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Our crypto PR services

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Press release distribution

Launch token news, partnerships, and funding across tier-1 crypto and mainstream media outlets.

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Social media PR

Amplify media wins and seed narratives through X, Telegram, Discord, and crypto/Web3 creators.

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PR link building

Secure backlinks and earned coverage from high-authority crypto, tech, and business publications.

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PR consulting

Have us guide your narratives, prep spokespeople, and place thought leadership in trusted crypto media.

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International PR

Localize messaging and build press relationships across key markets — US, Europe, APAC, and MENA.

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Public affairs

Navigate crypto regulation, influence policy narratives, and hold or sponsor events that build direct relationships with stakeholders.

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Crisis management

Mitigate damage and control messaging during hacks, exploits, legal actions, and token volatility.

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Media relations

Build relationships with top crypto reporters, editors, influencers, and event organizers for sustained exposure.

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Leverage crypto PR to the fullest extent

We start by aligning your narrative to where the market (and media) actually is.

Most crypto PR flops because it blindly pitches without context. We start by shaping your story around what journalists, investors, and the community actually care about right now. That’s how campaigns like Polygon’s zkEVM launch or Avalanche’s Subnets for gaming gained traction: by meeting the moment. We’ll help you avoid the “feature dump” trap and frame your project with clarity, urgency, and relevance.
  • Seed alpha with key X influencers
  • Package data-driven exclusives for CoinDesk/Blockworks
  • Pair PR with major conference moments

We extend PR downstream to build trust, community, and long-term brand gravity.

Getting headlines is step one. We go further by helping you convert PR into reputation capital. Reinforcing key narratives post-launch, amplifying wins via social and owned channels, and continuously feeding the loop with updates is how you create staying power. We’ll also prep founders for panels, podcasts, and op-eds. Think of how EigenLayer leaders dominate ETH conversations… for them, PR is a long-term asset, not a one-off.
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Get Featured in Leading
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PR services tailored to the unique challenges of blockchain and crypto

Hard metrics (and soft ones) that drive market-moving PR.

Crypto PR is all about trust, education, and shaping a narrative in a noisy and often skeptical space. We set quantitative goals like coverage volume, domain authority gains, and community growth. But we also consider qualitative ones like message pull-through and journalist/audience sentiment. You’ll know whether your brand is simply visible or if it’s actually credible, and we’ll iterate until it’s the latter.
  • Track earned-media conversion to community growth
  • Score sentiment in reporter and investor coverage
  • Map narrative share vs. category competitors

Ongoing proof that your PR investment is paying off.

After the press hits, our goal is to turn them into real business impact. You’ll get reporting on mentions, traffic lift, link impact, social velocity, and message penetration across both crypto-native and traditional channels. We’ll also align PR timing with roadmap milestones (think token unlocks, governance votes, ecosystem partnerships) so it’s clear what moves the needle and what it’s tied to.
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Our Approach to PR

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How we can help

blockchain pr services

Build real trust in a market flooded with noise and scams.

The crypto world has a credibility problem. Bad actors and low-effort PR have burned both investors and users.

Trust is your most valuable currency, and PR is how you earn it. Thoughtful, strategic media coverage gives investors, partners, and users confidence that your project is legitimate and serious. But not all press is equal. Listing on a tier-3 blog or buying a vanity piece from a generalist publication won’t cut it. And if you aren’t careful with influencers, it could backfire.

We focus on securing meaningful coverage in respected outlets, building relationships with trusted reporters, and amplifying third-party validation across your ecosystem. For founders, protocols, and apps alike, trust-driven PR is the difference between becoming a flash-in-the-pan and building something the market believes in.

blockchain pr firm

Control your narrative before someone else does.

If you don’t shape the story around your company, the market will do it for you.

Crypto is one of the most volatile industries on the planet, and narratives move faster than facts. Bad PR (or no PR) creates a vacuum. Hacks, legal scrutiny, token price swings, or rival FUD campaigns can dominate headlines overnight. If your team isn’t proactively managing the story, you risk losing trust and momentum you may never get back.

From the Luna collapse to Tornado Cash sanctions, the space is filled with cautionary tales of comms teams caught flat-footed. We help founders and projects own their narrative before and during critical moments by preparing messaging, cultivating media relationships ahead of time, and executing rapid-response during PR crises.

blockchain pr company

Educate your audience while building excitement.

In crypto, the more “new” or “innovative” your tech, the more your messaging matters.

Most people aren’t reading your whitepaper, and even some of your investors don’t grasp the full mechanics of your protocol. But they do want to understand why your product matters, what makes it different, and how it fits into the bigger picture. That’s where smart, educational PR comes in.

