coverage drives social shares, social buzz reinforces credibility, and everything pushes registration or engagement.

It depends on the size, goals, and visibility you’re aiming for but a solid event PR campaign typically starts around $5,000 to $15,000 for smaller campaigns, and can scale up for major expos or multi-city events. If media coverage, sponsor traction, and long-term brand equity are priorities, the ROI on that can be massive.

Think of it this way: you’re putting thousands (sometimes hundreds of thousands) into the venue, production, and speakers. If no one hears about it? That’s wasted potential. PR is what makes sure people actually show up, cover it, and talk about it afterward.

It depends on your audience. If your event is in-person and relies on local attendance, like a food festival, a regional expo, or a community-driven activation, local PR is essential. That’s when we target outlets, influencers, and event calendars that drive foot traffic and regional buzz.

But if you're running a national conference, hybrid summit, or brand-focused event people will travel for, national PR matters more. Industry media, major podcasts, sponsor-aligned outlets, and thought leadership placements are your go-to tactics.

Even for local events, national PR can be good if the event supports a broader brand or company effort. For instance, a local food festival hosted by an influencer or nationally-known brand should promote nationally in addition to locally.

The first thing to avoid, as weve said before, is starting too late. If you begin outreach two weeks before your event, your best media opportunities are already gone. PR works best when we can build in waves with early announcements, speaker reveals, and last-minute exclusives.

Also avoid using generic messaging. Saying “Join us for an exciting event!” won’t cut it.

And don’t treat PR as one channel. Just doing a press release and calling it a day won’t move the needle. The strongest campaigns combine press, social, podcasts, and influencer strategy.