Modernizing Domains.co.uk with fresh design & UX
Influize teamed up with Domains.co.uk, the UK’s pioneering domain broker since 1995, to modernize their website and systems in three months. We delivered a refreshed brand identity and user-focused design, enhancing their legacy for today’s market.
Overview/Background
Project Basics
We partnered with Domains.co.uk, a pioneer in domain trading, to deliver a complete digital overhaul by March 2025. Over three months, we redesigned their front-end website, customer dashboard, and internal admin tools. The project balanced modern functionality with the brand’s long-standing legacy, ensuring an experience that felt both current and trusted. Every element was crafted to improve usability while preserving the credibility built over years in the domain industry.
Core Vision
Domains.co.uk sought a refreshed digital presence that reflected their evolving brand and met modern expectations. Their vision centered on creating a streamlined, user-friendly experience for buying, managing, and selling domains. We focused on optimizing core systems and interfaces to support faster transactions, clearer navigation, and a seamless dashboard experience. The end goal was to reinforce their market leadership while ensuring their platform remained competitive, accessible, and aligned with the needs of today’s domain professionals.
The Challenge
Outdated Foundations
While Domains.co.uk held strong market credibility, their aging website and systems no longer met modern expectations. Outdated design, slow performance, and clunky navigation created friction for users and diluted brand perception. The risk of falling behind competitors made it clear: a complete overhaul was essential. A new direction was needed—one that preserved their legacy but introduced intuitive usability, updated branding, and a streamlined experience across all digital touchpoints.
Modernization Goals
The objective was to transform outdated systems into a unified, high-performance platform. This included a full redesign of the website, customer dashboard, and internal admin tools. We targeted key pain points: inconsistent user experience, inefficient manual workflows, and mobile unfriendliness. The goal wasn’t just modernization—it was reinvention. Every element had to reflect Domains.co.uk’s new bold identity while improving efficiency, responsiveness, and customer satisfaction across the board.
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The Influize Approach
Research & Strategy
We began by mapping user journeys and analyzing competitor platforms to uncover friction points. Heatmaps and traffic data revealed where users dropped off or got stuck, guiding a UX-driven strategy. This insight shaped a plan to pair a refreshed brand identity with a clean, intuitive interface. Our focus was on creating a fast, accessible experience across all devices—one that supported user needs while positioning Domains.co.uk as a forward-thinking leader in domain trading.
Design Delivery
We delivered a sleek, modern front-end website with simplified navigation and responsive performance. Custom dashboards were built for both customers and administrators, improving usability and system control. Key functions like domain registration and payment processing were automated to reduce manual work and increase efficiency. The mobile-first approach ensured seamless access across devices, while the updated visual identity tied everything together—reflecting Domains.co.uk’s evolution into a streamlined, contemporary platform.
Our Solution
Revamped Platform
Influize delivered a fully modernized platform for Domains.co.uk, combining a sleek new front end with powerful, integrated dashboards. The redesign simplifies domain search, management, and transactions, creating a clear and trustworthy user experience. Every element was crafted to reflect the brand’s long-standing authority in the domain space while bringing its digital presence in line with current usability and design standards.
Key Upgrades
The site features a fully responsive design with quick load times, intuitive navigation, and automated payment processes. A refreshed visual identity builds brand trust, while the user and admin dashboards streamline domain registration, management, and escrow operations. These enhancements improve functionality across all devices, reducing friction and supporting a faster, more seamless experience for buyers, sellers, and administrators alike.
The Results
Strong Gains
Following the launch, Domains.co.uk’s revamped website significantly improved user retention, thanks to its intuitive navigation and seamless flow, which kept visitors engaged effortlessly. The notably low bounce rate underscored the design’s immediate appeal, captivating users with its fresh, functional aesthetic. This transformative platform not only reinforced Domains.co.uk’s leadership in the industry but also set a new benchmark for user experience, driving sustained engagement and showcasing their innovative edge.
User Praise
Clients enthusiastically praised Domains.co.uk’s streamlined buying process and contemporary design, highlighting the ease of domain management as a standout feature. The modernized branding, paired with enhanced mobile accessibility, instilled greater trust and confidence among users. This refreshed approach resonated strongly, appealing to a new generation of tech-savvy customers and solidifying Domains.co.uk’s competitive advantage.
Key Takeaways
UX Lessons
Domains.co.uk demonstrated how data-driven UX can revitalize a legacy platform. By mapping user pain points and addressing specific needs, we created a site that resonated with both new and existing users. This project highlighted Influize’s ability to blend rich history with innovative design, ensuring the platform not only met current standards but also provided a seamless, impactful experience that lasts.
Success Keys
The project’s success stemmed from a focus on mobile speed, automation, and brand consistency. A streamlined, intuitive design met modern user needs, demonstrating how Influize simplifies complex updates into powerful, effective solutions. The result was a refined, high-performing platform that enhanced usability, boosted efficiency, and reinforced Domains.co.uk’s position as a leading domain provider.
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Leadership voice
The team at Domains.co.uk was overjoyed with the transformative redesign, marking a significant milestone in their brand’s evolution. CEO Steven Jackson OBE enthusiastically praised Influize for their exceptional craftsmanship and strategic vision in delivering a design that exceeded expectations. The leadership’s feedback emphasized the thoughtful balance achieved in the redesign, which paid homage to Domains.co.uk’s rich history and established legacy while boldly propelling the brand toward future growth and innovation.
In their words
“Influize brought our platform into the present with style. The modern design and smooth dashboards make domain trading effortless. It’s a perfect blend of our legacy and today’s standards.”
STEVEN JACKSON OBE
FOUNDER, DOMAINS.CO.UK
