Our entertainment PR services

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Press release distribution

Announce premieres, castings, tours, or deals to top-tier entertainment media outlets.

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Social media PR

Drive buzz across fan communities with coordinated, media-backed social rollouts and teasers.

PR Link Building

PR link building

Earn high-authority links from entertainment sites, blogs, and pop culture news sources.

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PR consulting

Strategic guidance on timing, angles, and audience targeting for entertainment campaigns.

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International PR

Global visibility for worldwide tours, streaming launches, or festival circuit placements.

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Public affairs

Navigate unions, advocacy orgs, and public sentiment on politically sensitive entertainment issues.

Crisis Management PR

Crisis management

Mitigate reputational fallout from leaks, cancellations, controversies, or talent missteps.

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Media relations

Pitch your story to the right entertainment reporters, editors, and showbiz insiders.

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48
hour average
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Human written &
edited content
50+
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publications
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Leveraging entertainment PR to the fullest extent

We turn your moment into a movement.

If you’re dropping a single, debuting a film, hosting a big event, or selling out a tour, we’re the ones to build hype that lasts longer than the headline. We help you map the right angles, pitch to the right journalists, and roll it all out with fan-first momentum. That means red carpet visibility, coordinated social buzz, talent collaborations, and media timing that fits the pace of the industry.
  • Timed exclusives with top entertainment outlets
  • Partnership rollouts with labels, platforms, or venues
  • PR tied to events, festivals, awards, or tour cycles

Build long-term brand equity while amplifying short-term wins.

Great PR isn’t just about your premiere or headline. It’s about sustaining attention across the entire lifecycle of your project. We stay involved post-launch, helping you capitalize on press coverage, repurpose it into social media content, spin up new angles, land podcast features, or secure follow-on partnerships. That way, your momentum compounds.
digital pr agency strategy

PR services tailored specifically to the entertainment sector

Measurable goals that go beyond “getting press.”

We don’t throw pitches at a wall and hope they stick. Every PR campaign is engineered around specific objectives: ticket sales, stream counts, media placements, sponsorship interest, social engagement, you name it. We track what actually makes waves in your space, using data to guide timing, targeting, and creative execution while staying hyper-adaptable to each project’s rhythm.
  • Custom KPI dashboards for campaign performance
  • Media mix planning tied to release calendars
  • Social sentiment and fan engagement benchmarks

Real visibility into what’s working (and what’s next to come).

We’re not going to leave you guessing on whether your campaign paid off. We give your team post-campaign reporting that breaks down earned media value, audience reach, influencer traction, and downstream impact like engagement spikes and sponsor interest. Then we help you spin those wins into next steps: more bookings, better partnerships, and leverage for your next deal.
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Let’s talk

Book a call with our team today!

Our Approach to PR

Who we help with
Entertainment PR strategies

streaming media platforms

Streaming Media
Platforms

film and tv production companies

Film & TV
Production
Companies

music streaming services

Music Streaming
Services

live event and concert organizers

Live Event &
Concert Organizers

gaming content platforms

Gaming Content
Platforms

online content creation

Online Content
Creation

digital ticketing platforms

Digital Ticketing
Platforms

virtual reality experiences

Virtual Reality
Experiences

How we can help

entertainment pr services

Get featured where it matters most.

it’s not just what gets said about you. It’s where it gets said.

When you work with us, you don’t have to fight for scraps or send cold pitches into the void. We’ve already built the relationships with reporters at Variety, Billboard, Rolling Stone, niche subculture blogs, playlist curators, podcast producers, influencer managers, and the list goes on and on. After years in the space, we know who moves culture and how to reach them. You bring the story, we connect it to the people who can amplify it at scale.

Whether you're a rising artist, production house, festival, or entertainment tech startup, we tailor outreach based on your audience. That means strategic, targeted placement. Not random coverage that doesn't convert.

entertainment pr firm

Create moments that feed fanbases.

Fans don’t remember generic announcements. We launch campaigns they will remember.

An exclusive first-look with a major outlet. A surprise drop coordinated with top influencers. A podcast feature that goes deep into your story. A behind-the-scenes social push that gets fans emotionally invested. We know how to craft and time these hits so they ripple across your community. This is the kind of momentum you can’t DIY. It takes orchestration, connections, and instinct.

