Results-Driven PR Agency for Ecommerce Brands

Yes, we work with both.

Maybe you sell DTC through Shopify or Woo, or through marketplaces like Amazon, Target, or Walmart. Either way, PR helps drive external demand and credibility. We tailor campaigns based on your distribution model so PR supports both direct margins and marketplace conversions.

Hundreds. We secure placements in retail and lifestyle media that drive gift guide features, influencer cross-promotion, retail buyer attention, and long-tail SEO value.

In fact, those relationships are what make our PR campaigns so successful. Since we’ve already built and segmented a network of influencers and media publishers, it’s easy for us to tap into particular ones based on your niche and goals with high response and acceptance rates.

Our PR team can plan PR to support your promotional calendar: Black Friday/Cyber Monday, Valentine’s Day, summer launches, back-to-school, and anything else. We secure timely media placements, influencer buzz, and gift guide features that drive urgency and traffic when it matters most.

Just remember that seasonal PR needs to start well in advance of your sale. Media and influencers often work with 4- to 12-week lead times, which you have to take into consideration when planning your campaign.

First, clear alignment between PR and your commercial calendar. Launches, promos, and retail pushes should have clear PR moments mapped to them.

Then, you’ve got precise targeting to worry about. Pitching outlets and influencers whose audiences match your ideal customer profile is the difference between high-converting PR and meaningless brand awareness.

Before you run a campaign, you also have to think about how you’ll weave that earned media into your email, paid, and social media channels to amplify it.

And of course, you’ve got to consistently reinforce product value and brand values in the market.

Pacing and proof. Ecommerce PR needs to move at the speed of your drops, promos, ads, and retail pushes, not on slow, quarterly cycles. But most PR firms operate on slower editorial cycles.

We solve that with proactive planning. We build calendars around your key sales windows and reverse-engineer lead times for media and influencers.

Demonstrating business impact is another big one. Leadership teams want PR that supports commercial goals: demand gen, conversion uplift, and LTV, not just brand mentions.

Ecommerce PR must serve both brand building and transactional outcomes. Because of that, it requires tighter integration with marketing to align with promos, launches, and paid channels.

And channel mix matters: influencer-driven PR and digital-first placements often outperform traditional corporate media for ecommerce brands. Success here requires a hybrid approach that’s part brand marketing, part revenue driver.

It depends on the play. For tactical wins (gift guides, product roundups, influencer seeding), we can start seeing traffic and conversion impact in 4-8 weeks. For brand-building and authority plays (founder stories, top-tier editorial), expect a longer runway — typically 3–6 months.

The key is sequencing. We’ll prioritize quick wins that align to your sales calendar, while building longer-term brand equity in parallel.

It depends on your category and business goals.

For fast-moving consumer products, it’s gift guides, lifestyle media, and creator partnerships that drive immediate demand. For premium goods, it’s founder storytelling and authority-driven features (think Forbes, Architectural Digest) that build trust and price power. For brands expanding into retail, media influences buyers and earns shelf space.

We tailor PR strategy to match both your funnel and your product’s buying psychology.

It depends entirely on your brand’s size, industry, PR channels, and production capacity.

For most ecommerce brands, effective PR investment starts around $5K to $15K per month depending on scope. What matters more than spend, though, is alignment to outcomes: you should invest in PR when you’re ready to amplify demand, improve conversion trust signals, and expand into new markets, not just to “get press.”

Our goal at Influize is to help you calibrate investment so PR supports specific business goals.
 

It depends on your market and sales channels.

If you’re DTC-first or selling via large marketplaces like Amazon, national PR delivers more leverage. But local PR matters when you’re expanding into retail, driving geo-specific promotions (e.g., a pop-up), or building community-driven brands (think food & beverage, wellness, or home goods).
 

Treating PR as an afterthought or chasing “random” press with no sales relevance is the biggest misstep we see. Another common mistake would be failing to align PR with your paid and owned media (which wastes earned traffic).

It’s also worth mentioning that you should build brand proof points and find product-market fit before seeking coverage. If you don’t have a refined product or a well-defined market to sell it to, you won’t get the results you’re looking for out of any public relations campaign.