Top-Rated Cybersecurity PR Agency

Absolutely, we work with all of those.

We’ve helped SaaS security platforms stand out in crowded categories, positioned threat detection companies as real-time experts during breach cycles, and supported everything from seed-stage cyber startups to publicly traded firms.

Each of those segments has a slightly different buyer, media landscape, and story strategy. For example, SaaS security platforms often need to educate non-technical buyers, while threat detection companies need fast-turn, expert-level commentary to break through during news cycles.

Our prerogative as your partner is to tailor your PR to fit exactly where you sit in the cyber ecosystem.

Honestly, that’s one of the biggest reasons cybersecurity companies hire us.

When a breach happens, timing and messaging are business-critical. We help you control the narrative by drafting clear, accurate statements, coordinating with your legal and compliance teams, and working directly with journalists to make sure your side is represented fairly.

We’ve handled breach PR for startups and mid-market firms alike, helping them communicate with customers, the press, and even regulators. We also guide your internal teams on what not to say publicly, and how to keep things from escalating.

We translate complex technical language into messaging that’s clear, accurate, and tailored to the audience. If we're pitching journalists, we simplify without watering it down. If it's for analyst briefings or technical buyers, we keep the depth but tighten the narrative.

Our team works closely with your engineers, researchers, or product leads to make sure we actually understand what’s under the hood — things like XDR logic, cloud workload scanning, and SASE architecture.

From there, we shape the story around market relevance, real-world use cases, and business impact.

Absolutely. Frankly, if you're putting out original research or threat intel, we should be pitching it.

Whether you’ve got a vulnerability disclosure, an annual threat report, or internal data on attack trends, our team works with you to shape the headline, extract the key takeaways, and pitch it to journalists who cover that exact beat.

We’ve placed cybersecurity research in Wired, Dark Reading, The Hacker News, and more, but the key is packaging. Most research gets ignored because it’s too dense or not newsworthy on its own. We know how to position it with urgency and relevance, so it drives coverage and builds authority in your space.

There are a lot, but the core benefit is trust.

Cybersecurity is a high-stakes, low-trust industry. Buyers care what your product does, but what they really have to know is why they should believe you. PR earns you that trust by getting your brand quoted, covered, and recommended by third-party sources people listen to.

PR also helps with visibility. A well-timed quote during a breach, a feature in Dark Reading, or a guest spot on a tech podcast opens doors to deals, investors, and partnerships. And when we repurpose those wins into content, sales decks, and web assets, it multiplies across your whole funnel.

Our most successful clients don’t just send out a press release when something big happens. They bake PR into their entire GTM motion. They loop us in early during product launches, plan content around research cycles, and give us access to execs so we can move fast during big industry events and crisis moments.

They also repurpose everything. When they get a media win, it becomes a social post, a sales enablement slide, a blog mention, and a talking point on sales calls. They use their PR.

A successful cybersecurity PR strategy has three core components: a strong narrative, consistent execution, and tight media targeting.

First, you need a narrative that’s both technically sound and strategically positioned. What are you solving, why now, and why you? We help craft that story in a way that resonates with both CISOs and the press.

Second, you need consistency. That means regular touchpoints with the media, not just a release every six months. The companies that win show up frequently and add value to the conversation.

Lastly, media targeting. We maintain segmented databases by topic (e.g., cloud, identity, threat detection, compliance) so we pitch the right story to the right person at the right time.

The first is communicating complex technical info. Your product might be brilliant, but if it’s explained with acronyms and jargon, it’ll never land. We help translate that into clear, credible messaging that works for press, buyers, and analysts without dumbing it down.

You also have the challenges of building trust in a skeptical market and navigating crises and compliance. Cyber buyers are cautious. Everyone says their platform is “secure” or “AI-powered.” We help you stand out with third-party validation without overpromising.

Cybersecurity PR requires a much deeper understanding of the audience, the subject matter, and the stakes. You’re not pitching lifestyle stories or product roundups. You’re dealing with technical buyers, tight-knit media circles, and a market where the stakes are considerably higher.

You can’t just say “we prevent breaches.” You need to explain how in a way that’s accurate enough for a CISO and accessible enough for a journalist. And when something hits the news, timing is critical. You have to know exactly which reporters to contact and how to insert your voice into that conversation without sounding opportunistic.

It depends on what kind of results you're looking for, but we usually break it down into two timelines: short-term and long-term.

Short-term, we normally achieve quick wins within the first 30 to 60 days. This is especially the case if you have something newsworthy like a product launch, threat research, or expert commentary tied to a major breach. Those kinds of things move fast when you’ve got the right angles and relationships in place (which we do).

Long-term, real momentum builds over 3 to 6 months. That’s when consistent media placements, podcast appearances, and thought leadership start translating into trust, recognition, and even pipeline lift. And if you're leveraging that coverage across sales and marketing, the compounding value is huge.

With consistent investment in public relations, you build credibility when things are good. That protects you when they aren’t. If you’ve spent months (or years) shaping your public image before there’s ever a problem, it’s easier to step in with a clear, confident response if you ever face a breach, vulnerability disclosure, or public criticism. Your audience is a lot more forgiving.

We’ve helped clients navigate data leaks, product flaws, negative reviews, you name it. We coordinate messaging across press, customers, partners, and internal teams so you control the story instead of reacting to it. And even better, we help you bounce back with a long-term plan that rebuilds trust.

The biggest wins usually come from thought leadership, reactive newsjacking, and original research. When our clients consistently show up with smart, relevant commentary, they become go-to voices in the media.

Threat intel reports and proprietary data also crush it when they’re packaged right. Journalists love exclusive stats and real-world insights they can’t get anywhere else. If you have that kind of research, we’ll work with you to frame it to hit headlines.

Most cybersecurity companies invest between $10,000 and $30,000 per month for ongoing PR retainers. Early-stage startups might spend closer to $8-12k monthly for core services like media outreach and thought leadership. Growth-stage or enterprise-level companies invest more to cover analysts, events, content, crisis support, and multi-region campaigns.

If you're just doing one-off releases or launches, you’ll spend less, but you’ll also see less long-term impact.

In almost all cases, national or industry-focused PR is the priority. Cybersecurity buyers aren’t limited by geography. CISOs, analysts, investors, and partners are spread across the country (or globe).

Local PR can make sense if you’re hiring aggressively in one region, opening a new office, or doing something community-specific, but even then, it’s supplemental.

If your goal is visibility with buyers, press, analysts, or future investors, go national or vertical first.

First, don’t get too technical, too fast. If your messaging sounds like it was written for a SOC engineer, you’ll lose the media (and most of your audience). Your goal should be to simplify without oversimplifying.

Second, avoid overhyping. If you claim to be “unhackable” or “the first of its kind” without backing it up, you’ll lose credibility with both journalists and buyers. Cybersecurity is a skeptical industry, so humility and proof go further.

Third, don’t treat PR like a one-off. A single press release won’t move the needle. Consistency is what builds trust, visibility, and real influence over time.