Results-Driven PR for the Auto Industry

We do. Automotive media sees dozens of launches every month, so getting real attention means crafting a story that speaks to what buyers and journalists care about most.

We’ll work with you to plan the announcement, shape the message, and coordinate coverage across enthusiast press, trade publications, and mainstream media. If your launch ties into an auto show, investor milestone, or product roadmap—we factor that in too.

Honestly? It's one of our favorite areas to work in right now.

We've worked with everyone from newer companies trying to explain why their tech is different, to legacy automakers launching their first electric models and dealing with all the skepticism that comes with that.

The key is really understanding your audience. Are you talking to gear heads who want the technical specs? Fleet managers worried about charging infrastructure? Or everyday consumers who just want to know if the thing will get them to work and back?

We help you figure out what story to tell and where to tell it.

Absolutely. We love event PR because it's where everything comes together.

We've handled everything from major auto show launches to smaller trade events and private reveals. The thing about automotive events is they're not just about the day itself; there's months of lead-up work getting media excited, then the actual event execution, and then following up on all the connections made.

We handle the full cycle. Pre-event media outreach, on-site press management, coordinating interviews, managing social media coverage as it happens, and then making sure all that momentum doesn't just disappear once everyone goes home.

Plus, we know which journalists cover which events and how to get them interested in your specific story amid all the noise.

Automotive PR is the strategic process of shaping how your brand is perceived by the media, the public, investors, regulators, and industry partners. It primarily serves to get your vehicles, products, and leadership featured in order to drive credibility, trust, and awareness.

Examples of automotive PR include securing reviews for a new model, landing a profile in Automotive News, managing comms around a recall, or building a campaign to support your EV rollout.

PR helps you earn credibility, control your narrative, and stay top-of-mind in a competitive, fast-moving industry. It’s one of the few tools that can simultaneously support brand trust, drive demand, and protect your reputation—without paying for every impression.

For auto brands, PR brings specific advantages:

You educate buyers on complex tech. You give dealers and partners the social proof they need to sell. You show regulators and investors you're serious. And when things go sideways (a recall, a bad review, a delay) PR gives you a buffer built on trust you’ve already earned.

The clients who get the best results are the ones who understand that PR isn't just about when you have something to announce. They’re constantly feeding us stories. Not just "we launched a new model" but things like "our engineer figured out how to reduce wind noise by 3 decibels" or "we're partnering with this local driving school."

They also get that timing is everything. The companies that plan their PR calendar ahead of industry events, seasonal buying patterns, and news cycles (accounting for lead time) always come out on top.

But honestly? The biggest difference is that successful clients treat their PR team like insiders, not service providers. They tell us about problems before they become crises, they share their actual business goals, and they trust us to push back when an idea won't work.

A strong automotive PR strategy starts with clear positioning: what makes your brand different, credible, and worth paying attention to. From there, it's all about timing, targeting, and consistency.

You need compelling messaging tied to your USPs (electrification, safety innovation, sustainability, or fleet transformation, to name a few). Then, you need diversification through a targeted media list, social amplification, thought leadership, podcast appearances, and a plan for when things don’t go as planned.

The biggest challenge is standing out in a space that’s overcrowded and constantly evolving. Dozens of new models, mobility startups, EV platforms, and tech suppliers are fighting for attention at any given time.

On top of that, automotive PR isn’t just B2C or B2B. It’s both. You’re trying to speak to buyers, media, dealers, regulators, and investors at once. Each group needs a different message, and most agencies don’t know how to navigate that complexity.

You’ll usually start seeing traction within the first 30 to 60 days. That includes early wins like media interest, interview requests, or coverage in smaller verticals. Major features in top-tier outlets take a bit longer depending on the news cycle, your brand visibility, and the complexity of your story.

But the real value compounds over time. As your name shows up consistently across trusted publications, buyers become more familiar, partners take you more seriously, and future launches get easier. Those results start to show up around the six-month to one-year mark.

Definitely.

We help brands get ahead of recalls, delays, critical reviews, or public skepticism by proactively shaping the narrative. That might mean placing thought leadership around safety and innovation, briefing key journalists during sensitive product phases, or preparing reactive comms plans for worst-case scenarios.

That's like asking how much you should spend on a car. It depends on what you need and where you're going. A startup launching their first EV is going to have different needs than Ford rolling out a new F-150 variant. But we can give you some realistic ranges.

For most automotive companies, we're talking somewhere between $10,000 to $50,000 per month for solid, consistent PR work. That covers strategy, media relations, content creation, and crisis management when it pops up.

The companies that try to do PR on the cheap — like $5,000 a month — usually end up frustrated because you can't build meaningful relationships or execute real strategy at that level.

The short answer: go national for brand-building, local for activation.

If you’re launching a vehicle, rolling out new tech, or scaling a mobility platform, your buyers, media, and investors are spread across regions. National press gives you broader reach, stronger SEO value, and more credibility when talking to partners or customers.

That said, local PR is powerful for dealership groups, regional events, and market-specific rollouts. If you’re opening a new location, hosting a demo day, or targeting city-specific regulations (like EV incentives), we’ll build a geo-targeted strategy that complements your national efforts.

The worst is when companies try to hide problems instead of getting ahead of them. Recalls, safety issues, production delays, we've seen companies turn minor issues into major crises just by handling the communication poorly.

We also see quite a few companies treat automotive journalists like they're general business reporters. They send them generic press releases about quarterly earnings instead of the technical details and driving experiences these writers actually care about.