Modernizing Intel PR’s Platform with Seamless UX
Influize collaborated with Intel PR, a performance-focused PR agency, to develop a cutting-edge website and booking platform in three months. Built with Next.js and Directive CMS, it streamlines PR placements with intuitive, scalable design.
Overview/Background
Project Kickoff
We partnered with Intel PR, a premier public relations agency with offices in the UAE, UK and US to create a transformative platform that delivered a high-performance website and real-time dashboards. This platform streamlined browsing, booking, and management of over 1,000 PR placements. By focusing on seamless functionality and high-speed performance, we helped modernize their customer journey and set a new digital standard in the PR industry.
Core Objectives
Intel PR aimed to reinvent their sales funnel with a modern, self-serve platform. They needed a mobile-first, SEO-optimized system with CRM integration to replace manual processes. The objectives were to reduce operational bottlenecks, empower clients with more control, and increase overall efficiency. By integrating automation and real-time capabilities, the platform would eliminate tedious administrative work while driving higher customer engagement, better lead tracking, and stronger client retention in an evolving PR landscape.
The Challenge
Operational Overload
Intel PR relied on outdated, manual methods to manage thousands of publications, slowing operational efficiency and client service. Without a unified digital platform, interactions remained fragmented and cumbersome. In a fast-paced, tech-driven PR market, this lack of streamlined tools risked making Intel PR less competitive. Modernizing their digital presence was crucial not just for internal improvements but also for maintaining industry credibility and scaling to meet growing client expectations.
Technical Scope
Building the platform demanded a scalable, intuitive system with real-time dashboards, secure payments, and CRM integration. We had to optimize for Search Engines, ensure mobile usability, and handle complex data processing for thousands of publications. Balancing sleek design with technical performance was key. The tight project timeline and the breadth of functionality required made precision execution essential. Every feature needed to work seamlessly together while delivering a frictionless experience across all devices.
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The Influize Approach
Strategic Mapping
We collaborated closely with Intel PR to map a full end-to-end workflow. By analyzing both client and internal team needs, we identified opportunities to streamline processes and enhance user experience. Our strategic plan focused on creating a self-serve platform, leveraging Next.js for high performance and Directive CMS for flexible content management. This strategic mapping ensured that the final product would not just meet, but exceed, Intel PR’s digital and operational goals.
Technical Build
Our development team built a mobile-first Next.js front end with server-side rendering for fast load times and SEO efficiency. Paired with a headless Directive CMS, this gave Intel PR complete control over their content. We integrated Stripe for secure payments and a custom CRM solution for real-time tracking. Using an iterative testing approach, we refined dashboards and workflows to ensure intuitive, scalable functionality across thousands of publications and multiple user types.
The Solution
Streamlined PR Hub
Influize delivered a powerful, streamlined platform for Intel PR, combining a lightning-fast, SEO-friendly Next.js front end with dynamic dashboards. The platform simplifies browsing, purchasing, and managing over 1,000 PR placements effortlessly. By enabling clients to handle the entire process themselves, the solution reduced friction, saved time, and empowered both Intel PR’s internal teams and their customers to operate more efficiently within a unified, easy-to-navigate digital environment.
Key Features
The Next.js-powered interface delivers fast page loads and excellent search engine crawlability, crucial for SEO performance. An intuitive publication selection process makes it easy for users to browse and book services. A headless Directive CMS allows Intel PR to update content effortlessly, while integrated Stripe and CRM tools ensure secure transactions and real-time order tracking. Together, these features created a robust, mobile-optimized solution that is ready to evolve with business needs.
The Results
Efficiency Gains
After launch, Intel PR’s platform demonstrated major efficiency improvements, effortlessly managing thousands of placements with minimal friction. A dramatic reduction in bounce rates and strong user retention reflected the platform’s intuitive flow and engaging design. Clients found it easier to browse and book services, while internal teams benefited from better tracking and automation. Overall, the platform significantly reduced manual workloads and helped Intel PR operate with greater speed and agility.
Client Acclaim
Intel PR clients praised the self-serve dashboards, simple navigation, and seamless checkout experience. Feedback highlighted reduced booking friction and an overall smoother workflow. This strong user response boosted Intel PR’s industry credibility and helped them differentiate as an innovative leader in PR tech. The platform’s success demonstrated how investing in client-centric, tech-forward solutions not only drives operational efficiency but also builds stronger brand loyalty and market positioning.
Key Takeaways
Workflow Precision
The Intel PR project proved that detailed strategic planning and workflow mapping are essential for reducing complexity. By understanding both client and internal needs, we built a scalable, intuitive solution that increased efficiency across the board. This project exemplified Influize’s ability to deliver high-impact technical systems that prioritize user clarity, operational excellence, and future scalability, helping fast-moving agencies meet modern digital demands without compromising on usability or performance.
Success Drivers
The project’s success was fueled by a mobile-first design approach, CRM and Stripe integration, real-time dashboards, and a strong focus on SEO performance. By blending sleek technology with strategic insights, we created a data-rich, user-friendly platform that addressed Intel PR’s core operational challenges. This case study showcases Influize’s expertise in crafting smart, scalable solutions that drive tangible results, helping ambitious agencies like Intel PR innovate and grow in an increasingly digital marketplace.
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Manager’s Endorsement
Intel PR’s team celebrated the transformation, with Marketing Manager Rachael Garcia praising Influize’s exceptional execution and attention to detail. Her words highlight a platform that not only redefines their day-to-day operations but also elevates the overall client experience—offering faster, more intuitive booking, streamlined workflows, and a professional digital presence that reflects the agency’s high-performance ethos.
In Their Words
“Influize’s platform is a game-changer for us. The intuitive design and seamless integrations have slashed admin time and elevated our client experience. It’s a tech-forward leap that sets us apart.”
MARCUS ELLARY
MARKETING MANAGER, INTEL PR
