Top 10 Most In-Demand Influencer Niches Right Now

The influencer marketing industry is already a multibillion pound global industry - but it’s also changing fast. Consumers are starting to be far more intentional about their browsing activities, actively curating their feeds, and focusing on creators they really trust and connect with.

Because of this shift, brands have stopped desperately chasing huge influencers with vast and generic audiences. Instead, they now want successful collaborations with niche influencers.

Why? Because niche influencers, or creators, have tightly defined, highly engaged, and loyal audiences who deeply trust what they say. This creates higher levels of conversions.

And in a world where digital misinformation is growing, the concept of trust is more vital than ever. A lifestyle ‘Mommy’ blog with 50,000 active followers can now drive higher conversions under a sponsorship arrangement than a high-profile celebrity with over a million general followers.

Forward-thinking brands are looking for partnerships with niche influencers with audiences that map their own target customer groups. And when these collaborations are delivered well, they can unlock serious benefits for everyone involved.

Why Influencer Niches Are Important?

U.S. influencer marketing spend is projected to exceed $7.14 billion in 2025 and “niching” is a core driver of this trend. Whatever the channel, influencers and content creators are looking to niche, to create highly engaged audiences of followers who like, trust, and value their content and recommendations.

These relationships are heavily based on trust and authenticity, with marketing opportunities that include niche influencer celebrity endorsement, affiliate and sponsorship opportunities, content and merch revenue streams and more.

So, for digital marketing professionals and budding influencers alike, the key to achieving maximum ROI, is to pick the right influencer niche.

Pick a niche, and the audience grouping suddenly becomes tightly defined and highly relevant. This makes it far easier to target potential customers with the right digital marketing campaigns.

How We Ranked These Niches

The ten most in-demand influencer niches in 2025 are driven by:

• Consumer trends, particularly in lifestyle industries
• Market growth trends
• Existing brand partnerships
• Sustainability and longevity
• Activity (measured by engagement) and cross-platform potential.

Although driven primarily by social media activity, their importance is reflected across all consumer marketing channels. Let’s look at each in turn.

1. Health & Wellness Influencers

The wellness market is already valued at over $1.8 trillion and it’s set to grow further, as demand for longevity, fitness, ‘clean living’ and good mental health rockets. Key areas include:

The appeal for brands

For brands, these niche influencers offer excellent partnership potential thanks to:

1. The high degree of trust between influencer and follower
2. The superb potential for product tie-ins, from digital apps to fitness clothing
3. A highly motivated audience, with plenty of disposable income and a passion for securing their financial futures.

2. Personal Finance & Investment Influencers

All generations after the Baby Boomers are actively seeking content about financial independence. Key topics include:

• Budgeting
• Investing (including crypto and real estate)
• Savings strategies
• Ways to get on the housing ladder
• Entrepreneurship
• Side hustles

The appeal for brands

Personal finance and investment influencers are skilled at breaking down complex financial topics to make them accessible, interesting and relevant - often in bite-sized shorts. They also bring motivation and a “can-do” philosophy into the mix, elevating dry content into something exciting, and offering great tie-in potential for product placement.

These influencers make finance fun, aesthetic and highly relevant, especially for traditionally harder-to-reach audiences (such as young females for investing products).

For banks, investment platforms, fintech apps, and financial services providers, the opportunities really stack, as these audiences are now highly enthused about finance and keen to use products that help them meet their goals.

Because this type of content is build on trust, authentic and relatable advice, it offers higher conversions than traditional types of advertising. For example, YouTube Shorts and TikTok are proving to be excellent channels for engaging Gen Z audiences on finance.

3. Tech & AI Content Creators

Everyone knows that tech and AI are reshaping our world at a dizzying pace. But how do we get to grips with these changes and opportunities? Creators and niche influencers explain the topic in an accessible and action-driven way. For example, they:

• Explain trends, new products, and tools
• offer productivity hacks
• review gadgets
• Give AI tutorials
• Help followers integrate tech into their lives.

The appeal for brands

1. SaaS companies, app designers, consumer tech, and B2B solution providers work with tech and AI content creators for product placement, sponsorship and advertising, often with reviews and advertorial-type content.
2. These tech niche influencers are trusted and have authority, offering instant credibility to brands they choose to partner with.
3. These niche influencers also operate across consumer and business audiences. For B2B businesses, this offers a chance to access traditionally trickier audiences, faster, via social media.

Everything can see and feel how AI, automation, and tech innovation are changing everything, daily. So creators who explain these technologies, review gadgets, and analyze future trends are continuing to skyrocket in popularity.

In a world where change feels dizzying and tech can feel like a barrier, these influencers help to empower their audiences, and explain the possibilities (and accessibility) of new tech, such as AI-driven apps.

