Maximizing NatruSmile’s Revenue with Email Automation
Influize crafted a comprehensive email automation ecosystem for NatruSmile, integrating Klaviyo with their Shopify store in three months. This strategic system boosted email-driven sales by 163%, enhancing engagement, customer lifecycle value, and creating a scalable revenue channel.
Overview/Background
Project Foundation
We partnered with NatruSmile to develop a comprehensive email marketing strategy centered around Klaviyo. Over 15 automated flows were built, each tailored to key customer touchpoints across the buying journey. By syncing Klaviyo with Shopify, we ensured real-time data integration for accurate targeting. The goal was to create seamless, branded interactions that would not only drive conversions but also nurture long-term customer loyalty and significantly boost revenue performance.
Strategic Ambitions
NatruSmile’s primary ambition was to unlock the full potential of personalized email marketing. They sought a behavior-driven automation system that could scale alongside their business growth. Improving open rates, click-throughs, and repeat purchases were top priorities. Every email flow had to be highly targeted, fully aligned with their brand voice, and capable of delivering consistent, relevant messaging to drive customer engagement, brand loyalty, and a measurable increase in ecommerce sales.
The Challenge
Revenue Gaps
NatruSmile’s previous email marketing efforts relied heavily on manual campaigns, which limited their ability to engage customers effectively. They missed critical opportunities to recover abandoned carts, re-engage past customers, and boost average order value. Without automation, customer journeys lacked personalization, resulting in lower retention rates. In a competitive oral care market, NatruSmile needed a scalable solution to increase efficiency, capture lost revenue, and build stronger relationships through targeted, timely messaging.
Technical Complexity
Developing NatruSmile’s new email ecosystem required deep integration between Klaviyo and Shopify. The project demanded building over 15 automated flows, each featuring advanced segmentation, dynamic personalization, and real-time triggers. Rigorous testing was essential to ensure emails were brand-consistent and performance-optimized. Working under tight deadlines, we had to maintain the highest quality standards without interrupting ecommerce operations, making precision, speed, and technical expertise critical to delivering a fully functional system.
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The Influize Approach
Lifecycle Mapping
We conducted a full audit of NatruSmile’s customer journey to pinpoint critical touchpoints for automation, such as abandoned carts, first purchases, and post-purchase engagement. Using these insights, we designed a segmented email strategy tailored to different stages of the customer lifecycle. Each flow was built to optimize conversions, retention, and re-engagement, featuring dynamic personalization and targeted messaging to ensure maximum relevance and effectiveness across all customer interactions.
Design and Build
Using Figma wireframes, we created modular, mobile-first email designs that aligned seamlessly with NatruSmile’s brand guidelines. We fully integrated Klaviyo with Shopify, setting up custom events to trigger behavior-based flows. Over 15 automated sequences were crafted, including welcome series, cart recovery, and replenishment reminders. A/B testing was incorporated throughout the build to optimize performance, ensuring every email delivered measurable impact in engagement, customer retention, and revenue growth.
The Solution
Scalable Email Engine
Influize delivered a Klaviyo-powered email ecosystem for NatruSmile, featuring over 15 automated flows. Integrated with Shopify, it drives personalized engagement, from cart recovery to loyalty rewards, boosting sales and customer trust seamlessly and most importantly removes the manual approach that was implemented previously. NatruSmile can now focus on other key business challenges, while knowing their Email marketing is now on auto-pilot.
Core Features
Responsive, modular templates ensure mobile readability and brand consistency. Flows like abandoned cart, winback, and reorder leverage dynamic content and behavioral triggers, helping to personalize a customer's journey. Shopify integrations sync real-time data, with A/B tests optimizing CTAs and send times for performance.
The Results
Revenue Surge
Following launch, NatruSmile’s new email flows drove a 163% increase in sales. Open rates and click-through rates rose significantly, reflecting stronger engagement. Retention improved dramatically, with faster cart recovery and higher repeat purchase rates. The fully automated, behavior-driven system proved highly effective at nurturing customer relationships, boosting revenue, and solidifying the brand’s competitive edge in a crowded market through smart, personalized communications at every major touchpoint.
Customer Impact
Customers responded positively to NatruSmile’s revamped email experience. Personalized, timely messages featuring clean designs and highly relevant offers enhanced customer satisfaction. Automated review prompts increased user-generated content, boosting brand credibility. Loyalty and winback flows drove a noticeable rise in customer lifetime value, helping NatruSmile position itself as a customer-first brand committed to deliver
Key Takeaways
Precision Pays Off
NatruSmile’s results proved that behavioral segmentation and customer journey mapping deliver powerful ROI. Testing and refining each flow created a high-impact, conversion-optimized system that showcased Influize’s deep expertise in technical, data-driven email marketing strategies designed for growth and scalability. NatruSmile’s results proved that behavioral segmentation and customer journey mapping deliver powerful ROI. NatruSmile’s success showed behavioral segmentation drives revenue. Mapping journeys and testing flows created a high-impact system, proving Influize’s expertise in technical, data-driven email strategies.
Winning Elements
The project’s success stemmed from Klaviyo’s flexibility, mobile-first modular designs, and deep Shopify integration. By building dynamic, thoroughly tested flows, Influize helped NatruSmile meet evolving e-commerce demands, significantly boosting retention and long-term performance through smart, scalable automation. Post-launch, NatruSmile’s emails drove a 163% sales increase, with higher open rates and click-throughs. Retention soared, with faster cart recovery and more repeat orders, reflecting the system’s engaging, targeted flows.
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Manager’s Acclaim
NatruSmile’s team lauded the results, with Marketing Manager Rachael Garcia praising Influize’s execution. Her words reflect a system that revolutionized their email marketing strategy, delivering measurable growth, smarter automation, and stronger customer retention.
In Their Words
“Influize’s automation transformed our email revenue stream. The personalized flows and seamless Shopify integration have driven incredible sales and engagement. It’s a strategic masterpiece for our brand’s growth.”
RACHAEL GARCIA
MARKETING MANAGER, NATRUSMILE
