Enhancing Dashboardo.com with Intuitive UX Design
Influize redesigned Dashboardo.com, an AI-powered SaaS platform for personalized cold outreach, over a six month period. Using Figma, we crafted a user-centric UI/UX, integrating BuiltWith API data and AI-driven email generation for seamless campaign journeys.
Overview/Background
Project Snapshot
We partnered with Dashboardo.com for a six-month redesign of their outreach platform, focusing on deep user research, journey mapping, and a scalable UX/UI system. The project integrated AI-generated content and BuiltWith API data to improve efficiency for marketers and agencies. The goal was to create a responsive, intuitive experience that streamlines outreach workflows, making high-impact campaign management easier and more personalized across devices and user types.
Core Objectives
Dashboardo set out to simplify campaign creation through a mobile-first interface with transparent, user-friendly workflows. Core features included AI-powered email generation and BuiltWith API integration to enrich leads with real-time data. The objective was to enhance personalization and credibility while maintaining control and clarity, helping users—from solo marketers to agencies—build trust and efficiency in every outreach effort.
The Challenge
Complex Workflows
Dashboardo faced the challenge of simplifying campaign setup while retaining the power of AI automation. Users needed control without being overwhelmed by complex configurations. Competing platforms had already raised UX standards, requiring Dashboardo to deliver a seamless, intuitive experience. The solution had to integrate AI-generated suggestions and BuiltWith data naturally into workflows, ensuring users could create, personalize, and launch campaigns with minimal friction and maximum clarity.
Technical Demands
Delivering a clean, scalable UX/UI meant embedding AI and API insights without crowding the interface. This required detailed user journey mapping, modular design elements, and transparent AI modals that clearly explained suggestions. The design system had to adapt across devices, support future scalability, and meet performance benchmarks—all within a six-month development window. Balancing innovation and simplicity was critical to achieving both technical and user experience goals.
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The Influize Approach
Research Foundation
We ran stakeholder workshops to align goals around AI integration and BuiltWith API use. Interviews with SDRs, founders, and freelancers helped define key user personas. A detailed competitor analysis—focused on platforms like Lemlist and Instantly—highlighted onboarding friction and usability gaps. These insights informed a user-first strategy, ensuring Dashboardo’s redesign would prioritize clarity, speed, and personalization throughout the outreach process.
Design Framework
Using Figma, we built wireframes mapping campaign creation and lead enrichment flows, embedding BuiltWith data into intuitive visualizations. Low-fidelity prototypes underwent early usability testing to validate flow and structure. Journey mapping ensured that AI suggestions and API insights supported key tasks—like email generation and targeting—without distracting users. This design approach prioritized simplicity, speed, and actionable data within a clean, scalable interface.
Our Solution
Streamlined Interface
Influize crafted a sleek, modern UX/UI for Dashboardo.com, built around intuitive campaign builders and lead enrichment tools. The interface integrates BuiltWith API data and AI-generated emails into a clear, guided workflow. Designed for both marketers and agencies, the experience balances automation with transparency, ensuring users can launch campaigns quickly while understanding how data and AI suggestions support their outreach goals.
Key Features
The mobile-first design includes collapsible filter panels, AI suggestion tags, and BuiltWith-powered tech badges to refine lead targeting. Explainable AI modals help users understand the reasoning behind email copy and recommendations. A modular design system ensures consistency and responsiveness across devices, supporting long-term scalability. Together, these features empower users to personalize campaigns confidently and efficiently within a highly flexible, future-ready platform.
The Results
User Engagement
After launch, Dashboardo saw strong user retention, driven by intuitive flows and simplified campaign setup. The platform’s clarity reduced bounce rates and encouraged deeper engagement across user types. SDRs and marketers benefited from seamless AI and BuiltWith API integration, which improved personalization and task speed. The thoughtful UX ensured users could navigate complex tools without friction, resulting in increased platform adoption and higher satisfaction across the board.
Workflow Efficiency
User feedback highlighted the effectiveness of transparent AI modals and integrated BuiltWith insights. Campaign workflows became faster and more targeted, with lead filtering and email generation significantly streamlined. The scalable UX enabled teams to manage larger outreach efforts with less effort, reducing setup time and increasing response rates. Dashboardo’s platform now sets a benchmark for efficient, data-driven outreach, positioning it as a competitive tool in a fast-moving market.
Key Takeaways
User-Centric Design
Dashboardo’s UX highlights the power of research-driven design. Persona-based user journeys and insights from competitor analysis shaped a platform with seamless API integration. The design effectively balances AI complexity with user clarity, ensuring that even advanced features are intuitive and easy to use. This approach showcases Influize’s ability to create intelligent, user-first solutions that drive both engagement and satisfaction.
Scalable Innovation
The platform’s modular UI and API-centric workflows set the stage for future enhancements and scalability. Transparent AI features and data-driven processes cater to diverse user needs, ensuring flexibility as the platform evolves. This approach positions Dashboardo as an adaptable, future-ready tool, demonstrating Influize’s expertise in building scalable UX solutions for AI-powered SaaS platforms. The design ensures long-term viability while maintaining exceptional user experience.
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CTO’s Endorsement
Dashboardo’s team enthusiastically celebrated the platform’s redesign, with CTO Nick Fields commending Influize’s precise execution, collaborative approach, and deep understanding of user needs. His feedback reflects more than just a visual upgrade—it highlights a user experience that streamlines outreach workflows, builds user trust, and significantly enhances operational efficiency. The new interface empowers users to launch personalised campaigns with ease, reinforcing Dashboardo’s position as a cutting-edge solution in the outreach automation space.
In Their Words
“Influize’s UX design elevated our platform’s usability. The intuitive AI and BuiltWith integration make campaigns effortless and transparent. It’s a scalable, game-changing solution for personalized outreach. We look for to working with Influize on the next phases of the product and integrating further data enrichment into the user journey.”
NICK FIELDS
CHIEF TECHNICAL OFFICER, DASHBOARDO