It’s not just about your fans, though. When they’re fired up and the media’s talking, your brand becomes more and more of a movement. That’s what gets the attention of partners, sponsors, and booking agents. The more your audience engages, the more doors open for you.

entertainment pr company

Control your narrative before someone else does.

Perception is everything, and silence is a vacuum someone else will fill.

We help you take control early by shaping your public image with intention. Through ongoing media placements, thought-out messaging, and consistent visibility, we work with you to build a persona the public can connect with long before there’s ever a headline you didn’t choose. That steady drumbeat of earned media is what builds trust, credibility, and fan investment over time.

But when things do go sideways — a leak, backlash, cancellation, or off-script moment — we’re ready. We’ve handled crisis response across every corner of entertainment, and we know how to manage both internal comms and messaging to the public in these situations. And if you’ve been investing in PR all along, your audience will be a lot more forgiving when something like this happens.

How PR can help grow your entertainment brand

More sales and streams

Drive ticket sales, merch revenue, and streaming numbers with targeted exposure.

Stronger industry leverage

Attract sponsors, partners, and backers with media coverage that builds clout.

High-value appearances

Land features, panels, and podcasts that raise your public profile fast.

Deeper fan loyalty

Turn casual followers into superfans through emotionally resonant press storytelling.

Instant social proof

Third-party media validation makes you more trustworthy across every platform.

Narrative control

Own your story and image before someone else defines it for you.

Crisis response readiness

Bounce back from leaks, backlash, or missteps with fast, strategic action.

Media-ready confidence

We train your team for press, interviews, and high-profile events, so they’re never stumbling.

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OUR DISTRIBUTION PACKAGES

Ultimate
$895
USD / Per Release
Business-level exposure and reach, featuring all news outlets for best results.
Purchase
Best Value
Authority
$695
USD / Per Release
Best for SEO improvement, featuring 6 high-authority outlets only.
Purchase
Popular
$319
USD / Per Release
Great for most brands, offering a balanced mix of Premium and Regular outlets.
Purchase
Limited
$249
USD / Per Release
Recommended only for challenging topics. Offers basic exposure and reach.
Purchase

OUR PR WRITING & SUBMISSION WORKFLOW

Create brief

01

Gather key details, angles, and goals to guide content and outreach.

Write press release

02

Craft a compelling, newsworthy story aligned with your brand voice.

Create media list

03

Curate high-fit outlets and journalists specific to your industry and goals.

Reporting

04

Deliver clear results, coverage links, and performance insights in a report.

Publishing

05

Coordinate timing and placement to maximize visibility and audience impact.

Contact editors

06

Pitch your story with personalized outreach designed to earn attention.

Why choose us

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Influize delivered! The team built a robust eCommerce strategy, delivering outstanding UX and website design, driving exceptional sales and engagement.

Rachael Warren

Digital Director - NatruSmile

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Influize’s talented team crafted bold branding, intuitive UX, and a modern website for Car.co.uk , boosting engagement and digital presence.

Will Fletcher

CEO - Car.co.uk

Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk
Influize provided strategic direction and exceptional UX design for Domains.co.uk’s new projects, modernizing our platform and boosting engagement. Their innovative approach was outstanding.
Steven Jackson OBE
Director - Domains.co.uk
Influize's strategy skyrocketed L’ANZA’s Instagram growth, adding 50,000+ followers this year. Their celebrity influencer network boosted brand awareness and sales. Excited to keep using them!
Michael Lindbloom
Social Media Manager - Lanza
Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk

Related content

Related case studies

Meet with our entertainment PR experts

Entertainment is broad. What works for you won’t work for the next person. That’s why our PR roadmaps always start with a conversation. On our first call, we’ll get to know your brand, where you stand in the spotlight, what kind of momentum you’re trying to build, and why.

Get a custom plan based on your PR needs.

We’ll look closely at your goals, target audience, and what makes your story worth telling. From there, we’ll recommend the right PR mix of influencer collaborations, high-impact media placements, podcast features, and/or event-driven buzz. We’ll also analyze your competitive landscape and identify quick wins and long-term positioning moves.
  • Strategic media and channel recommendations
  • Competitive positioning insight
  • Immediate next steps and opportunities
This call is completely free. It’s a focused conversation to see how we can get you more coverage, more attention, and more results. If we’re a fit, we’ll hit the ground running. If not, you’ll still leave knowing what PR can do for your brand now and in the future.

