Enhancing NatruSmile’s online store with user-first design
Influize collaborated with NatruSmile, an ambitious startup under Luxe Commerce Group, to design a mobile-first, conversion-driven ecommerce website. Launched in just three months, the responsive design delivers a seamless, engaging experience, optimizing product landing pages for high conversions and market-leading appeal.
Overview/Background
Project Highlights
Influize collaborated with NatruSmile, a new venture from Luxe Commerce Group, to design and launch a high-performing ecommerce website. The three-month project, completed in October 2024, involved comprehensive market research, wireframing, and a mobile-first responsive design strategy. The primary objective was to build an aesthetically appealing and conversion-driven online store tailored for modern consumers. Special attention was given to optimizing user flows and ensuring a seamless, engaging shopping experience across all devices.
Goals and Ambitions
NatruSmile set out to establish itself as a leader in the oral care ecommerce space with a website designed for mobile-first users. The goal was to craft an intuitive, high-converting user experience through thoughtful UI/UX design. This included developing compelling product landing pages with strong calls-to-action, simplified navigation, and visible trust indicators. Influize focused on creating a seamless customer journey that builds credibility, encourages engagement, and supports long-term brand loyalty.
The Challenge
Starting from Scratch
As a brand-new startup under Luxe Commerce Group, NatruSmile faced the challenge of launching an ecommerce platform without an existing digital presence. Entering a crowded and competitive online market, the brand needed to stand out quickly. With tight timelines and high expectations, the project demanded a design that could not only attract attention but also convert visitors into customers—making speed, strategy, and standout design crucial from day one.
Core Objectives
The primary goal was to develop a mobile-first ecommerce site optimized for both usability and conversion. This included building intuitive navigation, establishing trust through design elements, and creating visually compelling, performance-driven landing pages. Every element was crafted to resonate with users, encourage engagement, and streamline the path to purchase. Ultimately, the objective was to position NatruSmile as a top-tier digital brand capable of thriving in a competitive ecommerce landscape.
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The Influize Approach
Research and Insight
Influize kicked off the NatruSmile project with in-depth market research, analyzing competitors, consumer behavior, and industry trends to identify key user needs. These insights shaped a user-centered design strategy that aligned with ecommerce best practices. Wireframes and mobile-first prototypes were developed to validate functionality and user flow early in the process, ensuring that every design decision supported both user engagement and NatruSmile’s performance goals from the ground up.
Crafting the Design
Our design process emphasized responsive, mobile-first usability, ensuring the site performed seamlessly across all devices. We focused on clear calls-to-action, simplified navigation, and intuitive user flows. Extensive UI/UX development went into creating high-conversion product landing pages with built-in trust signals and social proof, including creation of UGC videos.
Through iterative testing and refinement, we delivered a scalable, visually engaging solution tailored to NatruSmile’s vision—balancing aesthetics, functionality, and performance for lasting impact in the competitive ecommerce market.
Our Solution
Seamless Ecommerce Design
Influize delivered a mobile-first ecommerce website for NatruSmile, blending sleek aesthetics with a user-friendly interface. The site was carefully crafted to support effortless browsing and streamlined purchasing on all devices. With a focus on performance and usability, the layout encourages user engagement and simplifies the shopping experience. Conversion-optimized product landing pages further enhance functionality, ensuring the design meets both customer expectations and NatruSmile’s business objectives in a competitive digital marketplace.
Standout Features
The final design features a fully responsive layout with intuitive navigation, vibrant visuals, and a structure built around user needs. Clear, strategically placed calls-to-action guide shoppers smoothly through the site, while trust signals and customer reviews add credibility. The cohesive UI/UX approach reinforces brand consistency and professionalism, delivering a polished shopping experience. This well-executed design not only elevates NatruSmile’s online presence but also actively supports higher conversion rates and customer satisfaction.
The Results
Early Success Metrics
Following launch, NatruSmile’s website demonstrated strong early performance, marked by high visitor retention and engagement across all devices. The low bounce rate indicated users were staying longer and interacting with the content, reflecting the effectiveness of the intuitive layout and engaging visual design. These early indicators validated the user-centered approach and confirmed that the site successfully attracted and retained its target audience, laying the groundwork for ongoing ecommerce success.
User Approval
Customer feedback was overwhelmingly positive, highlighting the site’s ease of navigation, mobile responsiveness, and polished design. Users specifically praised the clear calls-to-action and the site’s trustworthy feel, noting that the overall experience instilled confidence in the brand. This strong reception from early users reinforced the value of a conversion-focused design and helped establish NatruSmile as a credible, professional player in the ecommerce space—setting the stage for continued growth and brand loyalty.
Key Takeaways
User-Driven Insights
This NatruSmile project underscored the importance of starting with deep market research and user insights. By prioritizing real user needs from the outset, Influize created a site that resonated with its target audience and supported meaningful engagement. This approach reinforced our commitment to a user-centered, iterative design process—ensuring that every decision was data-informed and purpose-driven. The result was a website that felt intuitive, trustworthy, and perfectly aligned with user expectations.
Winning Elements
NatruSmile’s early success was powered by a thoughtful combination of mobile-first design, streamlined navigation, and trust-building elements tailored for ecommerce consumers. Influize blended bold, brand-forward visuals with practical functionality, creating a site that was both visually striking and easy to use. These core elements were critical in establishing credibility and driving conversions for a new brand. The project showcases Influize’s ability to transform strategic insights into high-impact, performance-driven digital experiences.
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A leader’s perspective
NatruSmile’s leadership was ecstatic about the project’s resounding success, with CEO Amanda Derbyshire of Luxe Commerce Group effusively praising Influize’s transformative impact. Her glowing feedback highlighted the design’s ability to achieve ambitious objectives with remarkable style, precision, and innovation. The reimagined platform not only elevated NatruSmile’s brand presence but also captivated users, reinforcing trust and positioning the company as a dynamic leader in the wellness industry, poised for sustained growth.
In their words
“Influize nailed it with a design that’s both stunning and highly functional. The mobile-first approach and conversion-focused landing pages have given NatruSmile a competitive edge right out of the gate. It’s a seamless experience that truly sets us apart.”
RACHAEL GARCIA
MARKETING MANAGER, NATRUSMILE
