Results-Driven PR Services for Early and Higher Education

Education PR refers to the strategic communication efforts designed to build and maintain positive relationships between educational institutions and their various stakeholders. This includes students, parents, faculty, staff, alumni, donors, government officials, media, and the broader community.

It encompasses internal comms (newsletters, staff meetings, policy announcements) and external comms (media relations, press releases, media responses, public image). And it includes things like marketing and enrollment, student/parent engagement, and partnerships with local businesses, government entities, and community organizations.

Yes, we work with all three. K-12 schools need community trust and parent engagement. Colleges want complex, multi-channel PR to reach prospective students, donors, media, and academic peers. Edtech companies need to prove their solutions actually work.

The key is we speak education; we know the journalists, the conferences, and what resonates with educators versus parents versus administrators. We're not generic PR trying to figure out your industry.

Absolutely. We've launched dozens of degree programs, certificates, online offerings, and partnerships across K-12 and higher ed.

Our approach is simple: we build anticipation before launch, create buzz during rollout, and sustain momentum after. We identify your key audiences (e.g., prospective students, current families, or industry partners) and craft targeted messaging for each.

We handle everything from press releases and media outreach to social campaigns and stakeholder communications. The key is timing it right and making sure your internal teams are aligned before we go external.

Most successful launches we've done generate 3-5 major media placements and measurable increases in inquiries or applications within the first quarter.

Yes, we have established relationships with education reporters at major outlets like Education Week, Inside Higher Ed, Chronicle of Higher Education, plus local education beats at newspapers and TV stations nationwide. We also work with trade publications specific to different education sectors.

A lot of the time, we aren’t even making cold pitches. These are journalists who know us and trust our story recommendations.

Admissions PR is one of our core services. We create integrated campaigns that build awareness, generate positive coverage, and drive inquiries. This includes everything from showcasing unique programs and campus culture to managing virtual tour launches and open house events.

As a plus, we also handle reputation management during admissions season, which is when negative stories have tremendous implications for that next year’s class.

Yes, online learning platforms are a big part of our edtech practice.

We position platforms around learning outcomes and user success stories. The media wants proof these tools actually work, so we focus on data-driven case studies, student achievement metrics, and educator testimonials.

Definitely. Scholarship and fundraising campaigns need storytelling that connects donors emotionally to your mission.

For scholarships, we highlight recipient stories, showcase impact on students' lives, and position donors as changemakers. We secure media coverage around scholarship announcements and recipient achievements - these human interest stories perform really well.

For broader fundraising, we create campaigns around specific goals, like new facilities, endowments, and emergency funds. We leverage alumni networks, coordinate with development teams, and time announcements strategically to maximize momentum.

Strong PR builds trust and credibility with parents, students, faculty, and the broader community. This translates into increased enrollment inquiries, higher application rates, improved donor engagement, and stronger community support for funding initiatives.

Education PR also enhances engagement with those stakeholders by keeping them informed and connected to your mission, which leads to better retention rates, more active alumni networks, and greater community backing for your programs and initiatives.

A successful education PR strategy has four key components: clear messaging that defines what makes your institution unique and valuable, targeted audience segmentation so you're speaking directly to students, parents, faculty, or donors with relevant content, and proactive media relations that position your leaders as go-to experts in education.

On top of that, though, you need crisis preparedness with pre-approved messaging and response protocols, because issues will arise.

The biggest PR challenges in the education space are (i) managing multiple stakeholder groups with competing interests, (ii) handling crisis situations that can go viral quickly, and (iii) proving ROI on PR efforts to budget-conscious administrators.

Educational institutions also face intense scrutiny from parents and communities, making every misstep potentially damaging. The regulatory environment adds complexity, too; everything from student privacy laws to accreditation requirements affects what you can and can't communicate.

Education PR operates in a highly regulated environment with strict privacy laws and compliance requirements that don't exist in most industries. Your audiences are also more emotionally invested; parents care deeply about their children's education in ways that typical consumers don't care about products or services.

Trust is everything in education, so reputation damage hits harder and lasts longer. The sales cycle is also much longer - prospective students and families research for months or years before making decisions.

Media coverage and social engagement sometimes happen within weeks, but meaningful business impact takes 3-6 months minimum. Enrollment increases typically show up in the next admissions cycle, so 6-12 months for most programs.

True reputation building is even longer. Plan on 12-18 months to see significant shifts in community perception or brand awareness.

Most education institutions invest 1-3% of their revenue in PR, but the ROI varies dramatically based on execution.

A small school district might spend $3,000-5,000 monthly on PR support, while major universities invest $50,000-100k+ monthly.

For edtech companies, budget 10-15% of your marketing spend on PR during launch phases, then 5-10% for ongoing efforts.

Don't oversell or make claims you can't back up with data. Education audiences are skeptical and will fact-check everything. Also, avoid generic messaging that could apply to any institution. Specificity and authenticity matter more than polish.

Don't forget internal communications, either. You might not realize it, but your own faculty and staff are either your biggest advocates or critics.