4. Beauty & Skincare Creators

Beauty is still a huge niche, but again, it’s changing fast. Shoppers have long grown tired of dubious marketing claims from big brands, so they’re switching up to authentic, trusted content from influencers who really know their stuff, and have the credentials to show for it.

Hot topics include inclusive and sustainable beauty, the science of beauty, and crossovers with topics such as derm-led skincare (or medical-grade skincare) and supplementation. Influencers who are also aestheticians or derm professionals can do extremely well in this space, thanks to their professional expertise and ‘whole market’ recommendations.

The appeal for brands

America’s vast beauty and personal care industry is worth a mind-boggling $100 billion, and its content perfectly aligns with highly visual platforms like TikTok, YouTube, and Instagram.

Beauty content has also helped to create a new wave of User-Generated Content (UCG), where UCG niche influencers post before-and-after stories, product reviews, and guides. These niche influencers are building profitable income streams by offering honest review of products they like and buy. Again, trust and authenticity is the crux of their offer.

Skilled right niche influencers can drive strong product sales for the brands they choose to recommend, in a category where immediate online purchases are also possible. Many beauty influencers offer immediate promo codes and links to buy, for faster conversions on recommended products.

5. Fashion & Style Influencers

Social media users love social platforms' visual nature to learn the latest fashion trends and style hacks. They choose niche influencers who can teach them everything from luxury styling to preloved and sustainable fashion.

Daily outfit inspo videos are a hot trend, and creators drive purchasing behaviour by promoting readily shoppable content.

The appeal for brands
Fashion is still a high turnover industry (with the exception of slow and mindful fashion - a trend in its own right.) and it offers exciting opportunities for creative brand/influencer collabs.

Thanks to the growth of immediately shoppable content, brands can share product promos with their influencer partners to boost rapid online sales. They can also align their influencer partnerships with broader affiliate marketing and ecommerce strategies as part of a holistic digital marketing plan.

Note too that Millennial and Gen Z customers are now far more engaged with niche influencers and regular outfit inspo posts than they are with traditional branded advertising.

6. Parenting & Mom/Dad Influencers

Think relatable content, real experiences, and parenting advice with an emphasis on community, emotional support, and trusted, tested products. Niche influencers in this space build their audiences through real experiences, rather than curated “perfect” content.

The appeal for brands

1. Niche influencers in this category can promote a wide range of baby and childcare products and services, including digital and physical items.
2. Audiences tend to have a high level of purchasing power and a strong motivation to buy the best choices for their children.
3. Parenting communities are close and active, with lots of support and chat, offering the chance for brands to sponsor online communities and build relationships over time.

7. Travel & Digital Nomad Influencers

Travel’s trending hard in our post-pandemic world, and niche influencers are building up profitable followings by curating destination guides filled with unique insights, travel hacks, and inspo, particularly around digital nomad lifestyles.

Travel and work content easily blends to motivate would-be digital nomads, and travel niche influencers can work magic with visuals in this category.

The appeal for brands

1. Travel offers excellent partnership and sponsorship potential for destination brands, hotels, services, booking platforms, airlines, and luggage brands.
2. Influencer collabs are an effective way target subgroups with lots of disposable income, including luxury travellers, family travellers, and solo female travellers.

8. Food & Recipe Creators

Food creators are thriving across all social media platforms, whether they’re sharing recipes for budget friendly menus, food trends and hacks, kitchen gadgets or gourmet cooking.

The appeal for brands

1. Cooking is naturally visual and easy to combine with storytelling and product tie-ins.
2. AI-generated recipes are an interesting niche of their own.
3. This is a huge market with direct access to consumers who always need to buy food related products.

9. Gaming & Esports Influencers

Gaming is a vast industry that exceeds even pop music and Hollywood films for online viewers. This means gaming influencers are complete powerhouses for online clout, often building vast and loyal audiences in their chosen niche. Mobile gaming and VR content are two of the fastest growing influencer niches.

The appeal for brands

1. Potential brand partnerships can work to hit multiple product categories, including technology, merch and apparel and even food delivery for those all-night gaming sessions!
2. Gaming audiences are hugely passionate about their hobby and they’re very engaged in online communities, with plenty of active chat and support.
3. It’s also possible to reach these audiences across multiple platforms, such as YouTbe, Twitch and Discord. This gives brands even more opportunities to create marketing strategies that blend digital advertising and affiliate marketing.

10. Self-Improvement & Productivity Influencers

In the last few years, the trend towards self-improvement and productivity has rocketed, with niche influencers covering topics such as motivation, lifestyle optimization, AI powered tools, career development and mindset.

