Amplifying NatruSmile with Authentic UGC Content
Influize partnered with NatruSmile for a four-month UGC campaign designed to strengthen brand credibility. We sourced over 160 videos and 300 creative assets from a diverse network of influencers. This fresh content supported NatruSmile’s marketing across social media, paid ads, and their website.
Overview/Background
Campaign Essentials
The campaign focused on rapidly building a high-quality UGC library for NatruSmile. Over four months, we recruited influencers who could produce engaging, authentic content that matched the brand’s tone. The result was a library of 160+ videos and 300+ assets, optimized for social, paid, and owned media. These deliverables strengthened NatruSmile’s brand narrative, driving credibility, boosting ad performance, and creating consistent messaging across multiple customer touchpoints.
Strategic Vision
NatruSmile’s goal was to boost consumer trust and drive conversions by showcasing real results through authentic user-generated content. We specifically targeted micro and mid-tier influencers in the beauty and wellness spaces. By emphasizing real customer experiences and dentist endorsements, NatruSmile aimed to enhance social proof, strengthen audience engagement, and improve performance across digital campaigns, including social ads, influencer collaborations, and product promotions on their owned channels.
The Challenge
Trust Barrier
As a newer oral care brand, NatruSmile faced the challenge of building trust with skeptical consumers in a competitive marketplace. Without an established UGC presence, they struggled to convey authenticity and credibility. Competing against well-known brands with strong user communities, NatruSmile needed real customer voices and visual proof of product results to gain the trust needed for higher conversions and deeper consumer loyalty across digital platforms.
Scalable Execution
Our challenge was to efficiently recruit diverse creators, manage logistics, and ensure delivery of high-quality, on-brand content at scale. This meant handling gifting operations, creator vetting, content guidelines, and review processes with precision. All UGC needed to meet NatruSmile’s marketing needs across social, paid, and website channels, requiring a careful balance of creativity, brand consistency, and operational speed to deliver a large volume of impactful assets.
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The Influize Approach
Creator Strategy
We carefully vetted over 300 micro and mid-tier influencers across beauty and health verticals, focusing on strong engagement rates and aligned audiences. Detailed creative briefs were developed to guide content production, ensuring a balance between NatruSmile’s brand messaging and each creator’s authentic style. This strategic vetting and briefing process helped maintain consistent brand voice while delivering real, relatable content that resonated with NatruSmile’s target consumers.
Content Pipeline
Our team executed tailored outreach to secure influencer partnerships and managed gifting to guarantee timely product delivery. Submitted content underwent thorough review for quality, messaging compliance, and visual appeal. Assets were organized into categories for ads, social media, and web use, with iterative feedback loops to enhance final deliverables. This streamlined pipeline enabled NatruSmile to efficiently scale a cohesive, brand-compliant library of authentic user-generated content across all channels.
The Solution
Diverse Content Library
Influize delivered over 160 UGC videos and 300 content assets for NatruSmile, featuring tutorials, testimonials, and unboxing videos. Each piece was optimized for use across social platforms, digital ads, and website integrations. This diverse library allowed NatruSmile to amplify brand trust, showcase authentic whitening results, and provide proof of product effectiveness — all through real voices and visual storytelling that strengthened audience confidence and increased overall brand engagement.
Key Assets
We produced a wide range of videos and still imagery formatted specifically for Meta, TikTok, email marketing, and web use. Key themes included dentist-endorsed product safety, visible whitening results, and customer satisfaction. The scalable, categorized asset library now powers NatruSmile’s ongoing marketing campaigns across the UK and US markets, with authentic creator voices helping to drive higher engagement, stronger ad performance, and broader brand reach in oral care.
The Results
Engagement Lift
After launching the UGC campaign, NatruSmile experienced higher engagement across platforms. Eye-catching, authentic visuals kept users interested, leading to increased time-on-site and lower bounce rates on web pages featuring the new assets. Social and ad performance also improved noticeably. The influx of relatable content energized NatruSmile’s digital presence, proving the effectiveness of user-generated visuals in driving retention, interaction, and stronger performance across all marketing channels.
Trust Surge
User feedback praised the authentic, relatable videos and testimonials created during the campaign. Real customer stories reinforced NatruSmile’s brand credibility, helping to drive higher conversion rates across ads, emails, and social platforms. Featuring real people sharing genuine experiences positioned NatruSmile as a trusted, customer-endorsed whitening solution, enabling the brand to better compete in the crowded oral care market and earn a deeper, more loyal customer base.
Key Takeaways
Authenticity Drives Impact
NatruSmile’s success demonstrated that targeted UGC is a powerful trust builder. By carefully aligning creators to the brand’s voice and delivering clear creative briefs, Influize ensured that the content resonated with real audiences. Authenticity proved to be the campaign’s strongest asset, showcasing Influize’s ability to scale genuine, audience-driven campaigns that not only connect emotionally but also drive measurable business outcomes in beauty and wellness spaces.
Success Blueprint
The project’s success stemmed from a seamless blend of precise influencer logistics, rigorous content quality control, and a multi-channel asset strategy. Efficient creator management ensured the timely delivery of versatile, brand-compliant assets. By focusing on performance across paid, social, and web, Influize helped fuel NatruSmile’s growth. The campaign exemplified Influize’s expertise in building high-impact social commerce programs that strengthen brand trust, engagement, and long-term digital performance.
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Manager’s Endorsement
NatruSmile’s team praised the campaign, with Marketing Manager Rachael Garcia celebrating Influize’s delivery. Her words reflect a content engine that transformed their marketing strategy, delivering consistent, high-quality assets that drove performance across multiple channels.
In Their Words
“Influize’s UGC campaign elevated our brand beautifully. The authentic videos and assets have driven trust and engagement across channels. It’s a scalable, high-quality solution powering our growth.”
RACHAEL GARCIA
MARKETING MANAGER, NATRUSMILE
