Results-Driven PR Services for B2C Brands

Yes, we work with both.

Whether you're selling a physical product or a consumer-facing service, we tailor your PR strategy around how your audience makes buying decisions. That means different messaging, media targets, and campaign angles depending on what you offer.

For product-based brands like skincare, gadgets, food, and fashion brands, we focus on placements that drive discovery, social proof, and direct response. Product roundups, gift guides, influencer unboxings, expert recommendations, and in-person event marketing campaigns are examples of this.

For service-based businesses like wellness platforms, personal finance apps, and travel services, we position your offering through education, thought leadership, and emotional storytelling. We get you featured in outlets that explain your value in simple, relatable terms your audience can act on.

The short answer is: we earn them by pitching the right story to the right person at the right time.

We have relationships with editors, writers, and producers at top lifestyle and consumer outlets—think Refinery29, Forbes Vetted, Bustle, TechCrunch, The Strategist, and many more. But access alone isn’t enough. What gets you placed is having a pitch that’s actually relevant to their audience and current editorial priorities.

So we reverse-engineer your pitch. We look at seasonality, trends, what else is being covered, and how your product or service fits into that landscape. For example, we’ll tie a wellness brand to New Year’s resolutions, or a travel brand to summer planning season. And we make it easy for editors to say “yes” with assets, samples, data, and angles that work.

We create media angles by thinking like a consumer and like an editor. Shoppers don’t care about your brand's backstory unless it solves a problem, taps into a trend, or reflects something they care about. So we frame your product or service in a way that feels relevant, useful, or exciting to the end customer.

For example, instead of pitching “New DTC skincare line launches,” we might go with “3 skincare brands dermatologists are obsessed with this summer” or “TikTok ingredients that actually work, according to science.” We always ask: What’s the consumer takeaway, and how do we build a story around that?

B2C public relations helps your brand stand out in a crowded market by getting media outlets, influencers, and experts to talk about you. That builds trust faster than anything. When consumers see you mentioned in Forbes, BuzzFeed, or by a creator they follow, it feels legit.

But it’s not just about brand perception. PR can directly increase your site traffic, app downloads, reviews, follower count, and conversion rates. It supports every part of your funnel. You get content you can repurpose across paid ads, email, and social, so the ROI multiplies beyond the initial placement.

And long term? PR builds equity. It makes your brand more resilient, more discoverable, and way more defensible in the face of competitors.

Our most successful B2C clients don’t just show up when they have a launch. They work with us on a month-to-month basis to consistently stay in the conversation. They build relationships with the media over time, align PR with product drops and trend cycles, and reuse press hits across their entire marketing funnel.

Another important differentiator is that they involve us early in the process. Lead times range from anywhere between a few weeks to a few months, so staying organized and giving us what they need early guarantees we’re not throwing something together at the last minute.

They also listen to the data. They know what their audience cares about, and they let us create stories that tap into that through emotional, educational, and cultural relevance.

A successful B2C PR strategy has a few non-negotiables: a clear narrative, relevance to the media, consistency, and integration with the rest of your marketing.

You need a story that’s simple, emotionally compelling, and easy for consumers to understand. Not a pitch deck. Something someone would say to their friend after seeing you in a magazine or TikTok.

On top of that, editors and influencers care about what’s timely, trending, and useful to their audience. We craft media angles that make you a natural fit for what they're already covering, which is why our hit rate is so high compared to other PR agencies.

And of course, PR works best over time when it plays a role in your broader email, social, content, and paid ad strategies.

The first big challenge is standing out in a saturated market. Consumers are hit with thousands of messages a day. Getting media attention (and getting consumers to actually care) means your story has to cut through.

The second is timing and speed. Trends move quickly in B2C. If you’re too late to a conversation — seasonal, viral, or cultural — you’ve missed your shot. This is complicated because lead times require at least a few weeks before your story’s published. So you have to find the perfect mix between the evergreen and what’s happening “in the now.”

If you're launching a product and we’re doing a press push tied to a specific moment or trend, you can see placements, traffic spikes, influencer mentions, and social buzz within 2 to 4 weeks. That’s especially true for digital outlets and fast-moving lifestyle media.

But if we're building long-term brand equity, thought leadership, or aiming for bigger features in high-tier publications, that takes more time. Expect to spend 60 to 90 days building momentum, getting responses, and landing coverage.

We use PR both proactively and reactively to manage how people perceive your brand.

On the proactive side, we build a strong foundation of trust by consistently getting you featured in credible media, aligning your brand with respected influencers, and shaping positive narratives about what you stand for. That way, when something negative happens, you’ve already earned goodwill so you're not starting from zero.

On the reactive side, if a bad review, social backlash, or crisis hits, we step in immediately. We help craft your public response, brief journalists, engage with key stakeholders, and redirect the narrative with follow-up coverage.

It really depends on your stage, goals, and how fast you want to grow. If we had to generalize, we’d say that early-stage or bootstrapped brands usually invest around $3-6k/month, growth-stage and funded brands spend $6-15k/month, and enterprise and high-volume DTC brands go well beyond $15k/month.

A good benchmark is to allocate 5-10% of your revenue to marketing activities, a portion of which should go to PR services.

Most B2C brands should prioritize national PR, especially if you're an eCommerce company, a consumer app, or a brand with a scalable product. National media gives you broader reach, more credibility, and content you can repurpose across channels. It’s usually where the biggest growth opportunities are.

But local PR absolutely matters in the right scenarios. If you’re opening a storefront, hosting a pop-up, launching in retail, or doing experiential marketing in a specific city, we’ll target local press, regional influencers, and community event coverage. Local buzz drives foot traffic, creates urgency, and builds neighborhood loyalty.

One mistake we see a lot of B2C brands make is copying other brands' angles. What worked for Brand X might fall flat for you. Your PR should highlight your unique voice, audience, and value, not mimic someone else's playbook.

It’s also important to remember that the media doesn’t care that you exis. They care why it matters to their readers. Brands that pitch product features instead of consumer benefits get ignored.