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FREQUENTLY ASKED QUESTIONS

What is entertainment public relations?

How does PR help actors, musicians, and creators grow?

PR helps you go from being just another name to being someone people recognize, trust, and want to work with. Building a public presence is great for continued exposure to your fanbase, but it also opens doors for new business opportunities.

For actors, that might mean being seen as castable for bigger roles. For musicians, it’s press coverage that gets you on playlists, booking radars, and label watchlists. For creators, it’s how you build credibility beyond your own audience and start attracting brand deals, podcast invites, and media attention that validates your work.

You can grow a fanbase without PR, sure. But PR is what turns attention into authority. It tells the industry, “Hey, this person is serious. You should be paying attention.” The most successful artists, musicians, and creators tend to be the ones who know how to work the media best.

Do you manage movie, album, and tour promotions?

Yeah, that's a core part of what we do.

No matter if you're launching an indie film, a debut EP, or a multi-city tour, we’re able to help you get people talking before, during, and after the release. We’ll work with you to plan the press timeline, secure interviews and features, coordinate with influencers or fan communities, and make sure your big moment lands.

We also work with your team of managers, publicists, and agents to keep everything tight and aligned. If there’s a red carpet, listening party, media embargo, or behind-the-scenes social push involved, we’ve done it before and know exactly how to roll it out.

Can you secure coverage in entertainment magazines and shows?

Yes, that’s literally our bread and butter. We’ve spent years building relationships with editors, writers, segment producers, and bookers at places like Variety, Billboard, Rolling Stone, The FADER, and entertainment TV like Access Hollywood and E! News. These aren’t cold pitches. These are warm contacts who trust us to bring them quality stories.

But here’s the key: we don’t just “try to get you coverage.” We figure out the right angle for the right outlet at that exact time. The entertainment media world is crowded, and no one’s trying to cover “just another release.” So we shape the pitch around what makes you newsworthy: a personal story, a visual hook, a viral moment, or a tie-in with something trending.

Do you work with independent artists and major studios?

We work with both, and the approach just depends on where you’re at and what you’re trying to do.

For independent artists, creators, and small production teams, we work with you to break through the noise, craft your image, and get attention that moves your career forward. We do this while optimizing your strategy for the highest posisble impact within your limited budget.

For major studios or established names, it’s more about coordination, scale, and precision. We work with your in-house team, agents, legal, and brand partners to get everything aligned and maximize exposure across media, social, and events.

How do you manage red carpet and event PR?

We handle everything from media invites to on-site coordination. If you’ve got a premiere, album launch, industry mixer, or red carpet event, we make sure the right people show up day-of, then talk about it after.

Before the event, we build the media list, send press releases, coordinate talent interviews, and secure coverage with outlets that matter. We’ll work with your team to set up a run-of-show, prep talent for interviews, and lock in photographers, reporters, and influencers who can amplify the moment.

Day-of, we’re there managing check-ins, press lines, interview blocks, and making sure your brand comes across the way you want. Afterwards, we follow up with media to maximize post-event coverage.

What are the benefits of entertainment public relations?

PR builds visibility, credibility, and momentum — three things you have to have if you want to grow in entertainment. It’s what gets people talking about you, gives you third-party validation, and helps you stand out in an industry where everyone’s fighting for attention.

The benefits show up in tangible ways: more press, more fans, more bookings, more brand deals, more credibility with gatekeepers.

How can entertainment companies leverage PR to their advantage?

The ones who get the biggest return from PR treat it like an ongoing engine. They understand that visibility fuels everything: partnerships, ticket sales, bookings, and brand perception. So they show up consistently, not just when they have something big to promote.

They also experiment. They might combine media placements with social activations, influencer seeding, and podcast features to figure out what works the best.

What are the key components of a successful entertainment PR strategy?

It comes down to four big things: timing, targeting, storytelling, and consistency.