Our team translates complex crypto concepts into clear, hype-worthy messaging without watering it down. Whether it’s a tokenomics revamp, Layer 2 upgrade, or new staking model, we help shape the story so your community, partners, and the media can understand why it matters now.

How crypto PR can help your business

Investor credibility

Attract serious investors through trusted media, rather than pure hype or paid placements.

Simplified storytelling

Turn complex technology and tokenomics into clear, engaging media narratives.

Community trust

Build lasting community loyalty that withstands market cycles and token volatility.

Thought leadership

Position your founders and team as credible voices in your respective crypto niche.

User growth

Drive traffic, wallet creation, and protocol engagement through earned media attention.

Narrative control

Build brand awareness and shape how people see your project before competitors or critics do.

Partnership opportunities

Open doors to exchanges, ecosystem partners, and institutional collaborators through PR.

Reputation resilience

Provide air cover during regulatory scrutiny, hacks, legal actions, or technical issues.

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OUR PR WRITING & SUBMISSION WORKFLOW

Create brief

01

Gather key details, angles, and goals to guide content and outreach.

Write press release

02

Craft a compelling, newsworthy story aligned with your brand voice.

Create media list

03

Curate high-fit outlets and journalists specific to your industry and goals.

Reporting

04

Deliver clear results, coverage links, and performance insights in a report.

Publishing

05

Coordinate timing and placement to maximize visibility and audience impact.

Contact editors

06

Pitch your story with personalized outreach designed to earn attention.

Why choose us

image
Influize delivered! The team built a robust eCommerce strategy, delivering outstanding UX and website design, driving exceptional sales and engagement.

Rachael Warren

Digital Director - NatruSmile

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Influize’s talented team crafted bold branding, intuitive UX, and a modern website for Car.co.uk , boosting engagement and digital presence.

Will Fletcher

CEO - Car.co.uk

Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk
Influize provided strategic direction and exceptional UX design for Domains.co.uk’s new projects, modernizing our platform and boosting engagement. Their innovative approach was outstanding.
Steven Jackson OBE
Director - Domains.co.uk
Influize's strategy skyrocketed L’ANZA’s Instagram growth, adding 50,000+ followers this year. Their celebrity influencer network boosted brand awareness and sales. Excited to keep using them!
Michael Lindbloom
Social Media Manager - Lanza
Influize boosted our Instagram from 10k to nearly 100k across five campaigns. Professional, trustworthy, and easy to work with, I highly recommend them to other businesses.
Rob Cammish
Managing Director - Total K9
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
Anthony Sharkey
Operations Director - Trader.co.uk

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Meet with our crypto PR experts

Our individualized roadmaps start with a call. We’ll learn where your project stands today, where you want it to go, and how PR can help you get there. No one-size-fits-all playbooks—just a clear, tailored plan for your brand.
Walk away with a tailored crypto PR game plan.
On the call, we’ll get to know your project, your competitors, and your audience. We’ll explore which PR levers (media placements, influencer seeding, thought leadership, or a hybrid approach) will drive the most impact now and in the future. You’ll leave with actionable recommendations, no strings attached.
  • Custom PR roadmap recommendations
  • Competitor and media landscape insights
  • Audience-specific messaging opportunities
Our goal with this first call is to help you see what’s possible and where to focus next, whether you’re gearing up for launch, scaling an ecosystem, or defending your brand as you grow the company and build new tech.

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FREQUENTLY ASKED QUESTIONS

How does PR help crypto projects grow?

PR builds visibility, trust, and credibility: three things crypto projects can’t survive without. When you’re launching a new token, driving adoption, or attracting investors, PR helps you cut through the noise and get your story in front of the audiences that matter. It turns attention into lasting brand value.

What is crypto public relations?

Crypto PR is the practice of shaping how media, investors, partners, and the public perceive and report on your project. It includes everything from securing earned media to managing narratives during launches or crises, educating the market, and building trusted relationships across the crypto ecosystem.

Do you promote blockchain, DeFi, and NFT projects?

Yes. In the past, we’ve worked successfully with layer-1s, DeFi protocols, NFT projects, exchanges, DAOs, and even Web3 gaming companies. Each of these verticals has its own PR nuances, audiences, and media ecosystem, which is why we tailor the roadmap for each of our clients.

Can you support token launch or ICO announcements?

Absolutely. We’ve helped projects plan and execute token launches, ICO/IDO announcements, and key roadmap milestones. Depending on your exact announcement, that could include crafting messaging for both crypto-native and mainstream audiences, coordinating media outreach, managing timing around exchange listings, and sustaining post-launch momentum.

