Results-Driven PR Agency for B2B Companies

B2B PR is the strategic use of media and communications to build trust, visibility, and authority with other businesses and their decision-makers. That could mean securing trade coverage, placing thought leadership, or shaping how your company is perceived in high-value buying conversations.

In B2B industries, PR serves to support long sales cycles, de-risk vendor selection, and reinforce the credibility needed to win complex deals. It accomplishes this by earning third-party validation, shaping your narrative across key channels, and making sure the right people hear about you at the right time.

Yes, we support both.

For startups, we help you increase visibility through media coverage, earn early credibility through thought leadership and third-party validation, and amplify your messaging through social media.

For enterprises, PR normally needs a different approach. Chances are, you're already well-known, so we focus on refining your narrative, defending market position, and supporting key initiatives like M&A, product expansions, or policy influence.

Yes, and not just indirectly.

A well-executed B2B PR strategy strategically manages public perception and earns third-party validation that influences buyers. The immediate effect is a lift in brand awareness and recall, which improves performance across channels like paid ads, outbound, and referral.

But it goes further. When prospects see your company featured in respected media, winning awards, or quoted as an expert, it builds trust. Those kinds of social proof shorten the sales cycle and pull leads directly into your pipeline.

B2B PR builds visibility in a way ads and cold outreach can’t. It positions your company as a credible leader, earns trust with decision-makers, and supports long-term brand equity.

It also reinforces your go-to-market strategy by fueling demand gen, improving conversion rates, and helping you stand out in competitive spaces where buying decisions are high-risk and high-value.

B2B PR is built for long sales cycles, multiple stakeholders, and highly informed buyers. It’s not about going viral (although that helps). It’s about becoming the most trusted name in your category.

Instead of lifestyle media or mass visibility, B2B PR targets trade publications, analyst coverage, industry events, and thought leadership that speaks directly to decision-makers with budget and influence.

You’ll typically see early traction within 60 to 90 days: mentions, interviews, and initial coverage. Strong momentum builds over 4 to 6 months as your credibility grows and stories start landing more consistently.

But B2B PR is a long game that compounds. The true benefits start showing up in the form of a loyal customer base and trusted brand that nobody can replace. Unlike paid channels, PR builds brand equity that lasts and every placement strengthens your positioning for the next.

The most effective B2B PR campaigns are the ones that align with real business goals. That includes thought leadership tied to industry trends, executive visibility that supports sales conversations, and newsjacking that inserts your brand into timely topics.

Product announcements, analyst mentions, awards, and strategic social proof also perform well, especially when you amplify them through your existing marketing channels. If you work with us for social media marketing and SEO as well, we can make it all a part of your full-funnel, multichannel marketing strategy.

It depends on your size, goals, and growth stage.

Startups often invest $4-8k/month, focusing on credibility, launch momentum, and investor visibility. SMBs typically spend $7-12k/month to support sales cycles, drive awareness, and strengthen their brand. Enterprises allocate $15-30k/month or more for integrated global campaigns, executive visibility, and corporate reputation management.

There’s no hard and fast rule, though. Early-stage companies typically want to focus on one-off campaigns while they achieve product-market fit before going all-in on a retainer. In general, B2Bs should allocate between 2% and 10% of their total revenue to marketing, a portion of which goes to PR.

It depends on your market. Most B2B companies benefit more from industry-specific and national PR, since decision-makers can be anywhere and often read niche or trade publications.

Local PR makes sense when you’re opening offices, hiring aggressively (PR matters for employees, too), engaging the community, or running region-specific initiatives, but national and trade visibility should drive the bulk of your strategy.