Results-Driven Beauty PR Agency

Absolutely (hence our name). Influencers are a core part of almost every beauty PR strategy because they’re among the best drivers of social proof.

But not all influencer strategies work the same way. We work with you to identify influencers in your niche, with the right kind of audience, so you can get shouted out, reviewed, and recommended in a way that feels natural.

Definitely! Beauty collabs are some of the most PR-worthy moments a brand can create (for the same reasons influencer parrtnerships are).

Our beauty PR team helps you craft the narrative, build anticipation, and pitch the right angles to both beauty press and culture media. From influencer teasers to strategic exclusives to launch-day buzz, we make sure your collab gets seen, shared, and sold.

Yes, but luxury beauty demands a different touch. Elevated storytelling, exclusivity, and highly selective media targeting are what create demand at the high end of the market.

If you’re a luxury brandm, our goal is to help you position your brand in prestige titles, create desirability through high-end features, and cultivate relationships with editors and tastemakers who influence high-end buyers. That way, you’ll build a brand that feels (and is) aspirational.

At Influzie, it’s never just “here’s a product.” We craft pitches that tap into what beauty editors actually care about — trend relevance, expert POV, ingredient innovation, seasonal timing. We bring editors stories they want to tell, rather than just products to try. That’s why our clients get featured more often than not.

We’ve also been in the busienss for over a decade. In that time, we’ve built a massive international network of publishers, all of whom we’ve segmented based on the types of products and sories they cover and their content style. Since we have the unique ability to take that kind of targeted approach from the beginning, our success rate is considerably higher.

It depends on your goals, but in beauty, momentum builds fast when you get it right. You might see media hits and influencer buzz within days. Building sustained brand presence, though, takes 3-6 months. The key is layering wins so awareness, trust, and conversion all grow together.

This is why we take an individualized and diversified approach to each client’s PR strategy. When you have multiple different avenues working together (e.g., influencer campaigns with viral potential + long-term social proof from scientific validation) you pace everything smartly.