Can you write press releases for blockchain startups?

Yes. We write press releases specifically tailored for the crypto press cycle. We also advise on when to use a press release (e.g., for a round of fundraising) vs. other formats like exclusives, interviews, or thought leadership placements, depending on your goals.

Do you handle PR for crypto exchanges and platforms?

Yes, you can work with us if you’re a centralized exchange (CEX) or a decentralized platform (DEX). We understand the unique trust, security, and regulatory challenges exchanges face. Whether it’s announcing new listings, driving user growth, managing crisis comms, or positioning your platform as a thought leader, we have proven strategies that work.

How do you promote Web3 innovations to the media?

To maximize the impact of Web3 PR, we translate complex concepts like protocol upgrades, new tokenomics models, interoperability features into narratives the media (and their audiences) can instantly understand and care about. We combine education with excitement, then pitch stories that show why your innovation matters.

What are the benefits of crypto public relations?

Crypto PR helps you earn trust, drive visibility, attract users and investors, and control your narrative in a fast-moving market. It turns attention into real-world outcomes: exchange listings, partnerships, community growth, and stronger positioning versus competitors.

How can crypto companies leverage PR to their advantage?

Start by aligning PR to your business goals (driving adoption, attracting capital, launching a token, or entering new markets). We help you strategically time and target your media efforts, choose the right mix of placements and influencer outreach, and amplify earned media across your owned channels.

What are the key components of a successful crypto PR strategy?

A great crypto PR strategy blends narrative clarity, media targeting, timing, and amplification. You need strong messaging that educates and excites, a tailored outlet and journalist list, and a plan for how to ride market momentum or respond to it. Consistency, credibility, and clear goals are what turn noise into impact.

What are the biggest challenges in crypto public relations?

Audience trust and project complexity. The space is flooded with hype, scams, and half-baked projects, so journalists and their readers are skeptical. On top of that, the tech can be hard to explain. Your PR strategy needs to simplify the complex without dumbing it down, and build credibility with a media landscape that’s quick to question.

How does crypto PR differ from general public relations?

Crypto PR moves faster, demands deeper education, and deals with a more polarized media environment compared to most. You’re not just talking to tech reporters—you’re engaging with skeptics, degens, regulators, and retail users all at once. The narratives are more volatile, and the stakes (especially around trust) are much higher with people’s money at stake.

How long does it take to see results from crypto PR?

It depends on your goals and approach. News announcements and influencer endorsements generate coverage within days. Thought leadership and trust-building take longer — 2-3+ months of consistent effort. The best results happen when short-term and long-term PR strategies balance each out, so you get the quick wins and the long term brand equity.

Can crypto public relations help with reputation management?

Yes. In fact, that’s one of the things companies in the crypto space need the most. From the beginning, we focus your messaging and releases around the brand messaging you want to portray. And we safeguard your narrative during hacks, legal issues, price volatility, and misinformation waves.

What types of PR campaigns work best in crypto?

The most successful crypto PR campaigns blend education, credibility, and community excitement. Media placements in trusted outlets, thought leadership from your team, influencer and creator seeding, and aligning PR with launches, exchange listings, governance votes, and protocol upgrades all work together.

On top of that, the best PR campaigns in ay industry adapt to market sentiment. The people and publications you work with (and the messaging you push to them) has to reflect your target audience’s real-time interests and opinions of your brand.

How much should a crypto company invest in public relations services?

It really depends. You don’t need a lot of money to make a difference with PR, per se. But larger, longer-lasting impact and a more involved PR strategy will cost more. Early-stage projects generally invest $5-15k/month for retainer-based PR. 

Securing an interview or getting featured in the press one time will cost you between $2,000 and $10,000+, depending. Agency retainers start around $5,000 to work with a small company. But larger and growing companies almost always invest multiple five or six figures in PR because it’s the most effective way to reach the public.

Should crypto businesses prioritize local or national PR?

Both matter, but it depends on your audience. If you’re targeting a regional ecosystem (like the UAE, Singapore, the US, or a state within the US), local PR builds  that crucial in-market presence. If you’re scaling globally or chasing investors, national and international crypto press is more valuable.

What mistakes should crypto brands avoid when doing PR?

Don’t overhype. Don’t fake metrics. And don’t treat PR as a one-off. Avoid buying low-quality placements that damage your credibility. Don’t send journalists whitepapers with no context. And never launch without prepping your story, your timing, and your follow-up plan.