The appeal for brands

1. Niche influencers in this space have real creative potential to tell stories and share motivational case studies to promote branded content
2. This niche influencers also offer great potential for partnerships with online educators, coaching programs, AI developers and SaaS tool providers.
3. This topic has broad cross-generational appeal and captures the needs, wants and desires of everyone from students to top executives.
4. Audiences are motivated, active and driven by results, leading to high rates of conversion.

What These Niches Have in Common?

For all types of influencers niche markets offer great potential to grow a loyal, monetized audience. Although the topics are different, these niches have similar factors such as:

1. A high degree of trust, built through personal credibility and a sense of relationship with the creator.
2. The opportunity for scalable brand partnerships, including collaboration with brands across different industries for bundled offers.
3. Extremely engaged audiences, who are tired of traditional advertising from big brands, and who want personalized, reliable and authentic recommendations from their chosen niche influencers and content creators.
4. Exciting potential for creative and versatile content, including giveaways, that can be shared in long and short-form formats, repurposed easily, and shared across different platforms to maximise exposure.

How to Choose the Right Niche for Yourself

For all types of influencers niche markets offer excellent opportunities, but how do you choose the right niche for your own entrepreneurial and content creation ambitions?

Ask yourself these questions:

Are Niche Influencers More Effective for Engagement?

They certainly are. Huge influencers, like celebrities, have multi million audiences, but niche influencers often have more tightly engaged and carefully-nurtured groups of followers, leading to higher engagement and conversions.

Small and heavily engaged audiences tend to trust their chosen niche influencers and stay local to them. This creates a strong foundation for brand partnerships.

How Do I Find the Right Niche Influencer for My Brand?

1. To find Instagram influencers in your niche, look at influencer marketing platforms such as CreatorIQ, Upfluence and Aspire.
2. Look beyond follower counts and avoid getting sucked into vanity metrics - you’re looking for engagement rates for meaningful influencer PR and metrics that tell a full story.
3. When you find Facebook influencers in your niche, ask yourself whether their content and audience aligns with your own brand and values. The best collaborations have a natural fit and an audience profile that closely aligns.
4. If you’re new to the world of influencer partnerships, try a small collab with a micro-influencer and assess the results before spending more and scaling up.

Consider agency help

Consider working with an agency handling a full celebrity reputation management piece for digital partnership opportunities too. Agencies can help brands link up with the right online influencers for the best results.

Top tip: The niche influencers and content creators that your brand’s interested in, are skilled experts in their particular field. They deeply know their audience and are extremely motivated to protect and nurture their own businesses.

With that in mind, really listen to their ideas for collaborations and encourage their creativity. They know exactly what will work for their audience, so it pays to treat them as the experts they are!

What Platforms Do Niche Influencers Use Most?

Automatically searching to find Instagram influencers in your niche?

Pause and ask whether this is the right platform for what you’re trying to achieve. Content creators carefully choose certain platforms for each piece of content, and their objectives.

For example:

• Instagram is popular for product integration and visual branding through beautiful imagery.
• TikTok is all about viral storytelling through short-form videos
• YouTube is ideal for reviews - including unboxing - storytelling and long-form tutorials.
• LinkedIn is there for professional thought leadership and conversations.
• Twitch is for live gaming and real time engagement.

How Much Do Niche Influencers Usually Charge?

Down to brass tacks! The cost of hiring a niche influencer will vary depending on factors like:

• Their experience and audience
• The demand for their services
• The platform/s they work on
• The type of content they offer, and
• Whether there’s any kind of exclusivity deal on the table.

An influencers salary is usually made up of different income streams, such as partnership deals, affiliate marketing, advertising revenue and direct sales. This means that partnership arrangements with the right brands are an important part of their income.

A good rule of thumb for brands is to expect to pay according to followers.  Again though, remember that a niche influencer or even a nano-influencer can yield a far higher proportion of engagement and conversions than an expensive large influencer.

Use this as your guideline:

Final Thoughts

In 2025, influencer marketing has evolved away from big name celebs, to tightly matched and highly-relevant niche influencer collaborations.

These top ten influencer niches of 2025 are popular because they align the hottest search trends, with popular creators who know how to share their expertise in a highly engaging, meaningful and effective way.

Of course, for digital marketing professionals, the ultimate goal with any type of influencer collaboration is to see a meaningful ROI. Your target campaign metrics might focus on brand awareness, community building or simple conversions (for example, if your collaboration includes live shopping.)

In all circumstances, the niche influencer can help your brand to achieve its goals, especially if you work closely with your chosen content creator, and build on the learning curve as your campaign results come in.

With time and effort, the right partnership can bring clear results over time as part of a broader holistic digital marketing strategy, which ties together different channels, digital partners and activity strands for the best possible gains.