Elevating Intel PR with Strategic UX Website Design
Influize joined forces with Intel PR, a leader in PR and link-building, to redesign their website, aligning it with new branding and boosting usability in three months. The result: a technical, user-friendly site driving engagement and leads.
Overview/Background
Project Essentials
We collaborated with Intel PR, specialists in guaranteed POR and distribution, to revamp their website by October 2024. The three-month initiative focused on fixing usability issues through competitor analysis, performance analytics, and a design aligned with their new brand identity. The overhaul prioritized user experience and brand consistency, ensuring the site reflected Intel PR’s professional image while meeting tight deadlines and high functionality expectations.
Strategic Aims
Intel PR needed a website that clearly communicated their services and matched their refreshed branding. Core goals included intuitive navigation, a mobile-first approach, and seamless integration with their client dashboard. The redesign aimed to elevate user engagement, simplify access to key services, and support their broader strategy of strengthening online visibility and market impact through a clean, accessible, and brand-consistent digital presence.
The Challenge
Usability gaps
Intel PR’s previous website fell short due to confusing navigation, weak mobile performance, and an overall experience that didn’t reflect their industry leadership. User analytics revealed high drop-off rates and low engagement, highlighting the need for a modern, data-driven overhaul. These gaps undermined customer trust and accessibility, prompting a full redesign focused on clarity, speed, and alignment with current web standards to better serve both existing clients and new prospects.
Technical Targets
This project aimed to strategically revamp the site by integrating customer dashboards, enhancing mobile responsiveness, and increasing conversions. The process involved analyzing user behavior patterns, benchmarking top competitors, and ensuring full alignment with Intel PR’s updated brand identity. Functionality and aesthetics had to evolve in parallel—all within a tight three-month window. The result would be a performance-driven platform that supports growth and provides a seamless, consistent experience across all devices and user touchpoints.
Subscribe to influize’s newsletter for the latest news in your inbox
Stay updated with the latest news and offers from Influize by subscribing to our email newsletter! You can easily unsubscribe whenever you wish.
The Influize Approach
Data Deep Dive
We began by exploring Intel PR’s market landscape, benchmarking competitors to identify digital trends, service gaps, and user expectations. Analytics played a key role, revealing high mobile traffic and specific usability pain points. These insights shaped a strategy focused on mobile performance, intuitive navigation, and a dashboard-integrated design. The data-driven approach ensured the redesign directly addressed user needs while reinforcing Intel PR’s branding and positioning in a competitive digital space.
Precision Design
Our design process combined strategic wireframing with iterative user flow testing to improve navigation and boost call-to-action engagement. Every element—from layout to interaction—was refined for clarity and speed. Special attention went to mobile optimization, ensuring fast load times and seamless usability. Visual consistency with Intel PR’s customer dashboards reinforced their identity, resulting in a clean, cohesive experience that balanced technical sophistication with user-friendly simplicity.
Our Solution
Unified Redesign
Influize delivered a refined website for Intel PR that merges a sleek front end with visual consistency across customer dashboards. The result is a site that clearly presents services while balancing technical accuracy with an inviting, user-friendly interface. Designed for ease and efficiency, the site supports Intel PR’s brand identity and ensures every interaction feels seamless, reinforcing their leadership in guaranteed POR and distribution through thoughtful, accessible digital design.
Key Elements
The redesigned site includes fast-loading mobile pages, intuitive navigation, and prominent calls to action that drive user engagement. Clean, brand-aligned visuals support recognition and trust, while strategically placed service highlights reinforce credibility. Each element was crafted to guide users naturally through the site, encouraging exploration and conversions. This responsive, integrated approach not only enhances user experience but also strengthens Intel PR’s digital presence with a focused, modern design that reflects their core strengths and ambitions.
The Results
Performance Boost
Following launch, Intel PR’s new website demonstrated immediate performance improvements. Visitor retention increased significantly, supported by streamlined navigation and faster load times that kept users engaged. A notably low bounce rate confirmed the site’s intuitive design and effectiveness in presenting services clearly. These metrics validated the redesign approach, showing that a focus on usability, speed, and branding delivered measurable results across a diverse and growing user base.
User Wins
User feedback praised the site’s clean, professional layout and easy mobile access. Visitors appreciated clear calls to action, consistent branding, and the overall simplicity of navigating the platform. The redesign not only elevated the user experience but also reinforced Intel PR’s credibility in the market. With visual and functional alignment to the dashboard, the site provided a seamless, end-to-end experience—supporting stronger engagement, more inquiries, and a confident digital presence.
Key Takeaways
Data Shapes Success
Intel PR’s website transformation proved the power of analytics and competitor insight. By identifying user drop-offs and unmet market needs, Influize crafted a redesign that truly resonated. The result was a targeted, high-performing site grounded in data and user behavior. This approach not only improved usability but also demonstrated Influize’s strength in delivering technically sound, user-first digital solutions that align business goals with measurable performance.
Winning Formula
The project’s success came from its sharp focus on mobile optimization, brand alignment, and conversion strategy. The clean, deliberate design reinforced Intel PR’s industry credibility while engaging users across devices. With a streamlined interface and purposeful content flow, the site underscored how Influize turns complex requirements into clear, effective solutions—merging strategy and creativity to build websites that stand out and drive results.
GROW YOUR INSTAGRAM FOLLOWING VIA OUR CELEBRITY CAMPAIGNS
Leverage the power of the worlds A-list celebrities to grow your Instagram every month
VIEW CAMPAIGNSClient Feedback
Expert endorsement
Intel PR's leadership was elated with the project's outcome, with Marketing Director Jomari Calinao lauding Influize for their precise and strategic execution. The comprehensive redesign significantly enhanced Intel PR's brand authority, establishing a stronger presence in the tech industry. Additionally, the revamped design cultivated greater trust and confidence among users, improving their engagement with the brand. This successful collaboration underscored Intel PR's commitment to innovation and excellence, further solidifying their reputation as a trusted leader in the technology sector.
In their words
“Influize transformed our vision into a modern, high-performing website. The mobile focus and clear navigation have lifted our brand and lead flow. It’s a technical win that feels effortless for our users.”
JOMARI CALINAO
MARKETING DIRECTOR, INTEL PR