You need to hit the right moment, whether that’s a release date, an event, or a trend window. Then you need to target the right outlets and audiences. Entertainment is fragmented, so placing a feature in Billboard isn’t the same as reaching your TikTok fanbase or your local market. You have to know who you're trying to reach and why.

Then it’s about the story. Not just “here’s my project,” but why it matters. What’s the hook? What makes people care? And finally, consistency. One press hit doesn’t build a brand. We help you show up again and again in ways that compound.

What are the biggest challenges in entertainment public relations?

The biggest challenge? Cutting through the noise. Everyone’s releasing something. Everyone’s pitching. The media’s flooded with announcements, so if you don’t have a strong angle, you’ll probably get ignored.

Another huge challenge is timing. In entertainment PR, the window to make an impact is short. Miss the moment, and the opportunity’s gone. You have to plan ahead, coordinate with multiple teams (agents, managers, venues, labels, platforms), and still be ready to pivot if something changes last minute.

How does entertainment PR differ from general public relations?

Entertainment PR moves faster, hits harder, and has way more moving parts. In traditional PR, you might be pitching B2B stories or corporate news. In entertainment? You’re dealing with public figures, fandoms, media hype cycles, and a spotlight that can flip from flattering to brutal in seconds.

There’s also way more at stake emotionally. You’re promoting people, not products. That means reputations, careers, and public perception are all in play. You have to be able to tell a compelling story, manage egos, handle last-minute changes, and create interest while staying strategic.

Generalist PR firms don’t prepare you for that.

How long does it take to see results from entertainment PR?

It depends on your starting point but in most cases, you’ll start seeing traction within 30 to 60 days. We typically land initial press hits, podcast bookings, or influencer mentions within that window, especially if there’s a clear launch or announcement to work around.

That said, the real value of PR compounds over time. If you’re starting from scratch, it might take a few months of consistent visibility before people really start recognizing your name, your work, or your brand. But if you already have some momentum, we can accelerate that fast.

Can entertainment public relations help with reputation management?

Yes, and it’s one of the most important things PR does for entertainers and brands.

We shape public perception proactively by telling the right stories, securing strategic media placements, and positioning you as the type of person you want to be seen as. If something happens (e.g., backlash, leaks, cancellation rumors, or public missteps), we’re able to step in fast to control the narrative and rebuild trust.

What types of PR campaigns work best in entertainment?

We see the most success when campaigns aren’t just “announcements,” but emotionally resonant, strategically timed stories.

That could be an exclusive feature about the making of your album. A behind-the-scenes podcast about your indie film. A social-first campaign teasing a secret collab. A red carpet event with a built-in media hook. Or a coordinated launch with press, influencers, and fan engagement all happening in sync.

How much should an entertainment brand or company invest in public relations services?

It depends on where you’re at and what you're trying to achieve. As a rule of thumb, most serious entertainment brands invest between $3,000 to $10,000 per month in PR, depending on the scope. That might cover a full campaign, ongoing media outreach, influencer coordination, event PR, or a mix of all the above. Larger creators, stars, and brands invest much more.

If you're just getting started, we can build something lean and strategic. If you’ve got multiple projects, national press goals, or red-carpet-level visibility in mind, you’ll want a more robust monthly plan.

Should entertainment brands prioritize local or national PR?

If you're just starting out or launching something regionally (like a theater run, local festival, or hometown album release), local PR gives you momentum. It’s easier to get coverage, connect with fans, and create that first wave of credibility. Local wins also give you leverage because national outlets love to see that kind of intimate connection.

That said, if you’re aiming for broader exposure — streaming releases, national tours, global brand partnerships — you need to be thinking nationally (and even internationally). That’s where our network and experience come in.

What mistakes should entertainment brands avoid when doing PR?

The biggest mistake you can make is thinking one big splash will change everything. If nobody knows who you are yet, throwing money at a huge event, press push, or campaign doesn’t guarantee impact. You could spend six figures and still get crickets because attention has to be earned, and relevance has to be built.

The truth is, PR works best when it’s layered into your growth. Mega-celebs can grab headlines just by existing. But if you’re still climbing, you need to grow your audience and your media presence together.

That means being consistent. Getting smaller, meaningful coverage now so you can land bigger stories later. Staying visible. Giving fans and media a reason to pay attention over time.